World Class Video Production in Toronto

Unlock the unlimited power of videos and video marketing in Toronto for brand propulsion today.

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Video Production Toronto

Best Video Production Company Toronto
(204) 805-3188

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Toronto Commercial Video Production

Best Video Production Company In Toronto.

We make awesome videos – and create video content assets – for various entities (individuals, brands, and government entities). We can create any type of video – for anyone. It does not matter if you are an agency in need of a variety of videos for a variety of clients – or a global pharmaceutical brand – we can help you communicate more effectively with target customers using effective video communication and marketing strategy. We will help you create videos and assets that will assist you in crushing sales and revenue (or project specific) goals and expectations.

The future is now with video production; Toronto business leaders, are you ready?

Is your company, brand or business ready for the spotlight? Because, we are about to help you grab the undivided and valuable attention of your target customers.

We will never limit you to just our imagination – we will help you effectively and near-perfectly tap into yours. A well-crafted commercial or video by our experienced team of video production experts will help you reach your marketing and advertising goals in a flash. We also pay close attention to important details to ensure effective communication and maximum impact. Your target audience will definitely be impacted by a video by us. It will be crafted specifically for them. And, finally, although a majority of the strategy and production team is based in Toronto, we create videos for brands in the locations that are needed (and/or necessary) – and for brands located anywhere in Canada (and beyond).
  • Brand Propulsion

Skyrocket Your Brand

Propel your brand to the top of your industry by creating content that resonates with your core audiences. By putting out engaging and entertaining video content, you can turn your brand into a household name or industry titan.

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  • Engage Your Customers

Grab The Attention of Target Consumers

Video content across all platforms is more effective than other devices in capturing the attention of people. Start using powerful and engaging videos to connect with potential customers today.

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  • Measurably More Effective

Make Every Dollar Count

If you want to make sure your marketing and advertising efforts drive measurable results and create considerable impact, you have to put out content that will actually sell. Videos, of all types, sell products and services effectively.

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Top video production company and experts for top brands in Toronto, Canada, and beyond.

Our unique approach – and extreme commitment to – video production are both extremely special in their own cool way. We believe that these two elements (and ingredients) are part of our secret sauce – and are part of why we help our clients create deep and monetizable impact with powerful videos (and video content) time and time again.

If you are looking to market or advertise your restaurant, event, local business, company, properties, listings, offerings, products, music festival, show, club, school, university, or anything (in Toronto – or anywhere in Canada) with video (and/or awesome videos and video content), give us a call today. We can help you create a strategy or plan – and with video production.

Your product, company or brand could be the next cultural hit (and/or next big iconic symbol) – with a hit commercial by us. And, that is all just one phone call and hour-long consultation away – potentially.

A video by Latent Productions is a great way to communicate with all types (a variety) of audiences.

We do video production in Toronto that is backed by elite digital marketing strategy and marketing psychology.

Brands That Trust Latent Productions

Effective video production in motion, great branding in action.

Video Production

Video Production Experts & Team

Increase Sales with Effective Videos

Storytelling Magic in Toronto

(204) 805-3188

Corporate Video Production Toronto

Video Production In Toronto

Are you in need of an awesome commercial, product video, or explainer video to sell and help market your product (or products) and/or service (or services)? Give us a call today, we are the right Toronto video production team for you. We are a new age media company in Toronto – we will deliver quality and an experience beyond your wildest dreams.

Our Team Helps You Influence and Reach More People With Powerful Videos.

We help develop tantalizing stories that sell, spread infectious ideas and captivate audiences in Toronto, Canada, and all over the world.

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We boost our clients to get more sales

We Tell Stories The Modern Way

All throughout history, stories have been used to influence people and pass on powerful messages. Videos have modernized storytelling, and we make awesome videos.

Limitless Creativity

We are not limited by anything as top video content creators and production masters. We challenge you to push us to our limits with your groundbreaking ideas.

We Tell Beautiful Stories With Toronto Video Production.

Kate Schadler Client

“We help companies and brands that have a hard time explaining to prospective clients exactly what the *BLEEP* they do – or the problem they solve. After you put out an explainer (brand or intro) video or start running a social media ad video by us (Latent Productions), you will start getting that customers know what you do more (now) – and they will want to work with you because of this. It will be a bit magical.”

Pran Pathak

Co-founder – Latent Productions (Video Production Toronto)

We can help you with all of your video production needs.

Every video production service and element you (and we) need to create magic – all under one roof. Isn’t that a beautiful and liberating idea and solution?

Brainstorming and concept development

Storyline design and storyboarding

Script development and scriptwriting

Casting and finding actors and actresses

Sound design

Location scouting and logistics

Shooting and production

Editing, color grading and visual effects

Nothing will help your brand more than a kickass brand video and branded social media video content.

When it comes to social media, social media marketing, web marketing, or any form of marketing today, branding is essential for success. You must project and communicate your brand properly – because people engage with brands that engage with them.

Moreover, if you want to make a splash on social media and dominate your industry, you must have a video marketing strategy for social (Facebook, YouTube, Instagram, and LinkedIn). On all these platforms – video content is the dominant and most consumed form of content.

Refresh your brand image with an awesome and engaging brand video today. We create awesome branded videos for social, the web, and tv. We also create branded social media content for agencies and their managed brands (on behalf of your agency – for your clients *wink*).

We create breathtaking videos, engaging and informative video content, and valuable profit-creation video marketing and advertising assets for all types of agencies – creative, tv, digital, web, marketing, and niche-focused or full-service. Learn more here.

We Create Commercials That Have Major Impact

We feel that commercials are extremely bland nowadays. That is why we are bringing the excitement, fun, humour, intensity, adrenaline and pure joy back into commercials.

Back in the day, commercials did not make us angry or feel weird. They were soo good and creative that target audiences used to love engaging with them. Nowadays, that is not the case. The excitement and pure fun that once was at the heart of commercials is now pretty much dead.

Let us help you create some fun and excitement with your next commercial, give us a call today.

Video Production In Toronto.

If a picture is worth a thousand words, then a video is literarily worth 1.8 million words. Imagine being able to be able to express yourself, your brand or your product through 1.8 million words.

Videography and video production (in Toronto) are no longer just art forms, they have evolved way beyond art forms into communications tools that have completely dominated the marketing world ever since the television (good old TV) came around.

However, before, large well funded or resourced multinationals, large corporations, and well established and competitive SMEs were the only companies (entities) that could afford professional ads and they were able to advertise and dominate globally, regionally or locally through video.

With the introduction of marketplace leaders (and leading Canadian video production companies) like ours, and social media and the internet, small to medium sized operations and large corporations (alike) can now produce great video content and market to audiences around the world (locally, nationally, or globally).

Videos are powerful and limitless tools that you must unleash for your business.

Videography and professional video production in Toronto can be used to increase conversions for your marketing campaigns. Tell your brand story to millions around the world through YouTube, and a whole lot more.

You now have the power to be able to establish (near instant) trust with your audience and clientele through a personal message or interview – or with a plethora of different types and blends of videos (and video work). You can do anything you want or need with effective and professional video production in Toronto….the sky’s the limit.

Video production is the new frontier.

Just like when websites became a must have for businesses, the trend going forward is that businesses must have a video to be professional and to establish solid trust – anywhere (especially digitally).

Toronto is full of videography and video production companies. And, to be honest, they make amazing art. Sometimes, even better than us…

But, that is why we are different. Our competitors in Toronto have amazing videography or photography talent, we have superstar marketing and advertising talent working with and alongside capable and experienced production experts and creatives. That is where and why we win – we have marketing experts that can deploy and effectively use a team of production experts to bring your ideas to life.

We do and are more than just another Toronto video production company.

We make high-quality commercials, not just art. We don’t claim to be the most artistic team – but we do believe we have the most effective team. We have the team to help you realize your video production and marketing goals.

Our job is to accomplish the real goal behind your video production project (in or around Toronto) – and it is up to us (and one of our top introductory tasks to unearth why you want the video (to ensure we create the best video possible to match your vision and goals – and crush your video production project overall).

It might be a video for a social media campaign or a TV commercial; it does not matter. We will use our marketing background to make sure that the video we create for you speaks perfectly for you (your product and/or cause) and to that specific demographic you want to target and capture (in that specific region).

You might want the video to go on the homepage of your website, or it might be for a nationwide ad campaign, it does not matter – you will get our best. We will make a video that speaks (or many awesome videos that speak) to the very nature of your business, tells the story of your business, and/or will perfectly help you market/advertise your products and/or services.

We are in the business to tell stories whilst making art – not just to be pretty. We are a nimble Toronto video production company bringing bespoke and luxury commercial and corporate video production to Toronto based businesses – and the masses. Connect with us to see what we can do together or to see if we are a good fit (or match) for that video production or commercial idea you have always had in mind.

Latent Productions is a video production company in Toronto that’s driven by creativity. Our world-class Toronto production company comprises of specialists and experts who work together to produce premium video content.

What We Do In A Nutshell.

Our versatile digital company works on different aspects of video production for various platforms – and all types of awesome brands. With a qualified and experienced team — as well as the latest in high tech video production equipment — we are here to help you bring your ideas to life. Whether it’s branding, creative production, education, digital marketing, strategy, or organizational, we can help you to capture minds and hearts.

A video production company basically handles all the production aspects of various types of video content. And, since the whole process from start to completion involves three main stages or phases that must be combined to create the final video, here are the three main things that a Toronto video production company does (in a nutshell – or 3 small nutshells):

1. Pre-production

This is the preparation stage, and it involves setting the groundwork (heavily). During this phase, the client (you) needs to work with the directors and producers (from whatever production company you choose) to determine how various ideas will become reality. At Latent Productions, we attentively listen to the needs of our clients in order to create the right scripts and storyboards.

The pre-production phase is also important in determining the schedule, location, and estimated budget of the production. Some of the core components found under this category and phase include:

  • Scouting of location
  • Research on equipment requirements
  • Setting concrete content goals
  • Creation of script or storyline
  • The timeline of content creation
  • The scope of the budget

Note: The pre-production phase may involve several meetings before finalization of the project takes place.

2. Production

After completion of the pre-production phase, now it’s time for the cameras to roll. During this phase, all the required content footage has to be captured. In production, all the ideas outlined in the pre-production phase need to be implemented.

If you are using our video production services, our directors and producers (with strong and experienced videographers) will use awesome and cool high-tech video production equipment to capture raw footage. Some changes may also be made at this point so that the final product can meet all the set requirements. Key production components include:

  • Setting up the location including lighting, actors (cast), crew, microphones, equipment, etc.
  • Engaging the actors/actresses
  • Capturing the b-roll
  • Having a lot of fun shooting awesome content

3. Post-production

This is the last phase – and one of the most demanding. At this stage, the editor and producer have to work together to create a beautiful masterpiece. The process normally involves planning, organizing, and editing raw footage. Latent Productions has a super-experienced editing team that will quickly turn your ideas to reality. Other post-production aspects of Toronto video production and work may feature:

  • Selection of background music
  • Logging interviews
  • Sharpening, blurring, or removing certain sections
  • Review by the client/customer
  • Final delivery

One thing that makes us unique and special is that we actually think about the final product, your end vision, the edit, and post production – during pre-production and video production in Toronto, Ontario, Canada. This allows us to consistently create the visions of our clients.

Asides the technical side of video production (as highlighted by the information above), what other aspects of video production in Toronto do we handle (and what else do we do) you ask?

We solve video production problems (the toughest Toronto video production problems)

At the end of the day, we solve external and internal communications puzzles for large Toronto businesses (and smaller Toronto businesses as well).

We do extraordinary video production (Toronto business leaders and GTA business owners love our work and have never seen video production like ours in the commercial industry before)

We always work and aim to push the limits of all known capabilities in video production (Toronto video production companies without ambition are very scared of us and what we are capable of). We are the next generation of marketers that traditional Toronto video production companies are scared of because of our grit, ability, and drive.

We break advertising and marketing rules for the sake of effective video production (Toronto based entrepreneurs love us)

Sometimes, the best results come from breaking conventional rules and you have to not be afraid of breaking rules. We are not afraid of pushing ourselves and our creative powers beyond perceived limits, we break video production rules here. When it comes to video production here at Latent Productions (Top video production Toronto), nothing is off limits and out of bounds with us (within reason). We will push boundaries with you.

Most importantly, we get you results with video production (Toronto businesses find it hard to find a Toronto video agency or company better than us at every core individual component of Toronto video production and general Toronto video production overall). We will ensure that your target audience and consumers find your message and story easy to consume and digest – and your call to action easier to put to use. Get ready for a flood of the right types of customers. Be ready for a flood like nothing your business has ever experienced before – if you help us get your video right.

Latent Productions is a versatile video production company in Toronto that offers a broad range of services. Before you even think about what having basic video equipment (a nice camera and mic) can do for you, consider analyzing what a production company such as ours can offer. We bring more than just basics to the table. Here is an overview of the production services that we offer:

1. Comprehensive Video Production

We are a top of the line and full-service Toronto video production company. That means we are able to provide comprehensive video production services ranging from pre-production and production to post-production – to all types of clients. Complete video production requires:

A broad range of equipment

We are a fully-fledged Toronto production company that has the latest equipment (our videographers carry professional production gear) and access to professional video production gear and equipment featuring expensive cameras, lights, Steadicams, mics, sliders, and tripods, among others. In addition to that, we have several software applications for sound mixing and editing of the videos we shoot for clients.

A professional Toronto production team

We have an experienced team of video production facilitators and marketers that will help you put together a professional team that can/may include producers, directors, videographers, editors, production assistants, script writers, sound engineers, storyboard specialists, camera operators, and colorists, among others. Overall, there is a team of creatives responsible for handling the production process (of your video production project) from start to finish.

2. Toronto Corporate Video Production

Corporations need video production services for various purposes. Moreover, this kind of content usually targets different audiences as well. At the end of the day, most Toronto video production experts agree that corporate video production in Toronto has its intricacies (intricacies that make it very hard to pull off without a top Toronto production company) .

It might be to educate their target audience, sell products and services, or communicate internally or externally with their employees, business partners, or shareholders, etc – businesses love video and video content.

Under this category of Toronto video production, some of the services that we offer companies include:

  • Content marketing videos: this type of content is designed to increase conversion rates. We create and design them with the aim of promoting a brand, offering an important product or showcasing service highlights of the client company. Additionally, we can highlight winning aspects (and moments of triumph) of a brand such as awards, ranking improvements and growth, and previous successful marketing strategies.
  • Special events: this involves the filming and editing of special events that the company may want to share with their shareholders or clients. Sometimes, we may provide a behind-the-scenes look in order for people to understand what was happening.
  • Training videos: this type of service involves creating training videos that involve employees. Most of the time, such videos are made for retail employees who need to learn about processes, rules, and regulations that a company’s corporate employees deem necessary for successful sustenance. Such videos involve instructions or user guides as well as do’s and don’ts. This helps to ensure that there is consistent training throughout the company.
  • Research videos: they involve research studies or case studies that happen behind the scenes. Generally, this type of video is meant to win consumers’ or business partners’ trust. Therefore, it has to be carefully crafted with facts that inform the audience about the efficiency and effectiveness of the products/services (you offer) and how they culminated to solve past clients’ problems.
  • Testimonials or reviews: just like research videos, testimonials are also designed to win the trust of the target audience. They need to show that a product or service is effective based on visual reports from those who have used them. These videos bear some resemblance to marketing videos made for corporations.

3. Toronto Commercial Video Services

These are mostly short and demanding videos that have to convey powerful messages within a short period. They are also considered as “interruptive”; hence, they have to capture the attention of the viewer from the go.

When working with corporate clients on commercials (as Toronto video production projects), we ensure that they range between 30 seconds and a minute. Anything longer than that can’t be an effective commercial. This is because brands have to pay for commercial airtime in order for such content to be aired – and viewers have short attention spans in general – and are especially less attentive for commercials.

Note: there are also commercial documentaries that are quite long. However, they are not usually frequently aired like TV commercials or simple ads. So, such a service is very expensive and the responsible brand needs to heavily invest in them (production and promotion wise).

4. Web Video Production In Toronto

This service involves creating inbound content to build a solid online presence. Besides that, it’s effective for attracting new buyers and retaining old customers – or engaging the target audience. These are marketing videos that should trigger action that leads to more subscribers, an increase in sales, and greater brand awareness. Some of the web video services that Latent Productions handles include:

Blog Videos or Vlogs

They are made to drive more traffic to a certain blog or vlog property, increase sales, and lead to more subscribers. Blog videos or vlogs require the full participation of the client in order to create the right concepts, follow the script, and eventually identify the best marketing goals.

Demos (demonstrations)

They are also known as informational demonstrational videos. Demos can be for product/service launching (or launches), discounts, and behind-the-scenes type of videos. They are supposed to promote the brand’s reputation and highlight its relatability and transparency.

“About us” videos

They are made to offer the public – and hardworking employees – the general idea of what the brand is all about. These may involve interviews with the founders, the company’s history, current head of management, and important team members, among others. This is a general company overview aimed at enhancing a brand’s identity.

These are just some of the key services that we provide. We can basically handle everything, including music videos, tutorials, internal communications pieces, and branded videos, among others. Also, our services span solutions for a plethora of very different industries including:

  • Entertainment
  • Financial
  • Healthcare
  • Transport
  • Startup
  • Education
  • Sports
  • Nightlife
  • Fitness
  • Beauty
  • Self-help
  • And many more

If you need to get a commercial, interview video, special explainer video, or just about any type of video (for whatever industry) done – call us today! We will get you a nice (and quick) estimate.

Anyone can pick up a smartphone or a camera and shoot a video. There are several affordable and high-tech devices that can be used to shoot content. But, when do you need to hire a Toronto video production company to shoot videos for you?

When You Don’t Have Time

Setting up everything it takes for video production in Toronto – and shooting a good video requires time. But you don’t have to do it if you don’t have enough of that requisite time at your disposal.

There is a lot of work that needs to be done when setting up the production. Prep work involves understanding the script, the audience, angles, changes, and how the sequence is supposed to roll, among other things. So, it’s not only about hitting the record button and capturing everything in between.

Hiring a top Toronto video production company like ours will help you easily get the work done. This is what we love to do. So, we will obviously do a great job and hit your project out of the park. And, as a added bonus, if you choose our Toronto video production company – you can continue to run your business as we cover all the necessities.

When You Need Professionalism

Bringing your best ideas to life is quite challenging, that’s why working with professionals is sometimes the best alternative to an in-house video production team. A top Toronto video production company normally consists of a team of well-trained professionals with experience.

They use their skills and equipment to bring your vision to life. This is done in a unique and premium way. Generally, you have to share your ideas and needs with the Toronto production company – and even discuss what needs to change and what stays. However, this level of collaboration and scrutiny always leads to professional looking videos. The professional aspect of a video production company includes:

  • Building your ideas and giving them a professional outlook
  • Offering an external perspective to your ideas
  • Assisting you in understanding the nature of your video, your target audience, and what appeals to them
  • Shooting and personalizing your video to meet your needs

When You Need Specific Videos

Generally, Toronto video production companies have diversified portfolios that make them suitable for shooting specific types of videos. Specific videos that have specific requirements and are designed and optimized for great conversions in certain niches. They require specialized skills – as well as a deep understanding for the right process – to unleash creative ideas and create magic. Some of these specific videos include:

  • Training videos
  • Event videos
  • Marketing videos
  • Corporate videos
  • Explainer videos
  • Commercials
  • Interviews
  • Social ads
  • Product advertisements
  • Teaser videos
  • Showcase/unveiling video
  • Etc.

When You Don’t Have the Right Equipment

With your smartphone camera or camcorder, you can capture decent footage and make a good video. In fact, many videos on social media and YouTube are made with such devices. However, if you want to make visual content that stands out, then you need to make use of the right equipment.

High-end cameras and other shooting and editing tools are not cheap. They are expensive tools and that’s why Toronto production companies charge for their use. To ensure that you get the best videos with clean shots and precise angles, you have to hire a top Toronto video production company (there is no logical and feasible way around this).

When Video Quality is Important

There is a significant (HUGE) difference between a basic video and a professional one. You must hire a professional Toronto video production company when you need a crisp, clean and concise video. Quality video production in Toronto needs the following:

  • Knowledge of Good Lighting

This is one of the most important technical aspects of audio-visual content production. Excellent lighting can significantly transform images. It should be noted that cameras are devices that have been specifically made to capture content. They come in different specifications that have been altered to suit different scenarios. Therefore, they don’t react to light the way the human eyes normally do.

To improve the quality of the image a camera produces, there are several alterations that must be done (made). That’s why you will find top Toronto production companies like ours usually add artificial lighting in most instances in order to achieve the best appearance and look (lighting) for your video.

Our company has the best experts who understand different types of lighting requirements for different settings. For instance, we understand that indoor corporate interviews have unique lighting requirements compared to product placement adverts. Call today for lighting superstars.

  • Sound Quality

Do you want to shoot (or get) a video on mute or not? Well, whether you want a video with sound or not, the sound quality is important. Remember, if you need a video with no sound, then experts have to professionally work to remove any sound.

For videos with sound, it’s important to ensure that they can be clearly heard. Any visual, video, or image with sound in the background needs to convey a certain emotional outlook and feeling. That’s why there is a lot of complexity involved in ensuring that the video conveys the right message.

To effectively get the right message to the target audience, it’s important to eliminate background noise. The best thing about having a professional Toronto video production team handling all these things is that you don’t have to worry about the sound quality of the final product. The team will have every sound tool at their disposal to make things PERFECT. *Remember that background music can also be added to improve the general outlook of the video.

When You Need Better Conversion Rates

This is mainly applicable to marketing or business organizations. A well-done and high-quality video (that is launched and/or promoted properly and/or effectively) will result in higher and better conversion rates. If you are handling a business, then expect to generate tons more revenue than ever before (in a easier and smoother manner) by investing in effective video production in Toronto.

We mean it, the sky is the limit when it comes to conversions with effective video production and video marketing in Toronto.

Regardless of your video (or business) niche and the competitive landscape of your industry, quality is important (in the grand scheme of things – larger scale).

We are at a time where uniqueness in content, as well as quality, matter most. With the rapid change in technology and constantly shifting consumer demands, you definitely need a Toronto video production company that will help you stay on top of the competition.

Hiring a top Toronto video production company will give you immense value for your money. Remember that our purpose is to offer you the best services that will help you to attain success. *These services are readily available whenever you need them. Call us whenever you need professional videography services or video production in Toronto.

Post-Production Speed

Have you ever watched YouTube videos from popular online content creators? That was rhetorical. Well, by now you have surely heard from a top vlogger you watch daily or frequently about how editing videos is tasking. Shooting video content is one thing – and editing is another. It takes a huge amount of time to edit videos, especially if you are inexperienced.

It takes time to edit raw video footage until you get the stunning – clear final cut. Even a simple 5-minute video can take hours to fully edit in order to get everything right. Get professionals like us to do this work for you in order to reduce the post-production speed of your projects.

Accurate Pricing

Here at Latent Productions (top video production company in Toronto & Canada), we have a broad range of production rates. This is usually based on the amount of time (usually in hrs) that you require us to be on set or the length of the video. The more time that is spent carrying out shoots and editing videos, the more they (your videos) will cost. The inverse is also true.

Note: While a Toronto production company allows you to work with predictable timelines and fewer revisions, you also need to be actively involved to ensure that the project runs as smoothly as possible. Be present so that all the aspects of the project can be accounted for in the end.

Latent Productions – We do video production and marketing with videos at another level in Toronto (and beyond). Call now to speak with us or book a consultation call.

We can definitely help you and your ideas (or products) go further and reach farther with video.

The creative industry (Toronto video production inclusive) is dynamic and there is a constant shift that people have to put up with. That is why you may not be able to handle the demands of video production for the city internally. So, when do you need to hire a top Toronto video production company?

When you can’t deal with freelancers

There are lots of freelancers around who offer affordable video production services in Toronto (and the GTA). This can be quite tempting, especially if you have a limited budget. However, understand that no one can fully rely on freelancers. These people try to book as many clients as possible, and, therefore, their work schedule is unpredictable. One time you might have a person working on your project, the next they are unavailable or busy somewhere else.

When a “one-man-band” isn’t enough

Individuals or businesses sometimes think that hiring a single (Toronto) videographer for a job that requires a full team will deliver what they are looking for. To tell you the truth, this can be disastrous. Having just one (Toronto) videographer means that a single person will be subjected to an enormous amount of work.

For instance, they have to be creative planners, script directors, editors, and color graders, among other things. With too much work for one person, it means that your work may end up getting finished late and past your due date (this could push important marketing pushes back). In addition to that, the video content may not be of the highest quality since it won’t be easy for them to detect flaws due to a lack of multiple editors and people working on it.

Note: video production (in Toronto) has so many layers and sub-layers. Therefore, it’s difficult for a one-man team to effectively and neatly process premium content.

When You Are Seeking Creativity

The creative drive of any internal team can easily become stagnant. This is because an internal employee who does the same repetitive work over time is going to get bored and lose their creativity. To ensure that you don’t limit your efforts and content uniqueness, you can use the services of external creatives.

When you can’t employ a full-time video production team in Toronto

You might be wondering why companies don’t employ full-time production teams, that seems logical right? Well, this is such a demanding niche – with many unique requirements and demands. Overall, a video production team is expensive to have. This is in terms of salaries and equipment management.

Secondly, most companies or people don’t produce videos on a daily basis for consumption by their target audiences. This means that having an in-house video production team (in Toronto) will lead to unnecessary expenditures. Outsourcing to a professional video production team (in Toronto) when you need such a service can be the only, or best, alternative.

When you don’t have video production equipment that is very high tech and expensive

If you are not a professional video producer or top Toronto videographer (or content creator), then buying all the high-end production equipment required for quality video production in Toronto is just a poor investment. For starters, these devices are usually very expensive. You are going to spend a good amount of money to buy them. Secondly, this type of equipment (video production equipment) is always changing with new releases constantly.

So, how much are you going to spend in order to frequently upgrade? Probably not a lot of money. This will hinder the quality of your productions.

Also, unless you are producing on a daily basis, your equipment is going to collect dust while you gain nothing from your investment. It’s worth noting that some of these devices require users to have special skills. That’s why professional Toronto videographers have certificates and are, therefore, well-equipped to handle different production tasks.

If and when you can’t keep up with video trends

The video content and production world is highly versatile – and the trends are always changing. You need a team that’s specialized in this niche because they understand what’s happening currently and what can be expected in the near future. This can help you gain the right traction, depending on what you want to produce.

Video production in Toronto is a service that’s in demand, especially in the business sector. The cost of video production varies from one video production company to the next, depending on the type of services you need. Charges are usually per hour or in day rates. Besides that, there are some agencies that also have half day rates.

Estimated Costs of Hiring a Video Production Company in Toronto

On-site videography costs

  • Hourly rate with lighting: $90 per hour
  • Hourly rate without lighting: $70 per hour
  • Daily rate with lighting: $600/day
  • Daily rate without lighting: $400-$450/day

Project Pricing

  • An event video of roughly one hour: from $750
  • Product or service video (1.5 minutes): from $900 (to $4000 on the mid-level, upwards of $10000 on the higher end)
  • Corporate video (1.5 minutes): from $1000 (to $5000 on the middle end, and upwards of $10000 on the higher end)
  • Commercial or ad: from $5000 (to upwards of $25000 on the higher end)

Post-Production Editing

  • From $75 per hour

Variations in Our Video Production Costs

If you are trying to get a pricing quote, it can be confusing at first why there are several variations. Well, there are several factors that affect our general pricing model (for Toronto video production). Here are some of the key factors that lead to the broad price range:

The video length

The length of the video depends on the context – as well as the platform where it will be viewed. That’s why some short videos are so expensive. Let’s take a look at this through a common scenario:

Let’s say you are a corporate company that wants a 30-second YouTube video ad. This is a tricky and demanding video type to produce even when compared to a 2-hour event video. Why? Because the 30-second video needs to be eye-catching, contain a higher level of clarity, and all ideas must be quickly and sequentially presented in order to get the attention of the interrupted viewer on YouTube. That is why we would charge you more for a YouTube ad than an event recap video.

So, the platform (as well as the strategy) influences the length of the video and its complexities, which in turn determines the cost of production.

Who or What Will be on the Video?

If we are going to use a general cast (with every day people/models), then the costs will be more budget friendly and palatable for a more budget conscious business owner/proprietor. However, you will need to dig deeper into your pockets if professional actors will be used. If your budget is low, you can alternatively use animation and motion graphics to tell your stories, explain your product – or sell your service.

This is generally cheaper because of the lack of props, specific location, and actors. An animation script is usually simple to create as long as there is a good scriptwriter on board for your project (don’t worry, we have plenty of awesome scriptwriters available and ready to help us create your dream video) .

Regardless of your budget and needs, we will try to make everything work for you. At Latent Productions (top Toronto video production company), you only need to tell us your budget and we will figure out together how we can create a cost-effective and high-quality video for you.

We offer our clients transparency when it comes to pricing. And if you need clear price estimates, then simply send us your video requirements and guidelines in detail. We are experienced in creating different types of videos and have a solid team to get the job done.

Latent Productions, offering the best video production services in Toronto, for the best prices.

We are definitely the best video production company in Toronto. However, we see potential clients and video customers making mistakes when shopping for professional video production (in Toronto especially). Some even don’t have the right idea of what they should expect from a company they are hiring (how are you to know what good work is if you do not have a sense of what is out there). So, here are a few tips that you can consider when next you are shopping around for a video production company:

Don’t let your budget compromise your vision

We understand that both businesses and individuals have budgets to work with. But most of the time, people let budgets compromise their vision. Well, this normally happens because clients think when they pay for a shoot, then it’s only one video that will be produced. *Do not think in such a restrictive and dull manner.

This is not true. If you are paying for a 6-hour or a full-day shoot, then it’s only right that you collect all types of footage that you may need (and use) for other types of content. Note that several videos can be produced from one shoot session. Getting a shoot package is the best thing that you can do for your budget – if it’s on the lower end. However, overall, do not shortlist video production companies in Toronto based on budget.

Check for area (or areas) of specialization

If you are looking for a marketing video, then don’t utilize the services of a Toronto production company that doesn’t handle this. A good thing about professionals (and a top Toronto video production company) like us is that we have specialized teams that can effectively handle different tasks.

You can check our consistently updated portfolio to find previous projects that we have handled.

*Note that having a good background and great deal of experience all throughout video production and excellent work demos and samples are some of the things that make us stand out.

Take a look at other active or prior users of our services (past clients) reviews

As a company, we definitely produce the best videos that we can because we value word of mouth. We understand that producing the best videos with our amazing Toronto video production services and handing them over to our clients will earn us more customers.

If you are shopping around for an excellent video production company (in Toronto), then, take time and consider reviews from past clients of ours – and other companies’ past client reviews. This way, you will be able to know if a company (and that includes us) can produce a high-quality video and deliver on time.

If you are going to work with us, there is no need to worry because our customer reviews speak for us. 🙂

Now, time for some advice that we think will help you throughout your journey.

Be involved

We love to jointly (collaboratively) work with our clients because what we shoot depends on their (your) needs. When you are involved in the shooting process, you ensure that all the right aspects, elements and ideas are captured. In addition to that, this helps to reduce the editing time (for our professional editing team).

Consider the platform

Are you shooting an interview, advert, day-time event, or social media content? All these videos have different requirements, and their length is also different.

Moreover, the platform where the content will be shared (and how it will be shared) influences how long the video will stretch (and how much/what it will cover). For instance, YouTube ads are not usually longer than 30 seconds. YouTube content however can stretch up to 8 -15 minutes, while an interview can go up to 30 minutes.

If it’s a social media post, then you need to make a video less than 2 minutes long to ensure that you get and retain the attention of the viewers (for the full duration of the video).

Note: Sometimes we have to optimize videos so that they can effectively be viewed on different devices. Letting us know your intentions and allowing us to plan for the target platform (platforms) for your video campaign will be crucial for our (and your) success.

Pick your video production partner and agency wisely – this decision can change the trajectory of your business and/or turbocharge/slow your businesses’ growth (almost singlehandedly).

Video Content is king.

Visual storytelling is an important element of persuasion in the current digital-focused world. That’s why we have videos and video blogs of basically everything – videos on all subject matters, topics, products, ideas, pieces of knowledge, and so on and so forth. Videos provide a fun and interesting way to convey and push powerful messages for different target audiences and across various platforms. Latent Productions understands all these important communication elements at a deep level, and that’s why we have professional teams to handle specialized tasks (and videos). So, if you are wondering about (or lost on) where you can get a company that handles video production in Toronto (at a high level), then here is a versatile and affordable team for you. We are Latent Productions – your go to video production company in Toronto. Call us today.

*On an important business note – videos are awesome profit and revenue generation assets that will work for you and help you for as long as you want. If you properly promote and utilize a marketing video by a professional Toronto video production company like ours, the sky is the limit with regards to what you can do – who you can influence and impact – and the growth and value you can create for your company.

Try Next Level Corporate Video Production (In Toronto) Today!

If you want to experience corporate video production (in Toronto) at its finest today, call our phone or send us a message (or inquiry) today. We are the best Toronto corporate video production team – without a doubt. We will help you skyrocket your brand with awesome corporate video production (in Toronto), the type of video content that your customers (and potential target consumers) are thirsting for. And, we will make sure (as much as we can of course) your investments in corporate video production (in Toronto) yield positive financial returns.

We invite you to happily and confidently try out our corporate video production services today.


We are everything that your marketing team, social media agency, digital marketing firm or marketing partner needs right now. We can and will effectively and proactively help your marketing team (or chosen marketing partner or partners) sell more of your products – or market your services profitably – with awesome and strategy-backed video (marketing and/or advertising) content. We will be powerful allies for your marketing team or chosen agency partner – because we will handle a large majority of your digital and non digital internal and external communications (because video is the dominant content type across a majority of communications channels). So, treat us well. We will surely treat you amazingly well – every time.

We look forward to all of our interactions, engagements and projects together – let us achieve greatness together.

Are You Ready To Tell Your Story?

Our Toronto video production team is here, ready to listen to your ideas and help you develop a captivating story. Get your video and ideas out into the world as soon as possible – starting today – call us now.

“I have been working with Pran, Dason, B (the super creative promo video scriptwriter that took over the project), and the team at Latent Productions for quite some time now. I really love working with their production team on all types of content. From the onset, our relationship has been awesome. The first promotional video they put together for me tripled my website conversions and show bookings pretty much instantaneously. The rest as they say is history. Best video production company in Toronto as far as I know. And, as one last added piece, I would say, video production, Toronto video production (to be specific), has never been easier to access as a business owner since these guys entered the video production (Toronto video production) market”

Johnte Whyte

Johnte Black, #1 Toronto Magician

Video Production Toronto

Best Video Production Company Toronto
(204) 805-3188

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