World Class Video Production in Toronto

Unlock the unlimited power of videos and video marketing in Toronto for brand propulsion today.

Our Services

Video Production Toronto

Best Video Production Company Toronto
(204) 805-3188

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    Toronto Commercial Video Production

    Best Video Production Company In Toronto, Canada.

    We make awesome videos – and create video content assets – for various entities (individuals, brands, and government institutions). We can create any type of video – for anyone. It does not matter if you are an agency in need of a variety of videos for a variety of clients, or a global pharmaceutical brand, we can help you communicate more effectively with target customers using effective video communication and marketing strategy. We will help you create videos and assets that will assist you in crushing sales and revenue (or project specific) goals and expectations.

    video production toronto
    • Brand Propulsion

    Skyrocket Your Brand

    Propel your brand to the top of your industry by creating content that resonates with your core audiences. By putting out engaging and entertaining video content, you can turn your brand into a household name or industry titan.

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    • Engage Your Customers

    Grab The Attention of Target Consumers

    Video content across all platforms is more effective than other devices in capturing the attention of people. Start using powerful and engaging videos to connect with potential customers today.

    Get a Consultation
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    • Measurably More Effective

    Make Every Dollar Count

    If you want to make sure your marketing and advertising efforts drive measurable results and create considerable impact, you have to put out content that will actually sell. Videos, of all types, sell products and services effectively.

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    Top video production company and experts for top brands in Toronto, Canada, and beyond.

    Our unique approach – and extreme commitment to – video production are both extremely special in their own cool way. We believe that these two elements (and ingredients) are part of our secret sauce – and are part of why we help our clients create deep and monetizable impact with powerful videos (and video content) time and time again.

    If you are looking to market or advertise your restaurant, event, local business, company, properties, listings, offerings, products, music festival, show, club, school, university, or anything (in Toronto – or anywhere in Canada) with video (and/or awesome videos and video content), give us a call today. We can help you create a strategy and plan – and with video production.

    We do video production in Toronto that is backed by elite digital marketing strategy and marketing psychology.

    Brands That Trust Latent Productions

    Effective video production in motion, great branding in action.

    Elite commercial production and/or video production; Toronto listen up (right now).

    Your product, company or brand could be the next cultural hit (and/or next big iconic symbol) – with a hit commercial by us. And, that is all just one phone call and hour-long consultation away – potentially.

    A video by Latent Productions is a great way to communicate with all types (a variety) of audiences. Call us today to become one of our esteemed clients.

    Video Production

    Video Production Experts & Team

    Increase Sales with Effective Videos

    Storytelling Magic in Toronto

    (204) 805-3188

    Video Production In Toronto

    Corporate Video Production Toronto

    Try Next Level Corporate Video Production (In Toronto) Today!

    If you want to experience corporate video production (in Toronto) at its finest today, call our phone or send us a message (or inquiry) today. We are the best Toronto corporate video production team – without a doubt. We will help you skyrocket your brand with awesome corporate video production (in Toronto), the type of video content that your customers (and potential target consumers) are thirsting for. And, we will make sure (as much as we can of course) your investments in corporate video production (in Toronto) yield positive financial returns.

    We invite you to happily and confidently try out our corporate video production services today.

    Our Team Helps You Influence and Reach More People With Powerful Videos.

    We help develop tantalizing stories that sell, spread infectious ideas and captivate audiences in Toronto, Canada, and all over the world.

    Work With Us
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    We Tell Stories The Modern Way

    All throughout history, stories have been used to influence people and pass on powerful messages. Videos have modernized storytelling, and we make awesome videos.

    Limitless Creativity

    We are not limited by anything as top video content creators and production masters. We challenge you to push us to our limits with your groundbreaking ideas.

    We Tell Beautiful Stories With Toronto Video Production.

    “We help companies and brands that have a hard time explaining to prospective clients exactly what the *BLEEP* they do – or the problem they solve. After you put out an explainer (brand or intro) video or start running a social media ad video by us (Latent Productions), you will start getting that customers know what you do more (now) – and they will want to work with you because of this. It will be a bit magical.”

    Pran Pathak

    Co-founder – Latent Productions (Video Production Toronto)

    A Natural Integration Into Any Marketing Team.

    Video production (Toronto based entrepreneurs and business owners with a clue get this) is not easy at all, we make it easy (or as easy as we think it can be).

    We are everything that your marketing team, social media agency, digital marketing firm or marketing partner needs right now. We can and will effectively and proactively help your marketing team (or chosen marketing partner or partners) sell more of your products – or market your services profitably – with awesome and strategy-backed video (marketing and/or advertising) content. We will be powerful allies for your marketing team or chosen agency partner – because we will handle a large majority of your digital and non digital internal and external communications (because video is the dominant content type across a majority of communications channels). So, treat us well. We will surely treat you amazingly well – every time.

    We can help you with all of your video production needs.

    Every video production service and element you (and we) need to create magic – all under one roof. Isn’t that a beautiful and liberating idea and solution?

    Brainstorming and concept development

    Storyline design and storyboarding

    Script development and scriptwriting

    Casting and finding actors and actresses

    Sound design

    Location scouting and logistics

    Shooting and production

    Editing, color grading and visual effects

    Nothing will help your brand more right now than a kickass brand video and branded social media video content.

    When it comes to social media, social media marketing, web marketing, or any form of marketing today, branding is essential for success. You must project and communicate your brand properly – because people engage with brands that engage with them.

    Moreover, if you want to make a splash on social media and dominate your industry, you must have a video marketing strategy for social (Facebook, YouTube, Instagram, and LinkedIn). On all these platforms – video content is the dominant and most consumed form of content.

    Refresh your brand image with an awesome and engaging brand video today. We create awesome branded videos for social, the web, and tv. We also create branded social media content for agencies and their managed brands (on behalf of your agency – for your clients *wink*).

    toronto social media video production

    We create breathtaking videos, engaging and informative video content, and valuable profit-creation video marketing and advertising assets for all types of agencies – creative, tv, digital, web, marketing, and niche-focused or full-service. Learn more here.

    We Create Commercials & Video Advertisements That Have Major Impact

    We feel that commercials are extremely bland and unoriginal nowadays. That is why we are bringing the excitement, fun, humour, intensity, adrenaline and pure joy back into commercials by creating professional and creative pieces.

    Back in the day, commercials did not make us angry or feel weird. They were soo good and creative that target audiences used to love engaging with them. Nowadays, that is not the case. The excitement and pure fun that once was at the heart of commercials is now pretty much dead.

    Let us help you create some fun and excitement with your next commercial, give us a call today. Clever commercial video production (Toronto based business can not go wrong with this) for modern consumers.

    Video Production In Toronto.

    If a picture is worth a thousand words, then a video is literarily worth millions of words (because a video is multiple moving images). Imagine being able to be able to express yourself, your brand or your product through millions (upon millions) of words.

    Well, that is exactly what video production in Toronto allows you to do – express yourself. And, now, you too can tap into this.

    You see, videography and video production (in Toronto) are no longer just art forms, they have evolved way beyond art forms into communications tools that have completely dominated the marketing world ever since the television (good old TV) took over mass communications.

    Unfortunately, before, large well-funded and heavily-resourced multinationals, large corporations, and well established and competitive SMEs were the only companies (entities) that could afford professional ads, video production and professional commercial videography – and they were able to advertise and dominate globally, regionally or locally through video and video marketing.

    Fortunately, with the introduction of marketplace leaders (and leading Canadian video production companies) like ours, and social media and the internet, small to medium sized operations and large corporations (alike) can now produce great video content and market to audiences around the world (locally, nationally, or globally).

    Videos, videography and video production are now powerful and limitless tools that you must unleash for your business.

    Now, videography and professional video production in Toronto can be used to increase conversions for your marketing campaigns – and to dominate entire industries (and markets).

    Telling your brand story to millions around the world through YouTube, social ads, internet video ads, television advertising and content promotion/marketing is more effective (and works better) with well produced video content. Ask any serious marketer in Toronto.

    You now have the power to be able to establish (near instant) trust with your audience and clientele through a personal message or interview – or with a plethora of different types and blends of videos (and/or video work).

    You can do literarily anything you want or need with effective and professional video production in Toronto….the sky’s the limit.

    Video production is the new frontier (we can help you get ready or be ready for war).

    Just like when websites became a must have for businesses and brands in Toronto, the trend going forward is that businesses must have a video (or an excellent library of video content) to be professional and to establish solid trust (or set themselves apart) – anywhere (especially digitally).

    Every serious brand needs professional video production in Toronto now to survive. No doubt. Most top websites and brands are utilizing videos and video content to circulate and move valuable and profit-generating information, data and goods.

    You must be ready with a great company video or a library of video content. We can help you get ready (or stay on top) with effective, focused, planned and strategic video production in Toronto.

    Latent Productions is a video production company in Toronto that’s driven by creativity. Our world-class Toronto production company comprises of specialists and experts who work together, in units or individually to produce premium video content.

    What we do in a nutshell.

    Our versatile digital company works on different aspects of video production for various platforms – and all types of awesome brands. With a qualified and experienced team — as well as the latest in high tech video production equipment — we are here to help you bring your ideas to life. Whether it’s branding, creative production, education, digital marketing, strategy, or organizational, we can help you to capture minds and hearts.

    True (and truly effective) video production Toronto – videography and production reimagined.

    Toronto is full of videography and video production companies. And, to be honest, they make amazing art. Sometimes, even better than us… We are an honest video production company after all………

    But, that is why we are different. Our competitors in Toronto have amazing videography or photography talent, we have superstar marketing and advertising talent working with and alongside capable and experienced production experts and creatives. That is where and why we win – we have marketing experts that can deploy and effectively use a team of production experts to bring your ideas to life.

    We do and are more than just another Toronto video production company.

    We make high-quality commercials, not just art. We don’t claim to be the most artistic team – but we do believe we have the most effective team. We have the team to help you realize your video production and marketing goals.

    Our job is to accomplish the real goal behind your video production project (in or around Toronto) – and it is up to us (and one of our top introductory tasks to unearth why you want the video) to ensure we create the best video possible to match your vision and goals – and crush your video production project overall. And, we do our job well.

    We will work extremely hard to to make your project a success.

    It might be a video for a social media campaign or a TV commercial; it does not matter. We will use our marketing background to make sure that the video we create for you speaks perfectly for you (your product and/or cause) and to that specific demographic you want to target and capture (in that specific region).

    Similarly, you might want the video to go on the homepage of your website, or it might be for a nationwide ad campaign, it does not matter – you will get our best. We will make a video that speaks (or many awesome videos that speak) to the very nature of your business, tells the story of your business, and/or will perfectly help you market/advertise your products and/or services.

    We are Toronto’s’ best marketing artists.

    We are in the business to tell stories whilst making art – not just to be pretty. And, we see ourselves as marketing artists and storytellers as opposed to mere videographers or video production experts.

    We are a nimble Toronto video production company bringing bespoke and luxury commercial and corporate video production to Toronto based businesses – and the masses. Connect with us to see what we can do together or to see if we are a good fit (or match) for that video production project or commercial idea you have always had in mind.

    A video production company basically handles all the production aspects of various types of video content. And, since the whole process from start to completion involves three main stages or phases that must be combined to create the final video, here are the three main things that a Toronto video production company does (in a nutshell – or 3 small nutshells):

    1) Pre-production

    This is the preparation stage, and it involves setting the groundwork (heavily). During this phase, the client (you) needs to work with the directors and producers (from whatever production company you choose) to determine how various ideas will become reality.

    The pre-production phase is also important in determining the schedule, location, and estimated budget of the production. Some of the core activities, tasks and items found under this category and phase of work for Toronto video production include:

    • Scouting of video setting or location (locations)
    • Researching equipment requirements (and securement of required production equipment)
    • Researching and planning set requirements
    • Setting concrete content goals
    • Creation of script and/or storyboard
    • The timeline of content creation
    • The scope of the production and the project budget

    At Latent Productions, we attentively listen to the needs of our clients in order to create the right scripts and storyboards (and set everything up perfectly for effective and creative video production in Toronto) . Give us a shout for assistance with any aspect (or all aspects) of pre-production in Toronto.

    Note: The pre-production phase may involve several meetings before finalization of the project takes place (but the meetings will be worth it in the long run).

    2) Production (Video Production Toronto)

    After the completion of the pre-production phase, now it’s time for the cameras to roll. During this phase, all the required content footage has to be captured. In production (Video production Toronto), all the ideas outlined in the pre-production phase need to be implemented and/or captured.

    If you are using our video production services, our directors and producers (alongside or with strong and experienced videographers) will use awesome and cool high-tech video production equipment to capture raw footage.

    Some changes may also be made at this point so that the final product can meet all the set project requirements. Key production tasks and activities include:

    • Setting up the location including lighting, actors (cast), crew, props, microphones, equipment, etc.
    • Engaging the actors/actresses (or video subjects/participants)
    • Capturing the b-roll
    • Having a lot of fun shooting awesome content

    3) Post-production

    This is the last phase – and one of the most demanding. At this stage, the editor and producer have to work together to create a beautiful masterpiece.

    The process normally involves planning, organizing, and editing raw footage. Awesomely, Latent Productions has a super-experienced editing team (and video editing experts) that will quickly turn your ideas to reality.

    Some post-production activities of Toronto video production that any professional video production company will surely perform if necessary for your project include:

    • Selection of background music
    • Logging interviews
    • Adding sound effects
    • Perfecting video audio and sound
    • Sharpening, blurring, or removing certain sections
    • Final delivery after revisions and review by the client/customer (you)

    One thing that makes us unique and special is that we actually think about the final product, your end vision, the edit, and post production – during pre-production and video production in Toronto, Ontario, Canada. This allows us to consistently create the visions of our clients.

    Asides the technical side of video production (as highlighted by the information above), what other aspects of video production in Toronto do we handle (and what else do we do) you ask?

    We solve extremely tough business problems and help brands get out of tough situations with effective video production (most Toronto video production projects come with their own set of problems)

    At the end of the day, we solve external and internal communications puzzles for large Toronto businesses (and smaller Toronto businesses as well).

    We do extraordinary video production (Toronto business leaders and GTA business owners love our work and have never seen video production like ours in the commercial industry before)

    We always work and aim to push the limits of all known capabilities in video production (Toronto video production companies without ambition are very scared of us and what we are capable of). We are the next generation of marketers that traditional Toronto video production companies are scared of because of our grit, ability, and drive.

    We break advertising and marketing rules for the sake of effective video production (Toronto based entrepreneurs love us)

    Sometimes, the best results come from breaking conventional rules and you have to not be afraid of breaking rules. We are not afraid of pushing ourselves and our creative powers beyond perceived limits; we break video production rules here. When it comes to video production here at Latent Productions (Top video production Toronto), nothing is off limits and out of bounds with us (within reason). We will push boundaries with you.

    We do honest videography work and video production (Toronto businesses and the communities they serve admire us for this)

    We make honest video production one of our top priorities. We are not in this for the dollars (only). We are in it to see our business partners and clients (YOU) succeed – beyond anything any human can predict.

    Most importantly, we get you results with video production (Toronto businesses find it hard to find a Toronto video agency or company better than us at every core individual component of Toronto video production and general Toronto video production overall).

    We will ensure that your target audience and consumers find your message and story easy to consume and digest – and your call to action easier to put to use. Get ready for a flood of the right types of customers.

    Be ready for a flood like nothing your business has ever experienced before – if you help us get your video right. Get started today, call now.

    Latent Productions is a versatile video production company in Toronto that offers a broad range of services and does many types of video production work. Before you even think about what having basic video equipment (a nice camera and mic) can do for you, consider analyzing what a production company such as ours can offer. We bring more than just basics to the table. And, this will help set you miles apart – from cheap and weak competitors that employ the production services of average video producers and video production providers in Toronto.

    Without further delay, here is an overview and breakdown of each type of production work that we offer:

    1) Comprehensive Video Production

    We are a top of the line and full-service Toronto video production company. That means we are able to provide comprehensive video production services ranging from pre-production and production to post-production – to all types of clients. Complete video production requires:

    A broad range of equipment

    We are a full-service Toronto production company that has the latest equipment (our videographers, professionals and specialists carry professional production gear) and/or access to a broad range of professional video production gear and equipment for capturing amazing and beautiful footage.

    A professional Toronto production team

    We have an experienced team of video production facilitators and experts that will help you put together a professional crew that will smash your project. Whoever you need to smash your project – producer, director, videographer, editor, production assistant, script writer, sound engineer, storyboard specialist, camera operator, and/or colorist – we got.

    All types and forms of video production in Toronto technically falls under this.

    2) Toronto Corporate Video Production

    Corporations need video production services and videos for various purposes.

    First of all, corporate video content usually connects with different audiences (and different valuable groups and market segments) very well – so, corporate video content is usually deployed for internal or external communications purposes.

    Secondly and thirdly, corporate videos market and advertise corporate services for professional and serious corporations better than anything out there.

    However, at the end of the day, most Toronto video production experts agree that corporate video production in Toronto has its intricacies (intricacies that make it very hard to pull off without a top Toronto production company). And, unfortunately, that is why not all companies in Toronto are taking advantage and using the effective communications powers of corporate video production in Toronto.

    If you are a business owner or marketer, listen.

    It does not matter, if you are running a good-sized corporation or a side business, corporate video production in Toronto is going to be a great call and investment.

    It might be to educate your target audience, sell your products and services, or communicate internally or externally with your employees, business partners, or shareholders – your business partners and customers will love video and video content. That is why we will help you make corporate video content or a corporate video. Call today to get started.

    Under this category of Toronto video production, some of the different types of videos that we offer and produce for companies include:

    • Content marketing videos: Content marketing videos are marketing tools that are carefully designed to increase conversion rates (for sales, sign ups, purchases, etc.) for Toronto based businesses by helping or providing value to target consumers in some way (not selling them). With creative, entertaining and/or informational content marketing videos, you can sell anything (on autopilot). We will assist you in creating awesome content marketing videos that promote your brand and offerings naturally and on autopilot, reach out today.
    • Special events videos: Event videography work involves the filming and editing of footage of special events that any company may want to share with (or promote to) their shareholders, customers or clients. Sometimes, we may provide a behind-the-scenes look in order for people to understand what was happening in the case of recap videos.
    • Training videos: The production of training videos involves creating training videos that assist your company employees in growing and improving their skills or in the acquisition of a new skill (skills). Most of the time, such videos are made for retail employees who need to learn about processes, rules, and regulations that a company’s corporate employees deem necessary for successful sustenance. Furthermore, such videos often involve cool and engaging animated instructions or visual guides to spice them up – and are usually very well produced because they matter a lot for efficiencies elsewhere. Overall, training videos ensure that there is consistent training throughout the company – and any retail or business with deep and continual interactions with customers or with issues communicating at any level (with anyone) about systems and processes should take advantage of them. Good training videos produced by a professional video production company in Toronto like ours will save and make you more money by helping educate your workforce to make them better.
    • Social media videos: The behind the scenes look into the day to day happenings behind your business or operation. Generally, social media videos (and video content) are meant (and most effectively used) to win consumers’ or business partners’ trust. Therefore, they have to be carefully crafted to be effective. We make fun, engaging, and jaw-dropping social media videos for businesses in Toronto that are looking to take their social media marketing and advertising game to whole new level.
    • Testimonials or customer interviews: Just like the social media videos we make, testimonials videos are also designed to win the trust of the target audience. They need to show that a product or service is effective based on visual, real and tangible reports from those who have used them. We make that happen by asking the right questions, and with phenomenal storytelling and some editing magic. Testimonial videos or reviews will help you sell anything you want to sell – or move. We will help you produce them.

    3) Toronto Commercial Video Production (Extremely Complex But Fun Type Of Video Production Work)

    Commercials are some of the trickiest pieces to produce. They are very short and very loaded videos that have to convey powerful messages within a short period. They are also considered as a bit “interruptive”; so, they have to capture the attention of the viewer from the go with captivating visuals and edits.

    These two ideas and restraints make things interesting.

    So, that is why when working with corporate, brand, or agency clients on commercials (as Toronto video production projects), we ensure that they range between 15 seconds and a minute. Anything longer than that may not be too much of an effective commercial. Viewers have short attention spans in general – and are especially less attentive for commercials. All things equal and for the most effective and rich advertising experience (and in order to fully get your message across), we find that 30 seconds is usually the sweet spot for commercials.

    Although we are limited to 15 to 60 seconds for commercials, boy do we do a lot with that time (with amazing visuals, edits, storytelling and more) in order to fully convey your message to your audience (and in order to convince audiences that commercials are not that bad). We will help you produce an amazing and captivating commercial today, call us now to book a strategy call.

    4) Web Video Production In Toronto

    Web video production involves creating web content to build a solid online presence and platform. Besides that, it’s effective for attracting new buyers and retaining old customers – or engaging the target audience.

    • Influencer Videos and Commercials

    These are true, carefully-crafted and well-produced marketing videos that command action and naturally promote business transactions, aid businesses and brands in building their followings and subscribers counts, help create natural and sustained increases in sales, and lead to greater brand awareness. If you have secured a powerful endorsement from a celebrity or sports star, call us to help with effective web commercial video production.

    • Blog Videos or Vlogs

    They are made to drive more traffic to a certain online blog or vlog property, increase brand-wide sales, and lead to more subscribers/followers on popular video platforms. Blog videos or vlogs require the full participation of the client in order to create the right concepts, follow the script, and identify the best marketing goals – but they are well worth the effort. They build and accumulate engagement fast – and can turn into serious long-term web assets for smart business owners.

    • “About us” or individual profile videos

    They are made to offer the public – and other important parties (hardworking employees, shareholders, etc) – the general idea of what a brand or member of an organization is all about. These may involve interviews with the founders, the company’s history and achievements, current head of management, and important team members, among other cool individuals and elements. This is the general company overview and first impression of your operation that most will have – your maximum effort and a serious investment has to go into it.

    These are just some of the key services that we provide. We can basically handle everything, including music videos, tutorials, internal communications pieces, and branded videos, among others. Also, our services span solutions for a plethora of very different industries including:

    • Entertainment
    • Financial
    • Healthcare
    • Transport
    • Startup
    • Education
    • Sports
    • Nightlife
    • Fitness
    • Beauty
    • Self-help
    • And many more

    If you need to get a commercial, interview video, special explainer video, or just about any type of video (for whatever industry) done – call us today! We will get you a nice (and quick) project quote to work with.

    Anyone can pick up a smartphone or a camera and shoot a video. And, there are several affordable and high-tech devices that can be used to shoot and edit good video content. So, why should you hire a Toronto video production company to shoot videos (or a video) for you?

    1) Because You Don’t Have Time

    Setting up everything it takes for video production in Toronto – and shooting a good video requires time. But you don’t have to do it (and you definitely should not force yourself to do it) if you don’t have enough of that requisite time at your disposal. Simply hire a video production company to offload some or all of this work. This might be the best business reason why you must hire a production company for your production needs.

    There is a lot of work that needs to be done when setting up and completing the production of a video project. Prep work and/or pre-production alone involves planning, creating and thoroughly understanding the script, learning the audience, figuring out angles and mechanics, perfecting switches and changes, and finalizing how the sequence is supposed to roll; among other things. So, as you can see, video production is not a cakewalk like you thought it was – it is much more.

    Hiring a top Toronto video production company like ours will help you easily and quickly get your video project (projects) done – without you having to sacrifice tons of your time. This is what we love to do. So, we will obviously do a great job and hit your project out of the park. And, as a added bonus, if you choose our Toronto video production companyyou can continue on to run your business (and not have it continue running you) as we cover all the production necessities (and requirements). Isn’t that sweet?

    2) Because You Need Professionalism From External Partners

    Bringing your best ideas to life is quite challenging, that’s why working with professionals is sometimes the best alternative to an in-house video production team.

    A top Toronto video production company normally consists of a team of well-trained or practiced professionals with experience. And, they will work together and use their skills and equipment to bring your vision to life. Overall, this is done in a unique and premium way that can not be beaten by other available solutions providers and options (like freelancers).

    Generally, you have to share your ideas and needs with the Toronto production company – and even discuss what needs to change and what stays. However, this level of collaboration and scrutiny always leads to professional looking videos. The professional aspect of what a top Toronto video production company does (and the professional aspects of production that often set production companies apart from freelancers) includes:

    • Building your ideas and giving them a professional outlook
    • Offering an external perspective to your ideas
    • Assisting you in understanding the nature of your video, your target audience, and what appeals to them
    • Shooting and custom creating your video to meet your needs
    • Completing your project quickly and before any deadlines to ensure smooth launches

    3) Because You Need Professional Marketing (And Advertising) Videos Or Professional Video Work – For Conversions

    Generally, Toronto video production companies have diversified portfolios (and/or a team with diversified skill sets) – that prove/make them suitable for producing television (or internet) ready marketing and advertising videos and commercials or other types of (professionally-looking) videos. Pro-produced videos that have specific requirements and are designed and optimized for great conversions (and maximum advertising/marketing effect). These types of videos require specialized skills – as well as a deep understanding for the right process – to unleash creative ideas and create magic. You most likely cannot effectively make them in-house (at least – not all the time).

    • Event videos (recaps or ads)
    • Corporate videos
    • Explainer videos
    • Commercials
    • Interviews
    • Social ads
    • Product videos and advertisements
    • Teaser videos
    • Showcase/unveiling videos
    • Etc.

    You can have a stab at some in-house production work (in some very rare instances), but we promise you, when it comes to any of the above, please let professionals handle them. It is in your (and your organizations’) best interest to do so.

    4) Because You Don’t Have the Right Equipment

    With your smartphone camera or HD camera, you can capture decent footage and make a good video. In fact, many videos on social media and YouTube are made with such devices.

    However, if you want to make visual content that stands out and converts, then you need to make use of the right equipment (and more). You will see, hear and fell the difference professional equipment makes.

    However, high-end cameras and other shooting and editing tools are not cheap. They are expensive tools, so, it does not make sense to just go out and buy them. Luckily, video production companies in Toronto rent them out alongside their skills to clients.

    To ensure that you get the best videos with clean shots and precise angles, you have to hire a top Toronto video production company (there is no logical and feasible way around this) for their skills and their awesome equipment.

    5) Because Video Quality is Important

    There is a significant (HUGE) difference between a basic video and a professional one. And, that difference will be felt on your bottom-line if (and whenever) you ever select the cheaper option of those two.

    You must hire a professional Toronto video production company when (or if) you need a crisp, clean, smooth and/or concise video for messaging or business purposes and activities (branding, advertising or marketing). Something with all of the right marketing, advertising and branding elements; storytelling, awesome and captivating visuals, and powerful and clear messaging. And, non of the weird issues that come with in-house (or partially outsourced) video production in Toronto; bad lighting, unclear sound and/or poor background music selection, low quality footage and bland b-roll, and unsmooth, unclean and just ugly editing and edits.

    6) Because You Need Better Conversion Rates

    This is mainly applicable to marketing consultants or business leaders. A well-done and high-quality video (that is launched and/or promoted properly and/or effectively) will result in higher and better conversion rates.

    If you are handling a business, then expect to generate tons more revenue than ever before (in a easier and smoother manner) by investing in effective video production in Toronto.

    We mean it, the sky is the limit when it comes to conversions with effective video production and video marketing in Toronto.

    Regardless of your video (or business) niche and the competitive landscape of your industry, quality is important (in the grand scheme of things – larger scale).

    We are at a time where uniqueness in content, as well as quality, matter most. And, uniqueness and quality in the marketplace is changing every day with rapid technological advancements.

    With the rapid change in technology and constantly shifting consumer demands, you definitely need a Toronto video production company that will help you stay on top of the competition when it comes to putting out quality productions that will help you convert audiences into customers.

    Hiring a top Toronto video production company will give you immense value for your money by helping you generate great returns on your investments through increases in conversions and sales (or revenue). If you need better returns on your investments into video production in Toronto, or better conversions, give us a call, we can help you solve those problems with effective video production.

    7) Because You Need Professional Editing And/Or Rapid Post-Production (Speedy Video Delivery) To Avoid Stress Elsewhere

    Shooting video content is one thing – and editing is another beast on its own.

    Moreover, it takes a huge amount of time to edit one video, let alone many videos (and a massive video assets library of various types of videos), especially if you are inexperienced.

    You surely do not have the hours to edit a video or video content – on top of all of your other duties, tasks and obligations.

    But, you need to constantly put out video content to communicate with your customers and keep your business going. This will not be possible without the help of a professional editor (or better – a Toronto video production company)

    Furthermore, production speed and project delivery are usually hindered (or bottlenecked) by editing and post-production work. This is because it takes time to edit raw video footage until you get the stunning – clear final cut.

    Even a simple 5-minute video can take many hours for a professional editor to fully edit in order to get everything right.

    Now, imagine how long it would take an average person. Exactly – horrible isn’t it.

    You do not want to spend days in front of your screen just to edit one subpar video (or many shitty videos). You can and should always get professionals like us to do this work for you in order to reduce the post-production speed of your project (projects) and eliminate the stress of dealing with video editing process overall.

    8) Because You Need Accurate And Fair Pricing In Toronto (Or Canada)

    Here at Latent Productions (top video production company in Toronto & Canada), we have a broad range of production rates to accommodate the variety of projects and budgets we are presented with (this comes with and requires a high level of mastery and experience). This is usually based on the amount of time (usually in hours) that you require us to help you with your project overall (and our rate for that type of work); this includes the time required to plan and prep your production (if necessary), be on set shooting your video and edit your final (launch-ready) video.

    The more time that is spent carrying out shoots and editing videos, the more they (your videos) will cost. The inverse is also true.

    Surely, as you can tell by the simple way we price and budget for video production in Toronto for the projects we are presented with, we (or any good Toronto video production company out there) will give you fair and accurate video production quotes and prices for the Toronto market for all video projects you approach us with.

    Overall, you need to hire a production company because you need quality videos and professional productions that will help you drive conversions at affordable rates – quickly and efficiently. If this is you, then you need to get in touch with us here at Latent Productions.

    Latent Productions – We do video production and marketing with videos at another level in Toronto (and beyond). Call now to speak with us or book a consultation call.

    We can definitely help you and your ideas (or products) go further and reach farther with video.

    The creative industry (Toronto video production inclusive) is dynamic and there is a constant shift that various parties (marketers, advertisers, agencies, brands, artists, creatives etc.) that rely on it have to put up with. That is why you may not be able to handle the demands of video production for the city internally – all the time. This begs the question, when do you need to hire a top Toronto video production company over doing it yourself?

    Obviously, it would make sense to contract out video production work if the project work and scope is beyond internal expertise and capabilities. Asides that, you need to hire a Toronto video production company when:

    1) When you can’t deal with freelancers

    There are lots of freelancers around who offer affordable video production services in Toronto (and the GTA). This can be quite tempting, especially if you have a limited budget. However, understand that no one can fully rely on freelancers. These cheap and lower-quality service providers try to book as many clients as possible, and, therefore, their work schedule is unpredictable. One time you might have a person working on your project, the next they are unavailable or busy somewhere else. It can be frustrating. If you know your project matters and you need things done properly (the first time) and on time, hire a Toronto video production company.

    2) When a “one-man-band” isn’t enough

    Individuals or businesses sometimes think that hiring a single (Toronto) videographer for a job that requires a full team will deliver what they are looking for is a bright idea because it is cheap. To tell you the truth, this can be disastrous.

    Having just one (Toronto) videographer onboard for your big video project will mean that a single person will be subjected to an enormous amount of work.

    They have to be the creative planner, script writer, editor, director, producer, and color grader – all in one. With too much work for one person, it means that your work may end up getting finished late and past your due date (this could push important marketing pushes back). In addition to that, the final delivered video or video content may not be of the highest quality since it won’t be easy for the one-man-team to detect flaws due to a lack of multiple editors and people working on it.

    Note: video production (in Toronto) has so many layers and sub-layers. Therefore, it’s difficult for a one-man team to effectively and neatly process premium content. You may need a crew and a full team to produce your video, and, we will tell you if you do. In this case, you will be able to hire us to put together a crew and team for you.

    3) When you are seeking creativity and outside-of-the-box ideas

    The creative drive of any internal team can easily become stagnant. This is because an internal employee who does the same repetitive work over time is going to get bored and lose their creativity. To ensure that you don’t limit your efforts and content uniqueness (and quality), you can (and should use) use the services of external creatives and/or the resources of a top Toronto video production company.

    4) When you can’t employ a full-time video production team in Toronto

    You might be wondering why companies don’t employ full-time production teams, that seems logical right? Well, this is such a demanding line of work – with many unique requirements and demands.

    Overall, a video production team is expensive to have. This is in terms of salaries and equipment management. Video production experts (videographers, editors, script writers, producers, etc. ) are not cheap. Their skills are in high demand and are extremely valuable. You need to create a lot of value in the marketplace (and make a lot of money) with video content to need an internal team or make it make sense financially.

    Secondly, and equally as important (from a business perspective), most companies or people don’t produce videos on a daily basis for consumption by their target audiences. This means that having an in-house video production team (in Toronto) will surely lead to unnecessary expenditures. Outsourcing to a professional video production team (in Toronto) when you need such a service can be the only, or best, alternative.

    5) When you don’t have video production equipment that is very “high-tech” and expensive – or professional ingenuity

    If you are not a professional video producer or top Toronto videographer (or content creator), then buying all the high-end production equipment required for quality video production in Toronto is just a poor investment (and quick no). For starters, these devices are usually very expensive. You are going to spend a good amount of money to buy them. Secondly, this type of equipment (video production equipment) is always changing with new releases constantly. How much are you going to spend in order to frequently upgrade? Probably not a lot of money, and this will hinder the growth in the quality of your productions and other aspects of your efforts down the line.

    Unless you are producing on a daily basis, your equipment is going to collect dust while you gain nothing from your investments.

    It’s also worth noting that some of these devices require users to have special skills (and some professional creativity). That’s why professional Toronto videographers and video producers have certificates (or personal training and experience) and are, therefore, well-equipped skill-wise to handle different production tasks and activities in a way that no entrepreneur, marketer, firm or brand can.

    6) If and when you can’t keep up with video trends internally

    The video content and production world is highly versatile – and trends, styles, designs, graphics, intricacies, and best practices are always changing. You need a team that’s specialized in your required type of video work or niche of production (or full-service and all-inclusive video production) to survive. If you do not have a capable internal team that is constantly improving its capabilities or video production expertise (that is developing as time passes) internally, you need to hire a production company to help you keep up and not get left in the dust.

    Call us to speak to see if you are in the right situation to be working with us. We will also advice you on how to achieve success with your video project.

    Video production in Toronto is a service that’s in demand, especially in the business sector because business owners and operators know it is a worthwhile investment. There is also a good amount of supply of professional video production work and video production services providers in Toronto, so, rates are competitive and fair.

    Simply, the cost of video production varies from one video production company to the next, depending mainly on the types of services (or type of work) you need. And, production services are usually billed per hour or in day rates (with some agencies also offering half day rates) – or on a project basis with individual services and offerings.

    Estimated Costs of Hiring a Video Production Company in Toronto

    On-site videography costs

    • Hourly rate with lighting: from $150 per hour
    • Hourly rate without lighting: from $100 per hour
    • Daily rate with lighting: from $1200/day
    • Daily rate without lighting: from $800/day

    Post-Production Editing

    • From $75 per hour

    Project Pricing

    • An event video(or full event coverage): from $750
    • Product or service video (1.5 minutes): from $900 (to $4000 on the mid-level, upwards of $10000 on the higher end)
    • Corporate video (1.5 minutes): from $1000 (to $5000 on the middle end, and upwards of $10000 on the higher end)
    • Commercial or ad: from $5000 (to upwards of $25000 on the higher end)

    Variations in Video Production Costs

    If you are trying to figure out how much to budget for video production, it can be confusing at first why there are several variations in pricing. Well, there are several factors that affect the general pricing model (for Toronto video production). Here are some of the key factors that lead to the broad price range:

    The complexity of the project

    This is the reason why some short videos (commercials, product videos, etc.) are so expensive in comparison to longer videos (even recap or coverage, real estate video, etc.). Let’s take a look at this through a common scenario:

    Let’s say you are a corporate company or brand that wants a 30-second YouTube video ad. This is a tricky and demanding video type to produce even when compared to a 2-hour event video. Why? Because the 30-second video needs to be eye-catching, contain a lot of awesome visual elements, and all ideas must be quickly and sequentially presented in order to get the attention of the interrupted viewer on YouTube. That is why we would charge you more for a YouTube ad than an event recap video.

    So, overall, the platform (as well as the strategy) influences the length of the video and other intricacies and complexities, which in turn determines the cost of production.

    Who or what will be in the video

    Off course, if it is just going to be you and/or your colleagues (or employees and/or customers), additional production costs could be from zero to whatever it will cost to bring all actors on set (on location) and facilitate the production of the video.

    If we are going to use a general cast (with every day people/models), then the costs will be more budget friendly and palatable for a more budget conscious business owner/proprietor. However, you will need to dig deeper into your pockets if professional actors will be used.

    If your budget is a bit on the lower end, you can alternatively use unique video elements or a unique blend of formats and styles (animation, VFX and motion graphics) to tell your stories, explain your product – or sell your service. This is generally cheaper because you do no need a lot of expensive props, specific location, and actors to be effective. Simplicity works magic here and an animation or product video script or storyboard is usually simple to create as long as there is a good scriptwriter or video producer on board for your project (don’t worry, we have plenty of awesome scriptwriters and video producers available and ready to help us create your dream video) .

    Regardless of your budget and needs, we will try to make everything work for you. At Latent Productions (top Toronto video production company), you only need to tell us your budget and the project scope (details)- we will figure out together how we can create a cost-effective and high-quality video for you.

    We offer our clients transparency when it comes to pricing. And if you need clear price estimates, then simply send us your video requirements and guidelines in detail. We are experienced in creating different types of videos and have a solid team to get the job done.

    Latent Productions, offering the best video production services in Toronto, for the best prices.

    We are definitely the best video production company in Toronto – so, you can end your search right there (haha).

    All jokes aside, however, we see potential clients and video customers making mistakes when shopping for professional video production (in Toronto especially). Some even don’t have the right idea of what they should expect from a company they are hiring (how are you to know what good work is if you do not have a sense of what is out there quality-wise).

    Regardless, here are a few tips and things that you can consider and/or do when next you are shopping around for a video production company:

    1) Don’t let your budget compromise your vision – video production (Toronto corporate video production) can be budget friendly if you work things right

    We understand that both businesses and individuals have budgets to work with. But most of the time, people let budgets compromise their vision. Well, this normally happens because clients think when they pay for a shoot, then it’s only one video that will be produced. *Do not think in such a restrictive and dull manner.

    This is not true. If you are paying for a 6-hour or a full-day shoot, then it’s only right that you collect all types of footage that you may need (and use) for other types of content. Note that several videos can be produced from one shoot session. Getting a shoot package is the best thing that you can do for your budget – if it’s on the lower end.

    However, overall, do not shortlist video production companies in Toronto based on budget.

    2) Check for area (or areas) of specialization (of shortlisted video production companies and agencies)

    If you are looking for a marketing video, then don’t utilize the services of a Toronto production company that doesn’t handle this.

    A good thing about professionals (and a top Toronto video production company) like us is that we have specialized teams and experienced personnel that can effectively handle different tasks.

    You can check our consistently updated portfolio to find previous projects that we have handled. A quick look will show you that we have a good background and great deal of experience all throughout video production in Toronto.

    3) Take a look at active or happy users of our services (past clients) reviews

    As a production company, we definitely produce the best videos that we can because we value word of mouth. We understand that producing the best videos with our amazing Toronto video production services and handing them over to our clients will earn us more customers.

    If you are shopping around for an excellent video production company (in Toronto), then, take time and consider reviews from past clients of ours – and other companies’ past client reviews. You will know who means business – by what others have to say.

    This is the only way, you will be able to know if a company (and that includes us) can produce a high-quality video and deliver on time.

    And, finally, if you are going to work with us, there is no need to worry because our customer reviews speak for us. 🙂

    4) Consider the content type and platform

    Are you shooting an interview, advert, day-time event, or social media content? All these videos have different requirements, and their length is also different.

    Moreover, the platform where the content will be shared (and how it will be shared) influences how long the video will stretch (and how much/what it will cover).

    YouTube ads are not usually longer than 30 seconds. YouTube content however can stretch up to 8 -15 minutes, while an interview can go up to 30 minutes.

    If it’s a social media post, then you need to make a video less than 2 minutes long to ensure that you get and retain the attention of the viewers (for the full duration of the video).

    Figure out the type of content you need and the platform or platforms you are targeting before approaching video production companies for anything serious.

    Note: Sometimes we have to optimize videos so that they can effectively be viewed on different devices. Letting us know your intentions and allowing us to plan for the target platform (platforms) for your video campaign will be crucial for our (and your) success.

    Pick your video production partner and agency wisely – this decision can change the trajectory of your business and/or turbocharge/slow your businesses’ growth (almost singlehandedly). Consider all above items and tips when selecting your video production partner in Toronto.

    Video Content is king.

    Visual storytelling is an important element of persuasion in the current digital-focused world. It is no secret anymore, people love visual content and videos. That’s why we have videos and video blogs of basically everything – videos on all subject matters, topics, products, ideas, pieces of knowledge, and so on and so forth. Videos provide a fun and interesting way to convey and push powerful messages for different target audiences and across various platforms. Latent Productions understands all these important communication elements at a deep level, and that’s why we have professionals and professional teams to handle specialized tasks (and videos). So, if you are wondering about (or lost on) where you can get a company that handles video production in Toronto (at a high level), then here is a versatile and affordable team for you. We are Latent Productions – your go to video production company in Toronto. Call us today.

    Videos are excellent business investments.

    Videos are awesome profit and revenue generation assets that will work for you and help you for as long as you want. If you properly promote and utilize a marketing video by a professional Toronto video production company like ours, the sky is the limit with regards to what you can do – who you can influence and impact – and the growth and value you can create for your company.

    The moon is the limit with professional video production Toronto consumers love

    The future is now with video production; Toronto business leaders, are you ready?

    Is your company, brand or business ready for the spotlight? Because, we are about to help you grab the undivided and valuable attention of your target customers. Call us today to take your marketing and communications to the next level.

    Why we rock as a Toronto video production company in a nutshell

    We pay very close attention to important details to ensure effective communication and maximum impact. Your target audience will definitely be impacted by a video by us. It will be crafted specifically for them.

    We will never limit you to just our imagination – we will help you effectively and near-perfectly tap into yours. A well-crafted commercial or video by our experienced team of video production experts will help you reach your marketing and advertising goals in a flash.

    True Canadian video production (coast to coast)

    And, finally, although a majority of the strategy (and production team) is based in Toronto, we create videos for brands in the locations that we are needed (and/or necessary) – and for brands located anywhere in Canada (and beyond).

    We look forward to all of our interactions, engagements and projects together – let us achieve greatness together.

    Toronto commercial and product video production.

    Are you in need of an awesome commercial, product video, or explainer video to sell and help market your product (or products) and/or service (or services)? Give us a call today, we are the right Toronto video production team for you. We are a new age media company in Toronto – we will deliver quality and an experience beyond your wildest dreams.

    Are You Ready To Tell Your Story?

    Our Toronto video production team is here, ready to listen to your ideas and help you develop a captivating story. Get your video and ideas out into the world as soon as possible – starting today – call us now.

    “I have been working with Pran, Dason, B (super creative promo video scriptwriter), and the team at Latent Productions for quite some time now. I really love working with their production team on all types of content. From the onset, our relationship has been awesome. The first promotional video they put together for me tripled my website conversions and show bookings pretty much instantaneously. The rest as they say is history. Best video production company in Toronto as far as I know. And, as one last added piece, I would say, video production, Toronto video production (to be specific), has never been easier to access as a business owner since these guys entered the video production (Toronto video production) market”

    Johnte Whyte

    Johnte Black, #1 Toronto Magician

    Video Production Toronto

    Best Video Production Company Toronto
    (204) 805-3188

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