Video marketing is becoming one of the most popular and powerful ways to promote your business across social media. In this post, we will go over a few factors to consider when evaluating your video marketing strategy.
Videos have been proven to have a positive impact on our purchase decisions. One study found that 44% percent of customers prefer watching a video about a product rather than reading text. Another survey showed that 85% of customers say they want more videos from brands to make a purchase decision.
The power of video has been well-established in the last decade or so, but it’s only now reaching its full potential. The number of videos uploaded onto YouTube has increased by 12 times from 2013 to 2017, and it now accounts for 82%+ of global traffic.
Brands are using videos for more than just advertising—they’ve realized that video marketing helps them achieve their business goals. So what’s the best way to evaluate your video marketing strategy?
There are many metrics to track, but the most important ones are the ones that align with your business goals. Some of these would be conversion rate, awareness, engagement on social media channels, or how much money you make. Tracking these metrics over time will help you understand where you need to improve and how to do so.
Video marketing is a powerful tool that can help you reach your targets. It’s the way to show your product, tell the story, create more engagement and attract new customers. But how do you know if your strategy is working? Are you achieving what you set out to achieve?
Below are some of the most important questions that will help you clarify your video marketing strategy before diving into it. But don’t forget to start with setting objectives for your video marketing strategy and understand its limitations.
* What are my goals for this video? Is there a social media aspect I want to drive traffic towards? Do I want to sell something or just promote my brand on social media?
* What are my limitations with regards to budget, time, number of people on our team, etc.?
The power of video marketing can be seen from the number of brands that are using videos as a part of their marketing strategy. In fact, it is a known fact at this point that video accounts for pretty much all of consumer internet traffic.
In this section let’s talk about what you should consider before developing your video marketing strategy and how to evaluate your current strategy to find out if it’s successful or not.
Video Marketing Strategy Evaluation: There are a number of elements to take into consideration when evaluating your video marketing strategy. These include: audience, goals, budget, and channels.
Video marketing is an essential strategy for any business. It is not only a way of building your brand, but also a way to generate leads. Video marketing has made it easier to tell brand stories and create content that is more personal.
The first step of the video marketing strategy process is deciding what you are trying to accomplish with your video ads. You need to think about the goals you are looking for video marketing to achieve for you – do you want more engagement on social media? Do you want more people buying from your site? Do you want increased traffic on your site? Once you have figured out the goal, then think about which type of video content will be most effective in achieving that goal
Some factors that can affect how well video performs include:
-The quality of the content
– The objects and actors within and/or of the content
-Your product or service and brand
-Your ad targeting
-Many micro factors that may be niche dependent
In the era of digital marketing, video is a powerful tool for business growth. In this section, we will discuss how to evaluate your video marketing strategy from a holistic perspective.
In order to evaluate your video marketing strategy, you need to ask yourself the following questions:
– How long have you been using videos in your marketing?
– What has been the frequency of videos in your marketing?
– What is the quality of video content you have used so far?
– How many views did each video get?
– How many shares did it get on social media?