Video is one of the most popular formats for marketing and communication. It is a great way to connect with your audience and it can be used in many different ways. However, there are many questions that people have about video formats, such as what is the ideal corporate video length?
In this guide, we will answer this question and others related to the topic by giving you some tips on how to create a successful video.
A lot of people ask about how long should their corporate video be? The answer is not straightforward because every company needs to find what works best for them. There are some factors that can help you make a decision when it comes to the length of your videos.
How long should my video be?
This is a question that many people ask themselves when they are considering the production of a video for their company.
There are no set rules on what length your corporate video should be. It all depends on your goals, target audience, and the type of content you are producing.
The most important thing to remember is that shorter videos are always better than longer ones.
Here are some guidelines to help you decide how long your corporate video should be:
Guidelines to use
Many marketers are unsure about the best length for a video. But, there are some guidelines that can help you to decide. After you have decided on (unanimously or concretely) – what your goal is with the video. If it is to promote a product or service then you will need to create a short video that gets straight to the point. However, if you are trying to engage an audience then it is best to create a longer video with more detail and information.
If your goal is product promotion then your videos should be shorter – around 2 minutes or less. If your goal is engagement, then it’s best not to go over 5 minutes in length for the video.
If you need any more help or guidance with video duration, reach out to our team today. Cheers!