Corporate Videos are used to promote a company or its products. They are usually created by an in-house video production team and are usually more expensive than promotional videos.
Promotional Videos are used to promote a product or service through social media, blog posts, email marketing, etc. They are usually cheaper than corporate videos because they use the company’s existing resources like logos and footage.
Corporate videos are usually used by companies to show their product or service to a large audience. They are usually more informative and use a lot of data and statistics.
Promotional videos, on the other hand, are used by companies to promote themselves. They usually have a story-line and an emotional appeal.
Corporate videos are typically used to promote the company’s values and mission statement. They are often used internally to communicate with employees about company culture, values, and goals.
Promotional videos are used to promote something or someone. These videos can be for a product, an event, or even a person. Promotional videos are typically longer than corporate videos and they are usually more entertaining.
In a nutshell: Corporate videos are used for telling the story of a company. They are often used to communicate company values, mission statements, and product or service offerings. Promotional videos are used to promote a product or service. They can be used for advertising purposes or lead generation.
Head To Head: Corporate Video Vs. Promotional Video
The difference between corporate and promotional videos is that the former is used for business-to-business purposes, whereas the latter is used for business-to-consumer purposes.
Corporate videos are typically long form in nature with a specific purpose in mind. They are not made to be entertaining or engaging in any way, but rather they are made to inform and educate viewers on a company’s products, services, and value proposition.
Promotional videos are short form in nature with the goal of attracting new customers or increasing brand awareness. Promotional videos can be entertaining or engaging while still conveying information about a company’s products, services, and value proposition.
Choosing for your brand
The first thing you need to ask yourself is what your objective is. If you want to share information about your company, then a corporate video would be the best option. If you want to promote a product or service, then a promotional video would be the best option.
Promotional videos are more likely to engage viewers and boost conversions than corporate videos. This is because promotional videos are short and they show off the product or service rather than talking about it for minutes on end.
Our pro thoughts
A corporate video is a video that is used to promote a company and all of its services. It is usually made by the company itself or by an advertising agency. A promotional video is something that advertises a product or service. It can be made by the company itself, an advertising agency, or it can be created by a freelance videographer on behalf of the company.
Corporate videos are often used as sales tools for potential clients and for internal use to improve employee morale and productivity. Promotional videos are often used as marketing tools on social media sites like YouTube, Facebook, and Twitter. They are also sometimes used as sales tools for potential clients, but they are primarily seen as marketing tools on social media sites like YouTube, Facebook, and Twitter.
A corporate video is more about showcasing your company and its values than promoting a product or service. It is often used in an internal setting such as meetings or presentations where they want to show their employees what the company stands for.
Promotional videos are typically more commercialized in nature with catchy phrases like “buy now” or “sign up now” in order to get people to buy into the brand
Overall, video is a powerful form of communication. It is the most popular form of content on the internet. Videos have a higher retention rate than text, images, and even audio. Video also has a higher conversion rate than any other type of content.
Corporate videos are more formal and they focus on a company’s story and mission statement. Promotional videos are more informal and they focus on showcasing product features or services in an engaging way.
You will not go wrong with either and once you made your choice based on above factors and ideas, call us, we will help you make your video or project a huge hit amongst your fans and people.