We have produced corporate videos for years. In that time, we have learned a thing or two about what goes into making a great video that professionally represents your business. If you’re thinking about having a corporate video made, read on for our secrets and tips to make sure yours is the best it can be!
Choose the Right Length
The first step is to determine how long your video should be. That might seem like a no-brainer-of course, it should be as short as possible, right? Wrong. The length will vary depending on what you want your video to achieve.
For example, if you’re looking to increase brand awareness, a shorter video is better because you want people to watch it all the way through without getting bored. On the other hand, if you’re looking to educate your audience on a complex topic, a longer video might be necessary to include all the relevant information.
The key is to strike the right balance, so your viewers stay engaged throughout the entire video.
Make It Visual
Since we’re talking about videos, making sure they are visually appealing is essential. This means using high-quality images and footage that are in focus and well-lit. Incorporating graphics, like charts or infographics, is a great way to add visual interest.
And don’t forget about the color! Using contrasting colors will help make your video more visually stimulating and easier to follow.
Keep It Professional
Even if you’re not planning to include live footage of yourself or your employees in the final video, it’s essential to use a professional voiceover artist. A great voiceover will keep your viewers engaged and ensure they understand your video’s key points.
If you don’t have any budget for a professional voiceover artist, consider recording the audio yourself or finding someone with a clear, engaging voice. Practice beforehand, so you don’t sound nervous or unprepared when it comes time to hit “record.”
Creating a great corporate video doesn’t have to be difficult-follow these simple tips, and you’ll be on your way! If you need help getting started or don’t know where to turn for professional assistance, our production house in Toronto is here to help.
We have years of experience producing high-quality headshots and corporate videos that meet our client’s needs and objectives. Contact us today to learn more about how we can help you create a corporate video representing your business in the best light possible!