A great story is the soul of any video, whether a commercial, an explainer video, or even a company culture video. Without a strong story, your video will lack the heart and soul viewers need to connect with it. So, how do you create a compelling story for your video? Here are some tips:


Weave a Conflict Into Your Story


Conflict is essential for creating an engaging story. It drives the plot forward and keeps viewers invested in the outcome. Without conflict, your story will likely feel flat and uninteresting. Additionally, your conflict doesn’t have to be big or dramatic. It can be something as simple as a disagreement between two people or an internal struggle someone is facing.


Make Sure Your Protagonist is Relatable


Your protagonist is the main character in your story-and as such, they need to be someone that viewers can relate to. This doesn’t mean they have to be perfect; frequently, flawed protagonists are more relatable than those who aren’t. What it does mean is that there should be something about them that viewers can identify with.


In addition, your protagonist should be someone viewers can root for-someone they want to see succeed in overcoming the conflict.


Choose an Appropriate Tone


Your story’s tone should match the overall tone of your video. For example, if you’re creating a fun and light-hearted video, your story should reflect that. On the other hand, if you’re making a more serious video, your story should be accordingly.


Additionally, the tone of your story should be consistent throughout. This means that if you start with a light and playful tone, you shouldn’t suddenly shift into a more serious one midway through. Doing so will likely confuse and alienate viewers.


Keep it Simple


When it comes to stories, less is often more. Complex stories can be difficult for viewers to follow-and may even lose them entirely if they get too convoluted. So, when in doubt, keep it simple. In addition, make sure your story is focused. It should have a clear beginning, middle, and end. Otherwise, viewers will likely be left feeling confused and unsatisfied.


End With a Bang


Your ending should be memorable-and preferably, on a positive note. If you can leave viewers feeling good about your video, they’re more likely to remember it (and even share it with others).


You can even include a call-to-action in your ending, asking viewers to do something like visiting your website or follow you on social media. Just make sure that whatever you include is relevant to your story and video as a whole.




Creating a compelling story for your video is essential to ensure it resonates with viewers. By weaving conflict into your story and ensuring that your protagonist is relatable, you can create a tale that captivates viewers from beginning to end. And finally, don’t forget to keep it simple and end on a high note!


If you need assistance, our production company in Toronto can be of great help. We can help you come up with a storyboard, develop characters, and produce your video from start to finish. We can also help you with other aspects, such as headshot photography and corporate event photography.


Published On: September 8th, 2022 / Categories: Uncategorized /

Subscribe To Receive The Latest News

If you like learning awesome stuff about video production, content creation and marketing, drop your email so we can keep you up to date with cool stuff.

    We will not sell your information to anyone.