We live in a fast-paced, digital world. People are constantly bombarded with content from every direction, and it can be hard to break through the noise. That’s why, if you want your brand to be successful, you must ensure your content is engaging. And one of the best ways to do that is through video.
Video is one of the most versatile and practical pieces of content you can create. It’s perfect for social media, email marketing, your website, and more. But just because you can create a video doesn’t mean it will be successful. If you want your videos to engage your audience and promote your brand, you need to take a few essential steps.
Define Your Objective
Before you start creating your video, you need to define your objective. What is the purpose of this video? Are you trying to increase awareness of your brand? Drive traffic to your website? Generate leads? Once you know what you want your video to achieve, it will be easier to create content that aligns with that goal.
Know Your Audience
You must also know your audience before you start creating your video. What are their Pain Points? What are they looking for? What kind of tone should you use? Creating content that resonates with them will be much easier when you know who you’re talking to.
Keep It Short
In today’s attention economy, keeping your videos short and sweet is more critical than ever. People have short attention spans, and if they feel like they’re being talked at instead of talked with, they will tune out quickly. So make sure your videos are under 2 minutes whenever possible.
Make It Visual
Editing techniques, graphics, and animation can all help make your videos more visually appealing and engaging for viewers. If a picture is worth a thousand words, then a video must be worth millions. Use visuals to help tell your story and connect with viewers on an emotional level.
One of the most important things to remember when creating engaging video content is that people connect with emotion more than anything else. Whether it’s happiness, sadness, anger, or something else entirely- tapping into emotions will help ensure people remember your brand long after watching your video.
Tell a Story
People love stories. They always have, and they always will. So when creating engaging video content for your brand, ensure a story is involved. It doesn’t have to be complicated or over-the-top, but it should be something people can follow along with and connect with personally. Stories are what make us human, after all.
Once you’ve grabbed someone’s attention and gotten them invested in your story, you must give them a way to take action. Whether signing up for your email list, visiting your website, or downloading a piece of content, make sure there’s a CTA at the end of every video so people know what their next step should be.
A video is a powerful tool that can help engage audiences and promote brands-but only if it’s done right. By following these steps, you can create engaging videos that people will want to watch (and share !).
Our video production company in Toronto is here to help if you need assistance along the way. We can help you with high-quality headshot photography and plan, shoot, and edit engaging videos that achieve your business goals.