You’re missing out on a massive opportunity if you’re not using video ads to market your business. Not only are video ads insanely effective, but they’re also effortless to create and can be done on a shoestring budget.
In this post, we’ll show you three of the most effective video ad strategies and share tips and tricks for getting the most out of your video marketing efforts.
Use Emotion to Trigger FOMO
When creating effective video ads, tapping into emotion is key. After all, we’re emotional creatures, and our emotions drive our purchasing decisions-not logic. Businesses that evoke an emotional response in their advertising are more likely to succeed. And of the many emotions you can tap into, fear of missing out (FOMO) is one of the most powerful.
Think about it-we’ve all experienced FOMO at some point. It’s that feeling of anxiousness and excitement that comes when we think we might miss out on something important or fun. And when it comes to video ads, FOMO is your friend. By arousing feelings of FOMO in your audience, you can increase the likelihood that they’ll take action.
Tell a Compelling Story
People love stories. We’re hardwired for them. Stories are how we make sense of the world, and they’ve been used to entertain and engage audiences for centuries. And when it comes to video ads, stories are your secret weapon. That’s because stories have the power to captivate and compel people in a way that facts and figures never could.
Think about it-would you rather watch a video ad full of dry statistics or one that tells a compelling story? Chances are, you’d prefer the latter. And that’s because stories create an emotional connection with your audience that can’t be replicated with facts and figures.
Create a Sense of Urgency
Another great way to increase the effectiveness of your video ads is to create a sense of urgency. This can be done in several ways, but one of the most effective is using countdown timers.
For example, if you’re running a sale or promotion, include a countdown timer in your video ad, so viewers know exactly how long they have to take advantage of the offer. This creates a sense of urgency and encourages viewers to take action before it’s too late.
Use Customer Testimonials
Finally, one of the best ways to create compelling video ads is to use customer testimonials. Hearing first-hand accounts from happy customers is incredibly convincing and can help boost conversions and sales.
When using customer testimonials in your videos, make sure to choose people who are relatable and who will resonate with your target audience. And keep it real-no one wants to watch a fake testimonial from an actor pretending to be a happy customer.
When used correctly, video ads can be an incredibly effective marketing tool that can help boost brand awareness, drive traffic to your website, and increase sales and conversions.
If you require the creation of video ads, our production house in Toronto can help. Our company can provide compelling video ads, headshot photography, and much more to help you with your marketing goals.