We get it. You’re a startup. You’re busy. You’re wearing many hats and don’t have much time or money. So, why should you consider shooting video content? Because video is one of the most effective marketing tools available, it will only become more critical in the coming years.


So, what’s the best video content creation strategy for your startup? Below are some ideas to get you started.


Shoot Interviews with Your Team Members


This is a great way to give viewers a behind-the-scenes look at your company and let them get to know your team. This type of video is also relatively easy and inexpensive to produce. All you need is someone to operate the camera and a quiet place to do the interviews.


Bonus tip: If you want to save even more money, use your smartphone to shoot the interviews. Just be sure to use an external microphone, so the audio quality is good.


Create How-To Videos


How-to videos are an excellent way to position yourself as an expert in your industry and build trust with potential customers. These videos can be about anything related to your business, from how to use your product to tips for getting started in your industry. Ensure your how-to videos are informative and helpful-not salesy or promotional.


Additionally, try to keep your how-to videos under two minutes. Viewers have short attention spans, so you want to ensure you get your point across quickly and concisely.


Shoot Customer Testimonials


Testimonials are great for adding social proof and helping build trust with potential customers who may be on the fence about doing business with you.


When shooting testimonial videos, get permission from your customers beforehand and let them know they can review the final edit before it goes live. That way, they’ll be more likely to give you candid feedback that you can use in your marketing efforts.


In addition, try to keep your testimonial videos under three minutes. You want to give your customers enough time to share their stories, but you don’t want the video to drag on.




If you’re a startup, time and money may be tight–but video content should still be high on your priority list. Why? Because video is an increasingly effective marketing tool that will become even more important in the coming years.


Luckily, there are plenty of ways to produce great videos without breaking the bank. Just follow the tips above, and you’ll be well on your way to creating videos that help grow your business!

Our video production company in Toronto can assist you further if you require professional services. We have a wealth of experience in the industry. We can help you create headshots and videos that achieve your business goals, build brand awareness, generate leads, or boost sales.

Published On: September 8th, 2022 / Categories: Uncategorized /

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