If you’re like most startups, you know you need a video but aren’t quite sure what kind of video will best tell your story and help you achieve your business goals. The good news is that a few tried and true types of videos can do wonders for startup businesses.


This blog post will look at four types of videos that are particularly well-suited for startups.


Explainer Videos


Explainer videos are short, typically 2-3 minutes long, and provide an overview of your product or service, how it works, and who it’s for. They’re a great way to introduce your business to potential customers and explain what makes you unique.


When creating an explainer video, focus on the problem your product or service solves. Don’t get bogged down in the details; keep your explanation clear and concise.


Customer Testimonial Videos


Customer testimonial videos are a powerful way to build social proof and show potential customers that real people have succeeded with your product or service. When selecting customers to feature in your testimonial video, look for those who have overcome a specific challenge with the help of your product or service.


Also, choose articulate customers who can speak to the specific benefits they’ve experienced. Testimonial videos typically run 1-2 minutes in length.


Demo Videos


If you offer a physical product, demo videos are a great way to show potential customers how it works and how they can use it in their own lives. For example, if you sell kitchen appliances, you might create a demo video showing how to use your product to make a healthy meal.


When creating a demo video, focus on one specific task or use case for your product. Keep the video short, sweet, and to the point; 30-60 seconds is usually sufficient.


Company Culture Videos


Company culture videos offer potential employees a behind-the-scenes look at what it’s like to work at your company. They’re also a great way to show prospective customers the human side of your business and build trust and credibility.


Company culture videos can be anywhere from 1-5 minutes in length; be sure not to overdo it – no one wants to watch a 15-minute commercial masquerading as a company culture video!




In the world of social media, video is king. As a business starts up, you know you need video, but you may not be sure what kind of videos will work best to tell your story and help you meet your goals. The good news is that a few tried-and-true sorts of films can aid startups in a big way.


We have outlined four forms of videos that are particularly well-suited for startups: explainer films, customer testimonial films, demo films, and corporate culture films.


Consider which sort of video would be ideal for achieving your intended result to get started on the road to producing engaging, informative films that will assist you in taking your business to the next level!


If you need help with which kind of videos you should create for your startup, our video production company in Toronto can help you! We have a team of experienced professionals who can work with you to create high-quality, effective videos and headshot photography to help achieve your business goals.

Published On: September 8th, 2022 / Categories: Uncategorized /

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