Every business should have a video. It’s one of the most powerful marketing tools in your arsenal. But what makes a powerful video? Is it the production value? The lighting? The sound quality? Or is it something else entirely?


We believe that a powerful video starts with a great story. After all, stories are what connect us. They’re what make us feel empathy and compassion. And they’re what make us remember. So, to make a powerful video, you need to start with a great story.


That said, some things will take your video from good to great. Here are our top three tips:


Invest in High-Quality Production Value


If you want people to take your video seriously, you need to invest in high-quality production value. This means hiring a professional videographer or production company to produce your video for you. Do not try to cut corners by creating your video or hiring amateurs-it will show, and it will reflect poorly on your business.


High-quality production value will make your video more visually appealing, which is vital for holding viewers’ attention.


Light It Up


Lighting is everything when it comes to film and video. Poor lighting can make even the most beautiful subjects look dull and unappealing. If you’re filming indoors, make sure there’s plenty of natural light coming in, and if you’re filming outdoors, shoot during the magical golden hour just after sunrise or just before sunset.


You can also invest in professional lighting equipment to add extra production value.


Make Some Noise


Last but not least, don’t forget about the audio! Poor audio quality is one of the quickest ways to turn people off your video. Invest in high-quality microphones and record in a quiet space with minimal background noise. This will ensure that your audio is crisp and clear.


Sound is just as important as visuals when it comes to video. After all, we’re an auditory species-we rely on sound to understand the world around us. Poor sound quality will make your video seem unprofessional and amateurish.




A powerful video is the key to any good marketing strategy-but what makes a powerful video? We believe that it all starts with a great story. But in addition to a great story, you also need high-quality production value, beautiful lighting, and outstanding audio. Follow these tips, and you’ll be well on your way to making a powerful video that will help your business succeed!

If you need assistance, please don’t hesitate to contact our production company in Toronto. We can help you with every step, from scriptwriting to post-production and even headshot photography.

Published On: September 8th, 2022 / Categories: Uncategorized /

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