You may be used to marketing your company with text alone as a professional or business. However, in today’s world, that is no longer enough. Customers are bombarded with text from all sides and are increasingly less likely to pay attention to it. If you want your marketing to be effective, you need to incorporate images and video.
Here are five reasons why:
People Are Visual Learners
People are visual learners. This means they learn and retain information better when presented graphically instead of text only. If you want your target audience to remember your company, you need to give them something more than just words on a page.
Images and Videos Are More Engaging
Another reason to stop marketing your business with text alone is that images and videos are more engaging than text. They are more likely to capture people’s attention and hold it for longer. In addition, when people are engaged with your content, they are more likely to share it with others, which can help increase your reach even further.
You Can Use Images and Videos for Multiple Purposes
Images and videos are versatile content types that can be used for multiple purposes. For example, you can use them on your website, social media posts, email campaigns, and traditional advertising collateral like flyers and brochures. There’s no reason not to take advantage of so many uses!
You Can Show Instead of Tell
Use images and videos to show instead of telling what your business is all about. A picture is worth a thousand words, after all! Showing prospective customers what you have to offer is much more effective than simply telling them about it in text form.
Video is compelling in this regard because it allows you to create mini-stories that people can connect with on an emotional level.
Images and Videos Help Build Trust
Finally, images and videos can also help build trust with potential customers. When people see photos and videos of your products or services in action, they are much more likely to believe that you are a credible source than if they see text on a page. As we all know, trust is essential for making sales and growing a successful business!
As you can see from the above points, there are many good reasons you should stop marketing your business with text alone. To succeed in today’s competitive marketplace, you must start using images and video as part of your overall marketing strategy.
Luckily, a headshot photography company in Toronto and a video production company in Toronto can help! We specialize in creating high-quality content that will make your marketing efforts more effective and help you reach your target audience more effectively.