The rise of social media has changed the way people consume content.
Social media platforms such as Facebook and Instagram have lessened the importance of TV and print advertising. But it has also increased the need for content to be produced in shorter time frames.
Video production has become a huge part in marketing strategy because it provides an interactive experience that is hard to replicate with other mediums.
While video production is expensive, you can repurpose your old video assets by creating new content from them.
Video content is a great way to engage audiences, but it can be costly and time-consuming to produce. Let’s take a look at how you can repurpose your video assets and create new content from them.
There are many ways that you can repurpose your video assets and create new content from them. You could take the same video footage and turn it into a series of short videos, or you could use the same video footage and material to create an infographic or whiteboard animation.
The idea of repurposing video assets and creating new content from them is not a new one. It is an effective way to use your existing video assets and transform them into something else.
Video content has become an integral part of the digital marketing strategy for many businesses.
On another hand – when it comes to video content, there is no shortage of material. There is a lot of footage that has been shot but never used. This could be because the footage was not up to scratch, or it was not used because it would have taken too much time and effort to edit into a cohesive story.
The other (more clever) idea behind repurposing video assets is to take the unused footage and use it in a new way. Rather than just throwing away the footage or deleting unedited clips, they are instead edited together into different videos with a different narrative.
BONUS
Video assets are a great tool for marketers to use in their marketing campaigns. But what if the video doesn’t have the desired results?
Instead of deleting it, marketers can repurpose it and create new content from them. This will not only help them save time but also maintain a consistent brand voice.
The following are some examples of how you can repurpose your video assets:
– Create a slideshow with your videos and text overlays
– Turn your videos into GIFs
– Use your videos as an intro for other videos