Video production is a complex and multifaceted process that requires a great deal of planning, coordination, and execution. It’s an industry that is constantly evolving and adapting to new technologies and trends. However, despite the many advances in the field, there are still some common misconceptions and expectations that can lead to disappointment. In this article, we will explore some of the main expectations vs. reality of video production.

Expectation: Video production is easy and inexpensive

Reality: Video production is a complex and time-consuming process that requires a great deal of skill and expertise. It’s not just about pointing a camera and hitting the record button. It involves pre-production planning, scripting, casting, location scouting, lighting, sound, editing, and post-production. All of these steps require a great deal of time, effort, and resources. In addition, professional equipment, such as cameras, lighting, and sound equipment, can be expensive to purchase or rent.

Expectation: A high-quality video can be produced quickly

Reality: Video production is a time-consuming process that requires a great deal of planning and execution. High-quality videos require careful planning, scripting, casting, location scouting, lighting, sound, and editing. All of these steps take time and effort. Additionally, the post-production process, such as color correction, sound design, and special effects, can take several days or even weeks to complete.

Expectation: A great video will go viral and bring in millions of views

Reality: While a well-produced video can certainly generate a significant number of views, there’s no guarantee that it will go viral. Virality is a complex and unpredictable phenomenon that is influenced by a wide range of factors, such as timing, audience engagement, and social media promotion. While a great video is certainly a step in the right direction, it’s not a guarantee of viral success.

Expectation: A professional video production company will handle everything

Reality: While a professional video production company can certainly handle many aspects of the production process, it’s important to remember that they are not a one-stop-shop. They will handle the technical aspects of the production, but you will need to provide the creative direction and content. It’s important to have a clear vision and a well-defined script before starting the production.


“Trust us to elevate your corporate image with our professional production services in Toronto.” – Latent Productions Toronto

Published On: January 25th, 2023 / Categories: Uncategorized /

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