As technology and media evolve, video production is becoming an increasingly important part of product marketing. While there are many facets to a successful product video, one of the key aspects is the ability to use storytelling to create an engaging video that will draw viewers in and keep them watching.
When creating a product video, the first step is to determine the goal. Is the video designed to introduce the product to potential customers, demonstrate how the product works, or explain why it’s better than the competition? Once the goal is established, the story can be built around it. Storytelling is an effective way to capture the viewer’s attention and keep them interested.
The most effective product videos have an emotional component, which can be achieved through storytelling. The goal should be to create an emotional connection between the product and the viewer. To do this, the video should include a protagonist and an antagonist. This creates tension and conflict, which is key to keeping the viewer interested.
The protagonist should be someone that the viewer can relate to and sympathize with, while the antagonist should be an obstacle that stands in their way. This could be an obstacle preventing them from using the product, or a competitor that they must beat to succeed. Tension should be built up throughout the story and eventually resolved by the protagonist overcoming the obstacle.
The story should also be visually stimulating. This means using engaging visuals to tell the story, such as video footage, stock images, infographics, and text overlays. These visuals should be used to highlight key points in the story, making it easier for the viewer to understand and remember.
When creating a product video or doing product photography, storytelling should be the cornerstone of the production. By using storytelling to create an emotional connection between the product and the viewer, the product video will be much more effective at drawing in potential customers and keeping them engaged.