In 2023, Instagram remains one of the most popular social media platforms with over one billion active users. Video content continues to be a powerful tool for engaging with Instagram audiences, whether it’s through Instagram Stories, Reels, IGTV, or live videos. As such, businesses and brands are leveraging video marketing on Instagram to reach out to their target audiences, drive engagement, and grow their followers.
Here are some best practices for creating video content for Instagram in 2023:
- Optimize your videos for mobile: Instagram is a mobile-first platform, and most of its users access the app from their smartphones. As such, it’s essential to create videos that are optimized for mobile viewing. Make sure that your videos are in a vertical or square format, as these are the most common aspect ratios on Instagram. Also, use large and bold fonts, keep the text brief, and add subtitles or closed captions for viewers who watch without sound.
- Keep your videos short and engaging: Instagram is a platform where attention spans are short, and users are scrolling through their feeds quickly. Therefore, it’s crucial to create videos that are short, snappy, and attention-grabbing. Aim for videos that are 15 seconds or less for Instagram Stories and Reels. For IGTV and feed videos, you can create longer videos, but make sure to keep the content engaging and relevant to your target audience.
- Be creative and visually appealing: Instagram is a highly visual platform, and your videos should be visually appealing and creative to stand out. Use bright colors, bold text, and eye-catching graphics to make your videos pop. Additionally, use good lighting and sound quality, so your videos are easy to watch and listen to.
- Incorporate trending hashtags and music: To increase the reach of your videos, use trending hashtags that are relevant to your target audience. This will make it easier for users to find your videos when they search for specific topics. Also, incorporate music into your videos, as this can add an extra element of entertainment and make your content more engaging.
- Use Instagram’s features: Instagram offers several video features that businesses can use to make their videos more engaging. For example, Instagram Stories has features like polls, questions, and quizzes that businesses can use to interact with their audiences. Reels also has various features like filters, effects, and music that businesses can use to add creativity to their videos.
In conclusion, video marketing continues to be a powerful tool for businesses to connect with their audiences on Instagram. By following these best practices, you can create engaging and visually appealing videos that resonate with your target audience, increase your reach, and grow your followers.