Explainer videos are a great way to communicate complex ideas or products in a simple and engaging way. These types of videos can be used to educate potential customers about your product or service, to demonstrate how it works, or to highlight its unique features and benefits. In this article, we’ll explore some tips and best practices for creating effective marketing explainer videos.
- Know your audience
Before you start creating your explainer video, it’s important to know your target audience. Who are they? What are their pain points, needs, and interests? What motivates them to buy your product or service? Knowing your audience will help you create content that resonates with them and addresses their needs.
- Keep it short and sweet
People have short attention spans, so it’s important to keep your explainer video short and to the point. The ideal length for a marketing explainer video is 60 to 90 seconds. This is enough time to communicate your message effectively without losing your audience’s attention.
- Use a clear and concise script
Your script is the backbone of your explainer video, so it’s important to get it right. Use clear and concise language that’s easy to understand. Avoid jargon or technical terms that might confuse your audience. And make sure your script is structured in a logical and engaging way that leads your viewers to the call-to-action.
- Focus on benefits, not features
When creating your explainer video, it’s important to focus on the benefits of your product or service, not just the features. Benefits are the outcomes or results that your customers will experience when they use your product or service. By highlighting the benefits, you’re showing your customers what’s in it for them.
- Use visual aids to enhance your message
Visual aids such as animations, illustrations, and infographics can help to enhance your message and make it more engaging. Use visuals that are relevant to your message and that help to explain your product or service in a clear and concise way.
- Use a professional voiceover
A professional voiceover can add credibility and authority to your explainer video. Choose a voiceover artist that matches the tone and style of your video, and make sure the voiceover is clear and easy to understand.
- Include a strong call-to-action
The ultimate goal of your explainer video is to drive action, whether it’s to visit your website, sign up for your service, or make a purchase. Make sure your video includes a strong call-to-action that encourages your viewers to take the next step.
In conclusion, creating effective marketing explainer videos requires careful planning and execution. By knowing your audience, keeping it short and sweet, using a clear and concise script, focusing on benefits, using visual aids, using a professional voiceover, and including a strong call-to-action, you can create videos that engage and convert your viewers into customers.