Creating video content with employees is a great way to showcase the human side of your brand and create a connection with your audience. By featuring employees in your videos, you can provide a unique perspective on your products, services, and company culture. Here are some tips for creating effective video content with employees:
- Choose the right employees: Not all employees are equally suited for appearing in video content. Look for employees who are comfortable in front of the camera and can speak clearly and confidently. You might also consider featuring employees from different departments or roles to provide a more diverse perspective.
- Provide clear instructions: Before filming, make sure your employees understand what’s expected of them. Provide a clear outline of the topics you’ll be covering, any key points you want them to make, and the overall tone you’re aiming for.
- Use a conversational tone: One of the benefits of featuring employees in your videos is that they can help convey a more conversational and authentic tone. Encourage your employees to speak in their own voice and to be themselves on camera.
- Showcase your company culture: Including employees in your videos is a great way to showcase your company culture and values. Consider featuring employees who embody your brand’s values or who have an interesting backstory that aligns with your brand.
- Provide training and support: Filming can be intimidating for employees who aren’t used to being on camera. Make sure to provide training and support to help them feel comfortable and confident. This might include coaching on public speaking, tips for on-camera presence, or even rehearsals.
- Edit thoughtfully: Once you’ve captured your footage, make sure to edit thoughtfully. Look for the best moments and soundbites, and be sure to include b-roll footage that supports the story you’re telling. Keep in mind that the goal is to create an engaging and interesting video that will connect with your audience.
Overall, featuring employees in your videos can be a powerful way to humanize your brand and create a connection with your audience. By following these tips, you can create video content that showcases the unique perspective and personality of your employees while also aligning with your brand’s overall message and tone.