Animated music videos have been around for a very long time. One of the very first was Disney’s Silly Symphonies way back in September of 1929! Of course, the animated music videos most of us know today were made much more recently. For example, there’s 1979’s music video Accidents Will Happen, by Elvis Costello and the Attractions. It’s considered to be the very first fully animated music video and started the major boom in the trend. Many more followed, including one of the best of all time, Sledgehammer by Peter Gabriel.
But what, exactly, constitutes an animated music video. More importantly, especially if you’re an artist, singer, or composer, what is animated music video production? We’ll answer that question in this deep dive into the world of animated music videos and how they’re produced! If you have questions about how, why, or who to see to have an animated music video produced, read on for all the answers you seek!
What, Exactly, is an Animated Music Video?
Music videos have been a popular medium for several decades, at least. Musical artists of every stripe have been making them, starting back in the day when MTV was still popular. In fact, TV producers actually created MTV for the booming music video genre!
An animated music video is more or less the same as a traditional music video except for one key factor; it’s animated either partially or fully. That means, instead of living musicians and actors, almost everyone (and everything) in the video is animated. Like cartoons, animated music videos can be incredibly creative since there’s no way anyone in the video will be hurt. (Think Wile E Coyote getting clobbered by a boulder.) Plus, with an animated music video, anything can (and usually does) happen.
For example, if you or your band want to be shown playing on Mars, you can make that happen! Want to be a band of singing and dancing flowers? It’s no problem if you have a top animated music video production company like ours on your team! Just one look at the animated music videos that have come out recently is proof of that!
For example, Billie Eilish’s My Future features a talking frog and Billie (in animated form) being lifted high into the sky on a giant plant! Snowchild by The Weekend is just as colorful and fancy (if more grounded in reality). And then there’s Dua Lipa’s animated music video Hallucinate, which has to be seen to be believed! (It’s wildly fantastical!)
In short, an animated music video is a music video that’s mostly, or entirely, animated. The band, the settings, and the characters are animated, allowing for a wide variety of fantastic and fun situations that, in the end, make this type of video one of the most exciting to create!