First of all, welcome to Latent Productions. Just a little bit about us here at Latent Productions before we move on. We are a full-service video production and videography company that offers video production services to businesses and individuals all over Ottawa. Our elite teams of videographers, editors, directors, writers, and producers will help you turn your imagination and visual dreams into real (tangible) videos and visual experiences (for your target audiences to enjoy and/or engage with). You may think your video idea and plans are grandiose and near impossible – but we can make something happen. Our video production skills and experience allow us to transcend what you think is possible for video production (in Ottawa).
We do video production in Ottawa a bit differently. Whilst video production (in Ottawa) at its core is just the process of creating awesome brand and personal videos – it can go a bit deeper if you choose to understand it deeply. We have done the work to understand it at a deeper level. And, we truly believe that this deeper understanding of Ottawa video production allows us to unleash the highest levels of creativity (beyond the capabilities of the best video producers and production companies in Ottawa) and unlock what some people think is impossible. This does not mean we throw out the traditional steps that are involved in the process. We always follow the traditional pre-production, production, and post-production process. But, outside of those planning confines, we like to experiment and try different (new) things.
3-Step Video Production System
Just to make sure that you know what each part of the process of video production in Ottawa is (and involves) before we dive into our creative process, here we go. Pre-production in Ottawa involves you (as the client) sitting down (or getting on a conference call) with us to discuss what you need, the goal of your project, and the quality of work you are looking for. We will then present you with project fulfilment options and a plan that we think is reasonable (and executable) for the project’s needs. The goal of pre-production in Ottawa is setting the stage for the next – and some would say the most important – phase of video production in Ottawa.
The second and most labour (energy) intensive part of video production in Ottawa is the actual production phase – where some people say “all the magic happens”. In the production phase in Ottawa, videographers, actors, technicians, directors, producers and other members of the production crew will come together to create your video. This is a meaty section of the video production process in Ottawa because it involves lots of different parties working together towards a common goal. Although the video production team (director, videographer, producer) is the nucleus of the overall team, they need actors and other parties involved in your project to be on their A-game in order to ensure the success of your project.
Final to the overall process is editing and post-production. Post-production is where we think the real magic of Ottawa video production happens. You can have an awesome Ottawa videographer (or Ottawa videography team), but, if your editing team is subpar, your video will fall flat. Editing and post-production is amazing and involves the producer and director working with either the videographer or an editor to pick the best pieces of footage and put them together in an order and manner that makes sense.