It’s not a secret anymore that product videos are one of the most powerful promotional tools around. Over the last 15 or so years, product videos have exploded onto the scene, allowing brick-and-mortar and online sellers both to sell an awful lot of products (and services).
If you’re not making product videos for your products or not having them made for you by a professional video production company, you’re truly missing the boat. Video isn’t a tactic or tool being used by small manufacturers or startup companies. Many major manufacturers and businesses are now using product videos regularly and with tremendous success. For example:
- Dollar Shave Club
- Google Chrome
- And many more…
What Do the Statistics Say about Product Videos?
Statistically Speaking, in the last few years, the number of companies using product videos to market their products and services has skyrocketed. For example, in 2016, about 60% of companies used product videos in their marketing strategy. In 2021 that’s projected to reach 86% and beyond, a whopping 25% increase in just 5 years!
A recent consumer survey found that over 85% of consumers would like to see more product demo videos. What that says about today’s buyers is that they use product videos as a sort of “try it before you buy it” type situation. By seeing what, how, and why others use a product, they can determine if they also need that product. The results can be highly compelling, persuading interested buyers much better than print and photos alone.