It does not matter if you are a small operation (consisting of yourself as the main designer and creator of your pieces – and yourself as the model), or a large (or sizeable) eCommerce (or retail-focused) fashion and/or accessories brand working out of Toronto, you need to get a capable Toronto fashion photographer on your team as soon as possible (if you do not already have one). You need to hire a Toronto fashion photographer today because your relationship with one will be the biggest decider of your success as a fashion brand. We guarantee it.
You see, the huge secret that major fashion brands (iconic, celebrity-backed and propelled, luxury, modern, eCommerce focused, vintage, legacy, etc.) that you maybe look up to do not want you to know is – photos sell clothes, accessories and shoes. This is something that all major fashion brands from the huge social media propelled brands or legacy brands understand and practice. This is why they have a never-ending (and seemingly unmatched) level of output for photography content. This is why they are putting out tons of awesome photos and content across all platforms either through internal efforts – or with the help of celebrity partners. Now, we are not telling you to not focus on creating beautiful and high quality (or extremely innovative and functional) pieces – this is important. But, it takes second place to fashion photography when it comes to the single most important factor that will help you move product. Go on Instagram (or any other platform) and look at the accounts of major fashion brands and top celebrities – it is loaded with fashion photography content. And, look at the output of the content. Some brands put out hundreds of photos a day. Some celebrities put out multiple. It does not matter what type of fashion or what type of product (athleisure, every day, business, casual, accessories, jewelry, watch), major brands in the industry are putting out tons of photos. Now go on their website. Once again, you will see photos everywhere. This is because photos sell – and they sell amazingly well and very effectively. Right now, they are undisputedly the best tool for selling fashion items and products on websites – conversion stats show that photos are more effective than copy and videos (mainly due to the fact that videos have not reached maximum saturation and permeated the industry as much as photos). This is common sense. Moreover, photos are the only way to effectively see and visualize items on the internet. Finally, if you go to any retail location or mall, you will see powerful images everywhere. This is because powerful and professional photos (taken and edited by a top Toronto fashion photographer perhaps) sell and market fashion products and items best.
Ok great, photos sell and you need loads of them. But, why can’t you just grab them yourself with your iPhone (after all, it is very powerful and can grab awesome and quality photos) – why do you need to hire a professional Toronto fashion photographer? Well, that is simple. It is mainly because professional and artistic photos (captured by a top Toronto fashion photographer perhaps) communicate quality. And, this is the extension of the secret that makes all of the difference. You see, photos are great – but beautiful and powerful professionally captured and edited photos are even better (and are more effective). They blow customers away and impress them – mesmerizing them into buying uncontrollably. Professional photos styled and captured by a great Toronto fashion photographer will communicate to potential customers that your products are of high quality. This will make marketing, advertising, and selling these products a cakewalk because we all want the best quality and prices – for what we can afford. Moreover, every major eCommerce brand and fashion brand online has amazing and professional photos on all of their platforms (website and social media). So, if you want to compete, you must provide very high-quality and professionally captured and styled photos. If you want to excel and take things to another level – well, you simply need to hire the best Toronto fashion photographer you can find. The type and level of expertise of the Toronto fashion photographer you hire will depend on your branding, marketing, and advertising goals – but one thing you cannot compromise on or ignore – is your need to hire one. At the end of the day, hiring and working with a top Toronto fashion photographer is just too important for the success of your business to not take seriously.
If you already have a Toronto fashion photographer on the team or on-call but are not satisfied with their work, or they are capped with their output (and what they can do for you), give us a call today. We can put you in touch with the right Toronto fashion photographer for your brand. If this is your first time seeking out a Toronto fashion photographer to help take your fashion brand to the next level, this is the perfect time to reach out. We will put you in touch with that awesome Toronto fashion photographer that will put your brand first (over all else), help you develop a cohesive and effective brand look and style (photography wise), and help take your brand to the moon. Call today, if you are looking to get in contact with a Toronto fashion photographer that will catapult your marketing, branding, and advertising today.