Conversions, from what we have found with clients and seen in internal case studies, is correlated to product photography quality. The higher the quality of your product photos, the higher your website (overall) and product pages will convert. Photos matter – but, the quality of your photos matters more because it instinctively makes consumers trust your brand and products more. And, when it comes to ecommerce, how your product looks in the photos on your website (or on other websites) and the overall experience (and story) the photos you put out creates are the number one and two top reasons why a potential consumer will buy your product. Whilst searching for products in your market, and, in a competitive plane, they will be the biggest reason why consumers choose your product (or products) over the products of your competitors.
This is mainly due to the fact that – photos (and videos) are the only tools that you can use to communicate the quality of your product effective. They are the only visual representations of your product (or products). Sure, copy (features listings and product details) is awesome and will help persuade and sell a customer. But, no engaged, active and reasonable consumer will make a product purchase on the internet without product photos. You can have the best copy in the world – but, without awesome photos, you will find it impossible (or at the least ridiculously difficult) to sell the product. Think about it logically, would you ever make a purchase on the internet without seeing a picture or visual representation of the product you want to purchase on the website? Probably not. Or, if you are like us and you potentially would (in a very rare case), it would probably be due to a lot of trust in the party (business or individual) that you are engaging in the transaction with. Chances are, you do not command that level of trust. Or, even if you do, your competitors are outdoing you currently by providing awesome photos of their products. So, if you want to go above and beyond and make sure you secure more sales, you should hire a top Toronto product photographer to help you grab awesome product photos.
The difference a top Toronto product photographer can make.
To be honest, from what we gather from our data on people that reach out to us through a page like this – you most likely do not have the internal bandwidth and capability to perfectly capture and effectively edit awesome photos that showcase your products in the best light (photography joke haha). If you do, you will probably hit a wall (creatively) very soon. Or, you have already hit a wall. This is why you need (and are looking) to hire a Toronto photographer with expertise and proven abilities to do amazing product photography in Toronto today.
A top Toronto product photographer can do amazing things for your brand and business – and liberate you and/or your employees from the shackles of product photography in Toronto. Primarily, hiring a top Toronto product photographer saves you time and resources. By outsourcing product photography in Toronto to the right Toronto product photographer, you will free up a significant amount of time and resources (both are extremely valuable resources that you can allocate elsewhere). Moreover, outsourcing product photography in Toronto to a company like ours will ensure a high level of work and quality. Most product photographers (especially a product photographer from our team) take pictures of products all day – every day. This means that they are extremely skilled and talented at styling and capturing images of products for whatever purpose you may have. It does not matter if you need a product page photo or a photo for an ad, they have the eye, talent and skill to capture and edit the perfect images of the product. This will help your efforts significantly. Advertising, marketing and branding your products online and through the internet (and internet media platforms) will be a breeze if you employ the right Toronto product photographer (one that understands your brand and cares about the quality of the photos that they take). Investing in product photography in Toronto and working with a top product photographer in Toronto will yield amazing returns (ROI on ad spend and have a huge impact of sales and conversions) – we know it will.