LATENT PRODUCTIONS VIDEO MARKETING
Are you a digital marketing professional? Do you use video marketing in your strategy? If not, you’re leaving money on the table. Regardless of your industry, video marketing can help you reach a wider audience with your marketing, branding, and awareness campaigns.
When done right, video marketing can send you a stream of qualified leads and send your conversion rate through the roof. Sounds good?
There was a time when you could get away with leaving video marketing out of your campaign. Back in 2015, video marketing was still an obscure form of media, and marketers weren’t sure how to leverage the platform to get an ROI worth using the medium.
The last seven years saw all that change. The introduction of 4G wireless and fiber technology changed bandwidth and speed capabilities, allowing us to get an immersive online experience using mobile devices.
Now, we can stream video on our phones without waiting a minute for it to load and enduring buffering while watching the stream. Marketers are slowly starting to wake up to the importance of using video in their campaigns.
Video marketing needs to be the center of your marketing strategy. Those brands, companies, and influencers that understand the importance of including video marketing in their campaigns are the ones that set themselves up for success.
LATENT PRODUCTIONS – LET US BRING YOUR STRATEGY INTO THE ERA OF VIDEO MARKETING
Digital marketing is a complex animal with many moving parts. When it comes to capturing attention from your audience, you need a solid content strategy. Content piques interest about your brand, company, product, or service in the market. It’s how you convey your brand message to the market and how consumers see you compared to your competitors.
Look at the best online marketing campaigns and analyze their content mix. You’ll find the top performers all rely on video as the backbone of their campaigns. Video marketing offers prospects the most immersive marketing experience you can offer. It engages more senses than images and text alone and stimulates the imagination.
A great video production teleports the prospect into the video, allowing them to use their imagination to place themselves in the video and the audiovisual experience it offers. Did you know that using video content on your landing pages can increase your conversion rate by as much as 80%?
That statistic shows the importance of using video marketing in your strategy. The reality is that you can’t afford to be without it if you want to remain competitive in your market. Latent Productions will take your company or brand by your hand and walk you through everything you need in a video marketing strategy to help you achieve your business directives and goals.
LATENT PRODUCTIONS – A HANDS-OFF VIDEO MARKETING PARTNER
When you hire Latent Productions, you’re getting a team of video marketing experts working on your strategy. We can handle all your video marketing needs or integrate with your existing marketing team to fill your resources and strategy gaps.
Latent Productions is a team of video marketing professionals, and we’re the best in the business at what we do. We take control of the video marketing. We’ll handle all aspects of planning, production, and post-production, delivering high-quality videos for your marketing, branding, and awareness campaigns.
Our goal is to remove the stress and hassle of your video marketing yourself. If you don’t have the skills and technology to create videos, leave them to professionals. The time and effort you have to spend learning the skillset of video marketing requires years of practice.
We realize you don’t have the time for that; you have a business to run or a marketing strategy to drive. Latent Productions aims to add value to your business or marketing department with our services.
Reach out to our production team, and we’ll discuss how we can add value to your strategy with our world-class video marketing.
WHY USE VIDEO MARKETING IN MY STRATEGY?
Video marketing offers brands, companies, eCommerce specialists, small business owners, and influencers the chance to connect with their market on an emotional level. In the digital age, millions of marketing companies are trying to catch the attention of prospects around the globe.
Video is becoming the preferred media people use to engage with content they like online. In a digitally-overloaded society, those content strategies that stand out are the ones that offer as an immersive experience as possible.
Video marketing offers you the pinnacle of content marketing, ensuring you get maximum engagement from your strategy. Data showed that video marketing leap past image and text-based marketing in 2017, and it’s not slowing down.
Strategic video marketing looks at your goals and metrics and the structure of your sales funnel. Your video needs careful planning. Your video content needs to answer the following questions to create the best viewer experience.
- What is your motivation to do what you do?
- How do you do what you do differently from the rest of the market?
- What is your unique offer?
- What market or niche do you operate in?
- What problems are you solving for the viewer?
- How can you help your viewer reach their goals?
- What is the next step for the viewer?
Video marketing is much more than just video production. Creating the perfect video for your campaign is only the beginning. Video marketing includes several tactics designed to get your videos in front of your target market.
Having the best video production you’ve ever seen is pointless if no one ever watches it. The purpose of video marketing is to give your video a wider reach to your target audience.
It creates awareness of your brand and the authority you bring to your industry, sending qualified leads to your lead magnets and sales funnel. Video marketing done right can send your conversion rate to the moon and build your reputation in your target market.
You need a holistic approach to video marketing. Latent productions offer you a team that covers every aspect of your video marketing strategy. Over 50% of consumers want to engage with their favorite companies and brands through video media.
People value video more than any other media format. Just mentioning the word “video” in the subject line of your email increases open rates by nearly 20%. More than 90% of consumers say they actively use video content during the buying process.
Video is changing the way people shop online, and it’s shaping how salespeople, customer service teams, and organizations interact with their prospects. Video allows you to take your customer experience to the next level of engagement.
Using backend video analytics in your marketing campaigns can also prove very profitable in capturing customers you thought were dead leads. Retargeting social media prospects with video campaigns leads to nearly a 48% increase in visitor value across your website.
More than 90% of companies using video marketing in their strategy report receiving new customers through their social media campaigns. Video assists with onboarding, knowledge, support calls, and customer testimonials or case studies for customer service.
45% of marketers say that they plan to introduce video marketing to their strategy. If you’re not using video, then you’re falling behind the curve. Latent Productions can help transition your marketing strategy into the new era of video.
We’ll give you a competitive edge that sends your conversion rate through the roof.
HOW CAN VIDEO MARKETING BENEFIT MY STRATEGY?
Digital marketing is becoming more competitive by the day. Changes in the Google algorithm, the resources available to you, and trends in content consumption are always shifting. So, those marketers that get ahead in this competitive environment are those that are flexible to change.
What was working in 2015 isn’t working as well today. You need a marketing strategy that stays at the forefront of your industry. Latent Productions aims to bring you a video marketing strategy that adds value to your branding and marketing campaigns. We’ll help you build awareness, generate leads, and convert your prospects with proven video marketing techniques.
Over 60% of businesses rely on some form of video marketing in their content strategy. Some depend on it more heavily than others. Still, more than 80% of companies say video marketing is a critical component of their strategy, offering the best ROI from any other marketing tactic they use.
So, what are the specific benefits you can expect from working with the Latent Productions video marketing team?
Attract Qualified Traffic and Increase Conversion
Digital marketers all understand the value of generating leads. When inbound marketing strategies became a thing in 2014, marketers flocked to them to help them enhance their lead generation.
Inbound marketing is a process where digital marketers use content to attract attention in the market. If your content is good and your content stirs interest, prospects will seek you out and enter the sales process through your automated sales funnel.
This model revolutionized the marketing process. When done right, inbound marketing can bring any business a steady stream of qualified traffic to their landing pages and lead magnets. You get a huge increase in qualified prospects seeking you out. That means no more cold calling and the optimization of your sales process.
However, the crux of inbound marketing is your content strategy. The better your content, the more attention you receive from the market. It’s the same as watching TV shows. There are thousands of shows and franchises. However, only a select percentage of them ever experience a wide viewership.,
The quality of the content suffers from the same effect. If you don’t have top-quality content in your strategy, it won’t get the eyeballs it deserves. One of the easiest ways to increase the quality and engagement you receive from your target market is to use video marketing in your content strategy.
Video changes everything. Research shows 74% of prospects watching explainer-videos about a product or service went on to purchase it. Latent Productions can help you send your conversion rate to the moon with a professional video content strategy that generates qualified leads and drives conversion.
Get Huge ROI on Your Marketing Budget
Marketers are concerned with their budget and the return-on-investment they receive from that budget. According to surveys, more than 80% of businesses using video in their content strategy say it provides a good ROI on their marketing spend.
Video production might be the more time-consuming and expensive option for your marketing budget, but the results pay off big time. Video marketing offers you a way to maximize every dollar you spend on promoting your company, brand, products, or services.
Build Trust and Authority with the Market
Trust is one of the foundational elements of the buyer’s journey and experience. If people think that there is potential for your strategy to be a scam, they won’t engage with any of your content or CTAs. There is a reason why websites using trust badges get a better conversion rate than those that don’t.
Trust plays a huge role in whether customers decide to deal with you. Latent Productions provides you with video content that touches the emotions of your viewers.
This tactic creates a connection between the viewer and your content, offering them a solution.
Video content creates a bigger impact on your viewers. However, the effective marketing of these videos is what spreads your reputation in the market. When you have great content, it’s easy to push it through more channels, increasing your reach.
The more people that engage with your content, the greater your industry reputation and reputation. With Latent Productions, we’ll position your video marketing campaign at the top of market awareness.
A Mobile Video Experience
The advent of the smartphone changed communications. By 2011, we had a handheld device connected to the internet using 3G technology. The introduction of 4G changed the game again, and social media started taking off as more people started using mobile devices.
Today, most website traffic comes from mobile devices. As a result, the search engines promote mobile-friendly content through their algorithm. As bandwidth and download speed improved, people started migrating toward streaming video, and video marketing took a huge leap forward.
By 2019, video marketing was firmly ahead of every other marketing tactic in terms of results. Platforms like YouTube say content consumption has increased by more than 100% for the last three years running.
Google says smartphone users are twice as likely to connect to brands using mobile-friendly video on their devices than TV or desktop viewers. Latent Productions produces mobile-friendly video content to help you connect with your audience through their chosen device.
Unpack Complex Concepts in a User-Friendly Format
Video marketing can help you explain complex topics in a user-friendly way. If you’re launching a product or service, video can help you unpack the specifics of how it works and the benefits it offers the viewer.
98% of consumers state they watched a video to better understand a product or service. As a result, more than 45% of marketers say they use video explainers incorporated into their web pages. Of that 45%, more than 80% claim they see better conversion due to the video.
If you’re trying to explain complex subjects, Latent Productions can assist you with animated video production, such as whiteboard videos. This video format gives you a simple method of unpacking complex information while keeping the viewer engaged with the content.
Engage Lazy Buyers
Video content is the choice medium for the market because it’s so easy to consume. Consumers don’t have the attention span to read content anymore; they demand you present it to them in the easiest manner possible.
Over the last five to seven years, we’ve seen consumers take control of the content they want to see. Today, if consumers don’t like your video, they turn it to another one they find engaging. So, marketers need to build the content experience around the viewer experience.
When you give prospects what they want to see in an engaging manner, they are more likely to buy than sending them endless emails of text-based or image content.
Boost Your Social Marketing Results
Social media changed a lot over the last decade. Facebook and Twitter dominated until 2015. Instagram suddenly burst onto the scene, trumping both platforms in user growth and engagement.
The secret to “The Grams” success was simple; it made it easy for users to share their life experiences through a visual format like images. In 2018, TikTok launched in the US market and took social media by storm.
In the last three years, we’ve seen TikTok catch up to and exceed Instagram’s user base. It’s the most successful social media platform in history, and it’s all due to its model. TikTok’s short-form video content is far more engaging than reading people’s tweets or viewing their photos on IG.
Latent Productions knows how to integrate video content into all your social platforms. We’ll create campaigns that drive click-throughs to your landing pages and offers.
Get More Click-Throughs to Your Landing Pages and Website
The average click-through rate for video ads is 1.84%, giving it much better results than any other media format in driving conversion. Most ads under 15-seconds receive a 92% completion rate from viewers, and you achieve 74% of total Ad Recall in the first 10-seconds.
That’s astounding improvements over traditional content strategy models that barely drive half of those results. Latent Productions understands the production process for effective video content creation. We also know the tactics required to promote your videos and drive better engagement with your viewers.
Get Better Results from Email Campaigns
Email marketing is still the most effective form of digital marketing available. Introducing video into your email campaigns can improve your open rates by over 19% and increase click-through rates by as much as 95%. You’ll find that video changes everything for your email marketing strategy, getting you better results and ROI from your strategy.
LATENT PRODUCTIONS – OUR VIDEO MARKETING SERVICES
BRAND VIDEO MARKETING
DEMO VIDEO MARKETING
PRODUCT VIDEO MARKETING
PRODUCT LAUNCH VIDEO MARKETING
PRODUCT PLACEMENT VIDEO MARKETING
360° PRODUCT VIDEO MARKETING
CASE STUDY VIDEO MARKETING
CUSTOMER TESTIMONIAL VIDEO MARKETING
SOCIAL MEDIA VIDEO MARKETING
PODCAST VIDEO MARKETING
SPONSORED VIDEO MARKETING
LIVE EVENT VIDEO MARKETING
ECOMMERCE VIDEO MARKETING
EDUCATIONAL VIDEO MARKETING
EXPLAINER VIDEO MARKETING
EXPERT VIDEO MARKETING
LIFESTYLE VIDEO MARKETING
ANIMATED VIDEO MARKETING
MINI-DOCUMENTARY VIDEO MARKETING
INFOGRAPHIC VIDEO MARKETING
LISTICLE VIDEO MARKETING
NARRATIVE VIDEO MARKETING
VIRTUAL REALITY VIDEO MARKETING
AUGMENTED REALITY VIDEO MARKETING
LATENT PRODUCTIONS – OUR VIDEO MARKETING STRATEGY FOR YOUR BUSINESS
Video marketing is much more than just world-class video production. Latent Productions will create your video production and then market it using our proven strategy. We get our clients the success they deserve because we use a system that delivers consistent results.
Latent Productions offers you a full-house video marketing team ready to send your campaign to the moon. Reach out to our company and speak with one of our consultants. We want to show you what’s possible for your campaigns when you work with the industry leader in video marketing.
Free Video Marketing Consultations with Our Team of Experts
We offer corporates, companies, small businesses, eCommerce specialists, and influencers a free video marketing consultation. We’ll get to know your business and what you’re currently doing for your marketing strategy.
We can work with your existing marketing team, adding value to your department. Or we can work independently, allowing you to outsource all your digital and video marketing requirements to us. We’re confident we have the team, the tools, and the talent to take your business results to the moon!
Our consulting session with you involves unpacking your goals and business directives. We’ll talk about your vision for your marketing strategy and recommend ways to enhance its efficacy with video marketing.
We Help You Define Your Video Marketing Goals
We’ll help you define the goals you want to achieve with your video marketing strategy during our consultation with you. Latent Productions works with you to understand the following about your business, your strategy, and your market.
- Who Is the Target Audience?
- What are Your Video Marketing Goals?
- Where Will You Host the Video?
- When Is Your Deadline?
- What Is Your Budget?
- What are Your Creative Requirements?
- What are Your Expectations?
While understanding your goals is critical to the success of your campaign, the metrics are how we track its progress. We measure the success of your campaigns through tangible metrics like conversion and click-through rates, video views, or the percentage of viewers that act on your CTAs.
You get monthly reporting on your campaign and recommendations for any adjustments we need to make to enhance your results. With Latent Productions, you get a team of marketing professionals that know how to interpret the data, (and we’ll talk about your metrics and KPIs a little later).
We Guide Your Prospects Through Every Stage of the Sales Funnel
Latent Productions not only produces amazing video content for your campaigns, but we also manage your campaign strategy and marketing. The goal of any video marketing campaign is to increase awareness of your offer and the signups you get to your lead magnets from qualified traffic.
More leads mean more prospects stacking up in the sales funnel where your content strategy converts them into a customer. Video marketing can assist you with improving the results you receive at all three stages of the sales funnel.
At the top of the sales funnel, the prospect is just starting their journey with your company or brand. Prospects at the top of the funnel rely more on the emotional connection they receive through viewing your content than the technicalities behind the product or service.
As the prospect moves through the sales funnel, they start to change their mind, depending on the content you feed them throughout the campaign. By the time they finish with the decision phase of the sales funnel, you have a new, loyal customer.
Latent Productions gives you video content that pushes the prospect through the sales funnel. We’ll get your prospects to click on your CTAs at the right moments and engagement with your requests.
We’ll Develop Your Buyer Persona
If your company or brand already has a marketing strategy, then you probably have a buyer persona mapped out for your strategy. However, if you don’t have any marketing strategy in place, that’s fine too. Latent Productions will develop your buyer persona from the ground up.
After mapping your buyer persona, we know your target market and demographic. It gives us a framework for your marketing strategy to know who needs your product or service. The purpose of the video translates to where the buyer ends up in your sales funnel and where your target market chooses to view their video content.
DIY VIDEO MARKETING VS PROFESSIONAL VIDEO MARKETING
So, why can’t you just pick up your phone and start producing video content to market to your target audience? The reality is that there are many working parts to successful video marketing. Shooting a video is only the basic foundation of the strategy.
Why You Need Professional Video Marketing
Even if you manage to shoot an amazing video you’re sure meets your marketing goals, there’s no guarantee anyone will ever watch it. Visit any successful YouTube channel, and look at the first five or so videos they produced.
Compare those views to what they get on their current videos, and you’ll see there’s a huge gap. The reality is it takes a lot of time to develop a successful video marketing strategy. Even if you have the best content in the world, it’s no guarantee of success.
With Latent Productions, you get a team of expert video marketers working on your strategy. You get to leverage our decade of experience in working with video for online campaigns. We fast-track your learning curve, getting your videos the most amount of attention possible from the jump-off.
We use proven strategies to market your content across multiple channels using various tactics to get more eyeballs on your videos. More views mean more click-throughs and more qualified leads entering your sales funnel, resulting in a better conversion rate.
With Latent Productions, you’re getting the best video production and marketing service available.
A Hands-Off Video Marketing Experience
Latent Productions takes care of the entire video production and marketing campaign in-house. We remove the responsibility of your video marketing from your plate completely. We coordinate our resources to ensure we get the best results for you without outsourcing any step.
Latent Productions promises you a hands-off video marketing process. The only thing we’ll ask you is if you’re happy with your results. When you hire Latent Productions, you get more time to focus on other aspects of your business.
We know that your business has as many working parts as our video marketing strategy. By hiring Latent Productions, you get a partner that removes the responsibility of your marketing from your to-do list. Simultaneously, you get a high-quality video production and a team with the experience they need to get your content out in front of your audience.
You get all of this without the need to hire permanent employees or a marketing department. Latent Productions works completely independently of your business. You can think of us as another plug-in for your website. Let us plug into your business, and we’ll enhance its value to your target market and your bottom line.
LATENT PRODUCTIONS – ENHANCE YOUR SEO STRATEGY WITH VIDEO MARKETING
Every digital marketer understands the importance of a comprehensive, well-planned SEO strategy. Search Engine Optimization is one of the foundations of an inbound marketing strategy. The higher you rank on Google, the more likely your prospects will click your link in the search results.
The Google algorithm considers many factors when indexing and ranking content. One of them is the value the content adds to the search request. Video is becoming one of the most sought after ways to look for information online. YouTube is already the second most-used search engine after Google.
According to research, Google is 53-times more likely to include your content on the front page of search results if it includes a high-quality video with the right SEO optimization. When ranking your content, Google looks at its value to the search by the amount of watch time the user spends on your video.
Latent Productions gives you relevant, high-quality content that engages the viewer, driving higher watch time retention and engagement with your video. Google also looks at likes, shares, and comments due to you providing high-quality content it should be recommending in search results.
YouTube is owned by Google, so much of what you do in your SEO campaigns work on both platforms. Latent Productions are specialists in Google and YouTube SEO. We use tactics like optimizing your channel set up, thumbnails, end screens, and video cards.
We’ll create compelling, keyword-rich titles for your videos and descriptions that give the search engines what they want to see to recommend your videos. We’re masters at creating a network of backlinks to your videos, linking your content strategy to success.
Adding high-quality video content to your web pages makes a huge difference in your Google ranking. According to recent studies, 55% of Google search results contain web pages with videos. Video also changes the way search results appear for the user.
When a webpage has a relevant video, it introduces a thumbnail to the search result. This effect makes it appear larger and more appealing to the user, creating a higher chance of clicking on the result. The user will also see your result before interacting with the other results further down the page.
A search result with a video thumbnail will also stand out against any advertised links above you in the paid search results. When users scroll down past the ads, they will run into your video thumbnail, or they might see it just below the ads on the first page if there is less competition in your niche.
Latent Productions creates keyword-dense YouTube video descriptions for your videos, ensuring that the YouTube algorithm picks up your content ahead of others. Combining this knowledge with our Google SEO knowledge, we get the combination for success that we need to get your video content to the top of search results on all platforms.
LATENT PRODUCTIONS – VIDEO MARKETING FOR EVERY PLATFORM
Latent Productions brings you high-quality video content for marketing on any video platform. We create native video content in various formats to suit any platform you want us to host your videos. We can set up hosting on any of the following video-sharing sites.
The more distribution platforms you have for your video content, the more comprehensive and broad your strategy. However, it’s no good having the same videos in the same format across all hosting platforms.
For instance, the requirements for posting successful, engaging, native content on YouTube are different from TikTok and other platforms. Latent Productions understands the difference between these platform formats, and we ensure we upload your videos the right way to get you maximum views and engagement for your campaigns.
We offer a wide range of video services that cover content requirements in any format. Our production team can create videos for the following projects.
- Facebook cover videos.
- YouTube intro videos.
- YouTube channel trailers.
- Personalized Messages.
- Video banner ads.
- Pre, mid, or post-roll video ads.
- Sales videos.
Regardless of the platform’s demands, or the native content required to set up your account and post, Latent Productions has you covered.
We’re your one-stop solution for posting your video content anywhere on the internet. While our coverage of distribution platforms is great, it’s our marketing that makes the difference.
We draw eyeballs to your videos with our SEO and marketing strategies that deliver real results for your campaigns.
Paid and Organic Video Marketing Strategies
Latent Productions uses a combination of organic and paid marketing strategies to promote your content across all platforms. Some channels allow us to market and get a good reach for free, while others require ad spend to get results moving.
We understand how to leverage each platform with organic and paid strategies to deliver the results we need for your campaigns. We also know which platforms provide the best value and ROI for your ad spend and where you can expect to get the best results with your budget.
With Latent Productions, you get a team that spent years of testing to gain the experience we need to understand where to place your budget more the best results with your ad spend. We know which distribution channels hold the best value for your video content strategy, depending on your industry and content topics.
Social Media Video Marketing
Social media changed how we receive and send information and communicate with the world. Social media connects us to the world and gives us a voice. Whether you’re a business, corporate, eCommerce entrepreneur or an influencer, social media is a stomping ground offering you the biggest bang for your marketing buck.
According to studies, video generates a staggering 1,200% more shares than using images and links combined. So, if you’re not using video in your strategy, you’re missing out on a huge amount of engagement with your followers.
Latent Productions specializes in social media video marketing. We work to distribute your content across all relevant industry social media networks. We’ll help you get your brand story and message across to your audience.
Outreach Video Marketing Strategies
The key to building a successful video content SEO strategy is link building. Building high-quality links with other sites is the best way of securing your position as an authority in your industry. The more links you have pointing to your content, the higher it ranks with Google.
Marketers are also aware of this, and many of them are looking to use video content on their sites. When you approach an authority site in your niche and offer them video content for their site, they are likely to jump at the chance.
They may be receiving plenty of blog submissions, but video content is a rarity. These editors and marketers also understand the value of publishing high-quality video content on their sites. As a result, you’re more likely to get link partners out of offering video content in your outreach campaigns.
The more links you have pointing to your website and your content, the better, and video gives you a medium that blows blogs out of the water in terms of results.
Website Video Marketing
Latent Productions will help you with masterful video content production for your website. We’ll create videos for your homepage, contact pages, eCommerce webpages, and landing pages. Videos drive better engagement with your viewers, and they make an impact on your prospects, influencing their buying decision.
We know how to add video content to your site and compress and optimize it to ensure it doesn’t affect your website loading times or performance. Over the last few years, the changes in technology mean that most sites can host high-quality video content that loads fast and doesn’t degrade under viewing.
Blog / Vlog Video Marketing
Latent Productions offers you video content production for your blog or vlog. Look at any top vlogger today, and you’ll see that they use studio-level cameras, lighting, and sound equipment. Latent Productions can help you produce content on this level without going to the expense of purchasing it yourself.
We’ll help you create an informative, high-value blog and vlog content that drives user engagement and increases your subscriber count. When you have a blog or vlog offering visitors a high-value experience, they keep coming back for more, growing, and retaining your audience.
Email Video Marketing
Latent Productions brings you video marketing for your email campaigns. As mentioned, using “video” in the email title increases open rates by nearly 20%. Latent Productions will design and execute a video email marketing campaign for your business.
We know how to compress the video to ensure it doesn’t clutter your prospect’s inbox and ruin your reputation. Our video email campaigns add a new edge to traditional email marketing, boosting your results.
Native Advertising Video Marketing
Latent Productions spent years developing our network of outreach partners. We work with authority sites in all niches. You can rely on us to give your video content more impact with search engines when ranking your site. We use native advertising strategies to get more attention on your videos and better results with the search bots.
Native video advertising naturally embeds content onto third-party websites that won’t interrupt the user experience when visiting the web page. While this tactic is expensive and reserved for deep budgets, it provides a high ROI for your campaigns.
Product Review Video Marketing
If you’re an eCommerce specialist or you sell anything through your website, you can benefit from including video production and marketing into your strategy. Latent Production can partner with other content creators to review your products and services on their podcasts and channels.
We’ll use link-building strategies to promote your videos and web pages using review marketing tactics. Latent Productions can also create interview videos with your customers for social proof videos that generate more trust in your offer in your target market while spreading brand awareness.
Sponsored Content Video Marketing
Latent Productions uses sponsored content strategies to get immediate results from your video marketing campaigns. While the crux of our effort relies on organic SEO to drive traffic to your videos and landing pages, sometimes you need a hybrid of paid and organic strategies.
This content appears on websites as similar to an ad, but it’s not an ad. By clicking the video, the viewer gets a piece of content related to the original post they were looking at. You pay for the clicks on your content.
While this paid strategy can eat your budget, it provides a fantastic ROI for your video marketing campaigns. Typically, sponsored posts get shared more across social networks and greater reach through all distribution channels – at a price.
Influencer Video Marketing
Latent Productions works with influencers across the globe. We can help you get more from your influencer video marketing campaigns. We can help you with video production for special video content like compilation and highlight packages. We can also assist you with the marketing of your influencer account.
We realize the most challenging aspect of being an inspiring influencer is waiting for your breakout moment. What 9if that moment never comes? Partnering with Latent Productions gives you the best way of ensuring you do everything you can to get the attention you deserve.
We’ll use proven video marketing strategies to market your content across all platforms. We work with hundreds of influencers, helping them build their reputation, reach, and influence across any social media platform.
PR Video Marketing
PR is becoming more vital in today’s marketing environment. Public Relations is the practice of managing your reputation with your market. Releasing a press statement through your blog is a great way to introduce your market to new products, services, or innovations you intend to offer.
The purpose of PR is to drum up engagement with your content in your target market and spread awareness of your company’s activities. Most marketers understand the power of PR marketing, but they have no idea how to integrate video into their PR strategy.
Latent Productions has plenty of experience creating video content for your PR marketing campaigns and reputation-building strategy. We can generate PR videos to help you market your upcoming stock IPO or to help you create hype in the market for a new product release.
PR videos are also an excellent tool for reputation management. We can create video content that bolsters your brand image, providing your viewers with an experience that shows your brand values and message.