Video Production Edmonton

Corporate Video Production Edmonton.

Video production (in Edmonton) is one of the best investments you will ever make for your company. The benefits of professional video production (in Edmonton) and professionally done videos are endless. First of all, videos are arguably the best sales entities (and tools) you will ever have at the disposal of your team because they sell for you – around the clock. A video will never take the day off – and will sell for your business 24/7.

A video also does not have fixed times where it has to clock in and out. Once it is up, anyone can view it and digest the information it provides at any time (and from anywhere). Furthermore, a video (or a good collection of videos) will render a good portion of your expensive sales team almost useless.

Great videos sell people – and they are always consistent. They do not have off days and will never forget the script. This means that they are effective at selling consumers – every time. No down time or performance issues.

A great video is the perfect salesperson – without the headaches and salary haha.

We know that you probably will not need that many sales people after you invest in video production (in Edmonton) because the videos we make you will help you streamline your lead generation system, funnel the perfect leads for your team and do more than half the selling (already and before a lead hops on a call with you or someone from your team). You will save tons of capital that you can allocate and utilize effectively elsewhere by firing a huge portion of your sales team. This will be an amazing decision for growth.

Finally, a video is the perfect sales tool for you business because it does not need a salary or hourly wages. Once it is paid for with any initial investment, it will do its job forever. It will help your business communicate ideas, sell product and push services – forever. Do you know how powerful this is – do you understand how powerful a video (or many professional videos) can be? This is selling efficiency at its finest.

Your (potential) go-to Edmonton video production partner.

We make videos that do the selling and talking for you (and your company). We do beautiful and effective video production (in Edmonton) – so you do not have to. We know that producing a video in Edmonton (or anywhere in the world) is hard, that is why we have devised a strategy, plan, and process to guide effective and beautiful video production in Edmonton. We take over the video production needs of your team so you do not ever have to worry about having to produce another video again – whenever you need one, you just have to call us. Isn’t this a beautiful thing – on-demand video production (in Edmonton) to fulfill all your (and your consumers’) video needs.

Make an investment in persuasion and selling efficiency today, give our video production team a call right now.

Knowledge Centre + FAQ’s About Video Production In Edmonton

Hiring a video production company (in Edmonton) to help you with the production of any video (actually all videos) your company needs will be one of the smartest business decisions you have (and will) ever make. The benefits of a move like this are virtually endless. Primarily because video production in Edmonton is hard – it takes skill, know-how, organizational prowess, and perfect execution. Here is a more specific list of reasons why you must hire an Edmonton video production company today – and the benefits of hiring one.

Expertise with the whole video production production process and creating all type of videos (that you will probably need)

Top video production companies in Edmonton understand video production in Edmonton at a high level (and at a deep level). That is why they can create high-quality videos quickly. They have an efficient pre-production planning, production execution and post-production editing process – or some similar process – in place to increase production speed for your high-quality video (or videos) and to make sure they can create any kind of video you need (because all types of videos follow this process).

Hiring an expert and world-class video production company in Edmonton will make sure that every video that your organization publishes and puts out on the web (or elsewhere) is of the highest quality possible (within your budgetary constraints). This is huge because the quality of your videos will directly affect your customers’ (and other viewers of the videos’) perceptions of your company and what you have to offer, the perceived value of your offerings, your company’s reputation, and overall conversions.

Consumers demand a lot when it comes to video quality nowadays. Your internal team will not be able to outdo a top Edmonton video production company. Even if your industry is more lenient and relaxed about video quality, people, in general, will give you more points with professionally done videos (than with low-quality videos). Do not take a risk by going cheap on video production (in Edmonton) – because quality matters a lot when it comes to the effectiveness of video marketing (and videos).

Also, utilizing the expertise of a video production company in Edmonton will allow your company to put out videos (of any style and type) at a rapid rate. You can turn up the heat and start putting out more and more videos because of the increased production speed.

Time savings for your team through video production delegation

Your internal marketing, creative, or production team will save a lot of time by delegating the production of a video (or many videos) to us (or another top Edmonton video production company or team). You will avoid time-wastage on video production education and time-wastage on complex video production tasks (that an expert can do or figure out in half the time).

The other benefit of this is that your internal team (that was dedicated to or responsible for video production) can now utilize internal resources (time, brainpower, expertise, and money) for other things that matter to your business. For example, if you are a business owner, instead of worrying about producing or editing marketing (or advertising) video ads (and/or struggling – if you are more of a beginner with video production in Edmonton) and wasting hours either trying to do things at an acceptable level or at a professional level (or learning different software products and web apps), you can devote the energy and time you have towards other aspects of your operation. You will have more time on your hands to get on more sales calls, engage with your suppliers, and do the major things that will drive growth in your business. This benefit alone makes investing in professional video production (in Edmonton) an impossible business decision to beat.

Cost savings with expertly executed video production in Edmonton.

A top video production company in Edmonton is likely to have planned and executed the production of many videos. This means they know how to budget for videos properly. They know where you can cut costs (if need be) and the items you must keep to ensure that the video you want looks awesome (and is effective). If your budget is tight, they will be able to help you stretch every dollar and make an amazing video (based on your budget). A top video production team in Edmonton will definitely be able to help you save on some frivolously budget items – whilst making sure that the quality of your video is still on-par with professional standards (and your or your customers’ standards).

If you have a nice and sizeable budget, a video production company with integrity in Edmonton will ensure that you do not overspend on video production. The company will ensure that you get maximum returns on your investment by helping you keep costs down (and at a reasonable level).

You can effectively utilize a large variety of video styles and types to engage your customers (or potential customers). You can even combine these styles and video types to suit your industry’s needs or to develop your own unique video format. We can help you develop your own style by masterfully weaving together these styles and video types. Anyways, here are some styles, types, and industry-specific video formats to get your juices flowing.

Types and styles

  • Vlog
  • Behind the scenes or company culture
  • Event recap (or promo)
  • Webinar
  • Interview or Q&A
  • Testimonial
  • Product or Service
  • Explainer
  • Product review
  • Tutorial/how-to
  • Animation
  • Brand film
  • Training
  • and more


  • Real estate (video tours, realtor profiles, interviews, condo walkthrough, property video, condo marketing video, etc.)
  • Healthcare (hospital walkthrough, instructions, condition explainers, etc.)
  • SAAS (explainer, tutorial, Facebook ads, etc.)
  • Startup or Business (explainer, product or service, testimonial, interview, training, etc.)
  • Corporate (training, explainer, testimonial, interview, etc.)

We cannot tell you much about what other companies charge in Edmonton (anywhere from $1000 to $100000+), but we can tell you how we price video production in Edmonton. We price video production in Edmonton and we make our budgets based on the quality of video production that you need, the complexities of the project, personnel and equipment requirements, post-production needs, and more. If you need a quote, give us a call or email us today. We will get back to you as fast as possible.

You’ve finally decided that you need a video for your business. A professional-looking commercial or company profile is all you need to put your small business on the map and generate more leads and exposure for your brand.

You sit down with a camera and shoot 30 seconds of footage, editing it together in iMovie just as you’ve seen others do before. You now have what looks like an amateur YouTube video – not exactly what you had in mind. So now what?

If only getting the right video was as easy as shooting one with your iPhone and publishing it to YouTube. But even if you don’t want a commercial, something more personal – say a wedding video. Going DIY means not having access to the equipment necessary to make it look high-quality.


The good news is that there’s a way to get the professional video you need without breaking the bank or hiring an entire film crew (although if you want to go that route, you certainly can).

Here are five benefits of hiring a professional video production company (that services Edmonton and surrounding areas) for your next project:

PROFESSIONAL EXPERIENCE: Video production experts in Edmonton have been around long enough to work with clients effectively and possess the equipment necessary to shoot quality footage.

Experienced videographers are knowledgeable about lighting, camera angles, etc., so they’ll be able to produce high-quality results even if yours isn’t their only job. There’s no time for rookie mistakes; you’re paying for quality work.

UP-TO-DATE TECHNOLOGY: The equipment used in video production has drastically improved over the years, and professional companies make it their priority to stay up-to-date with the newest technology available. This means your finished product will be crisp, clean, and exactly what you need if you don’t have access to the necessary tools yourself.

(AGAIN) TIME SAVINGS: Do you have an hour or two each week to dedicate to finding a location, getting permits, scouting out lighting options, etc.? Even if all of that goes well, there’s still editing time involved, and no one has time for that! Hiring pros allows for sitting back and relaxing while they handle all of the “behind-the-scenes” work.

VIDEO CREATIVITY: Not only will you get a finished product that’s exactly what you need but hiring a professional company means you’ll get something that matches your brand and exceeds your expectations.

A top Edmonton video production company knows how to bring out the best in whatever they’re filming, whether it’s an industrial park or an industrial kitchen. They also know which camera angles and transitions work best for specific situations, making them ideal for corporate videos.

VIDEO SECURITY: A final benefit of hiring a pro is peace of mind. Hiring video production experts in Edmonton means getting legitimate rights to the footage shot by their crew, so you use it for marketing or other business purposes.

There are a lot of benefits to going the DIY route, but the key is to recognize when you need professional help and how much it’s going to cost you, not just money but also time. Sometimes it pays off to make one phone call, sit back, and let the experts do their thing.

The Cons of Professional Video Production In Edmonton

If you have the budget for it, and you demand a high quality of work for conversions, professional video production in Edmonton is a no-brainer investment. However, some businesses and individuals decide to go the DIY video production route or the cheap Edmonton video production route due to budgetary constraints. Therefore, the only con we recognize for choosing expert video producers is the higher costs associated with the option. 

How to Choose the Best Video Production Company in Edmonton?

When it comes to choosing a company, you can see their past work and choose accordingly depending on your needs, but we at Latent Productions believe that not only do portfolios matter; what truly matters is trust and reliability.

It would be best if you were confident that we will always give priority to your projects over anything else like family celebrations or other social gatherings because creating promotional videos for companies require a lot of time, effort, and money, so we will spend days thinking about your project while making all the necessary preparations for it.

We never think twice before spending hours in editing or post-production, no matter how tired we are, because we know this is our job, our source of living, and we value every relationship built with the client.

We at Latent Productions respect deadlines and know that no matter how complex or challenging a project seems, we will always accomplish it on time because that’s what we are hired for.

So contact us now, and we will create the best converting marketing videos that will help your company succeed!

If you have a business, then more than likely, it is of the utmost importance to properly advertise and market your product (products) or service (services).

Over half of all companies that do not have a professional marketing campaign fail within the first year of business. A high percentage of companies who use video marketing generate five times as many leads as those who don’t use video at all.

Video is one of the most powerful forms of media today, so using video in some capacity should be an integral part of every company’s marketing plan.

What is Video Marketing?

Video marketing uses video to generate awareness, drive traffic, and increase revenue for your business. It can be done by anyone these days with even just a cell phone. The purpose of this section will only focus on the benefits you receive when you hire a professional video production company in Edmonton that specializes in growing businesses using video marketing.

Is Video Marketing worth it?

Yes! Video marketing has been proven repeatedly to provide companies with an enormous ROI (return on investment). If executed correctly, your return could be as high as 300%. Of course, if it’s not executed correctly, then you’ll see little to no results.

We’ve seen that happen before, too, where companies have spent thousands of dollars on a video, which didn’t produce any results. We can almost guarantee you, if you hire a company that specializes in growing businesses and leveraging the power of video marketing to do so (like we do), you will see results.

What should I expect?

When hiring a professional video production in Edmonton like ours, you should expect nothing but the best! We strive for perfection and hold ourselves to high standards to ensure your complete satisfaction. You should receive all the support you need and guidance from our team during each step of this process until completion.

You’ll be working directly with an expert who knows how to grow businesses through online video marketing. From strategy, scriptwriting, filming, and editing, they know what works and what doesn’t!

Is it expensive?

Not at all! I can’t recall ever having a client say our price was too high for the level of service we provided. Our prices are very competitive considering what you’re receiving in return.

If you think about it, would you rather pay less money to another company that doesn’t specialize in this type of video marketing or more money to receive outstanding results through video marketing that will continue to generate profit month after month?

You should be able to find a package that fits your budget without breaking the bank. We are sure you’ll be pleasantly surprised at how affordable professional online video marketing services (for Edmonton-based business owners, innovators, and trailblazers) really are these days!

What can I expect during this process?

There are usually four phases involved with producing any type of video.

PRE-PRODUCTION PHASE: This is where you and our expert will discuss your goals and objectives for this video. We’ll determine the best course of action based on your budget, time frame, and desired results. You’ll receive a proposal detailing all that we discussed (usually within 1-2 days).

PRODUCTION PHASE: Once the agreement has been made between us, our experts will create a script specifically designed to achieve your goals and objectives set forth during the pre-production phase. Once completed, you’ll be given the opportunity to review it for any changes or edits that need to be done before moving forward with filming day.

FILMING DAY: The experts at Latent Productions make every effort to ensure things run as smoothly as possible on filming day. Your expert will arrive on-site at the location of your choice to begin filming for this video.

POST-PRODUCTION PHASE: Once filming has wrapped, it’s time for our experts to move into the post-production phase, where they’ll work their magic and have you reviewing your final draft in no time! The entire staff at Latent Productions works extremely hard to deliver a quality product that you’ll be proud of.

We want nothing more than for you to gain massive exposure through online video marketing, so we take this responsibility very seriously, which is why we go the extra mile when producing any type of video for our clients.

If you’re looking to give yourself or your business an edge over your competition, then hiring a professional video production in Edmonton like ours to create an online video marketing strategy for you is a must!

We pride ourselves in knowing what works and producing results that speak for themselves. You’ll be blown away at the exposure your business will receive through our powerful, high converting videos that we produce and help (you) distribute across the Internet.

Video marketing has been growing in popularity over the last few years. More and more people are investing in a video every year, both for personal use and work purposes. Video is a powerful way of increasing your brand’s reach, and it allows you to connect with customers on a different level.


Video is a Great Way of Showcasing Your Brand’s Services and Products

Videos allow you to showcase what your business does clearly and engagingly. It also allows you to show off your products or services in an exciting way. This will help people understand who you are and create interest in what you have to offer.

Videos are Easy to Share

People are more likely to share video content than other forms of marketing. It has been shown that 93% of people would like brands to use videos when communicating with them, and around 74% prefer it over text or images. If you want your brand’s name to spread quickly across the internet, then video content is an excellent way to do this.

Videos are Amazing for Increasing Brand Awareness

According to research conducted by Animoto, 97% of US adults said that seeing a video about a product or service gave them more confidence in making the purchase.

Making videos for your company will help increase awareness about who you are and what you do. This will help you grow your customer base and make it easier to convert them into paying customers.

Videos are a Great Way of Increasing Engagement

Video content is not only good for brand awareness, but it also helps with engagement. Engagement rates are higher among people who use video in their marketing strategy, which means that people are more likely to interact with your videos when compared to other types of social media posts.

For example, Facebook users share 60% more links with a video attached than text or image posts.

Users Who Watch Videos on Mobile Devices are More Likely to Take Action

Did you know that the average person spends almost an hour a day watching videos on their mobile device? This means that if you add video content to your marketing strategy, it is more likely to reach people who use their mobile devices or tablets when they are on the go or relaxing at home.

Video production companies are popping up everywhere! We know that there are some great companies out there without which we would never have gotten off the ground. But if you’re looking for a new corporate video partner, be careful. There’s a big difference between pro and amateurs.

Highlighting what makes your company unique is critical to the success of any corporate presentation. Trust us; we’ve seen thousands of poorly produced videos over our decades in the business world. And it takes more than just being ‘pretty good’ at videography to do it right.

The best video production company in Edmonton knows how to combine graphics, sound effects, music, interviews, and scenes into an engagement that builds your credibility with prospects and customers.

Announcing a product and throwing up some slides is not a video! You may be able to fool your family and friends, but if you want business results, don’t try to DIY. Hire professionals who know how to make it engaging and persuasive.


* A consultation that focuses on the objectives of your video (not just pretty pictures, a template presentation or a bogus call).
* Clear messaging throughout the video about what makes your company unique.
* Custom graphics customized for your business (and not downloaded off the internet).
* Crisp, clear sound, and excellent audio editing – no awful background noise or distracting music.
* The use of engaging, thought-provoking interviews from subject matter experts.
* A video that conveys your story in a way that’s fresh and compelling.

If you want your business to make the most of video marketing, working with the best of video production companies in Edmonton (companies such as Latent Productions) is the best way. We would be happy to provide you with more information about how we work and answer any questions that you might have. We offer all kinds of services related to video production, including corporate film-making, news and feature reports, product reviews and demonstrations, full-scale advertising campaigns, and so much more.

To find out more about how we work and the types of video content we offer, please contact a team member today. We look forward to collaborating soon. Cheers!