Exploding Your Business With Video Production in London ON
How To Use A Video To Effectively Market Or Advertise
In this modern internet era, people have quickly transitioned from consuming text-based content to more audiovisual material. Back in the late ’90s, when the internet was first being offered as a service for personal use, there was virtually no option, as videos and images consumed too much bandwidth and data for service operators to handle, video marketing was mostly relegated to TV or similar media. Since the introduction of broadband, however, videos and images became more prevalent, and sites such as YouTube signaled a shift in the way people consumed internet content.
Nowadays, we have social media platforms such as TikTok and Instagram quickly surging and threatening to surpass text-based social networks such as Facebook or Twitter. People simply don’t have the time nor the patience nowadays to read huge walls of text. They need information that is visual and instant. According to a recent study by Zenith, by the end of 2021, the average person may watch an average of 100 minutes of online video. almost doubling the amount of average time registered just 3 years ago. This last data should serve as an indication of where things are going.
For the reasons summarized above, online VIDEO MARKETING , heck VIDEO MARKETING in general, has stepped at the forefront of any marketing plan. With videos, you can deliver content that is quick, visual, and informative at the same time. Businesses can convey messages, as well as endow their value proposition or brand with personality and a fresh visual identity.
Video marketing (in London ON) additionally can be employed in a variety of ways to improve your engagement with loyal customers and attract potential clients, to wit: It gives you the chance to smooth the rough edges off current online shopping, by giving users a way to see a product or service IN ACTION without examining it on the spot, which is one of the main challenges presented by this otherwise innovative and highly convenient business model. Moreover, it can enhance the usability of your website, app, or online shop (if used correctly and in a non-intrusive way), by including tutorials and how-to videos, as well as more dynamic promotional content.
Video marketing (in London ON) is not new, though. It has existed since the advent of TV commercials. However, the equipment required for producing a video advertisement back then was too onerous, and the process and methodology were too arduous. Businesses, furthermore, had to spend copious amounts of money for a minute of air time, a luxury not everyone could afford.
In this day and age, it’s infinitely easier and cheaper to produce video material, but, as a side effect, small businesses have FAR MORE COMPETITION TO DEAL WITH. This compels business owners and marketing leaders to be more exhaustive in studying the latest video design trends and devising a strategy to produce highly engaging content that can attract ideal customers, highlighting, with extreme precision, those features that add value to a product or service in contrast to the competition’s offerings. Conversely, the technical aspects of video-making are mostly taken for granted due to the streamlined and inexpensive production methods available currently.
You can reach the target audience in a very efficient way through video marketing campaigns. Below you’ll find some examples of good video marketing tactics and tips:
* Show the product or service IN ACTION. It’s very important that you showcase, in the most real and illustrative way possible, the benefits of the value proposition you’re offering and exhibit, in real time (if feasible) how it works. By doing this, you will boost the confidence of your target audience.
* Potential customers, at times, want to see the people behind a project. By introducing your staff, you let people know that the value proposition you’re advancing has humans working behind the scenes. This greatly enhances the customer-business relationship.
* You can include video tours or guides on your website. The “About Us” section can contain a video introducing the office facilities and day-to-day operations. Also, either the FAQ section or the blog associated with the main website can include video tutorials containing troubleshooting tips and other relevant information. It’s a nice touch that can also increase engagement with users.
* Testimonial videos are the oldest trick in the book, but they may work wonders for wary customers. These should only serve as an appendix to other audiovisual content aimed at marketing, and ought to be accompanied by verifiable reviews on sites like Trustpilot or similar, for optimal results. A good testimonial video is one where the customer looks like a real user and not a “shill” (a feat that’s admittedly hard to achieve).
* You can use the video as a means to ask the target audience for feedback using surveys or polls. This might prove to be a great opportunity to generate leads by subtly motivating users to subscribe to your newsletter. Thus, you receive personal data legally, which you may use to your advantage and for the advancement of your marketing goals.
* You may also use other calls to action at the end of your videos to boost traffic, brand awareness, and further demand.
* Stick to inbound marketing. Create videos with engaging content to grow your audience organically. Outbound marketing strategies (such as paid YouTube ads) could be helpful, but they need to work in tandem with inbound tactics to guarantee success in the long term.
* In the case of video ads, take advantage of the SEO and metadata tools provided by the ad service supplier (such as keywords and tags) to improve your visibility. This also pertains to non-paid content uploaded to social media platforms such as YouTube, Twitter, and Vimeo. Add hashtags and keywords to the title and description (if possible).