Videos are the best form of delivery for informational (or entertaining) content that millennials (and just about everyone) enjoy watching (consuming) at any given time. The visual content that video shows sticks in the minds of consumers longer than other forms of media. Human beings are visual creatures, and they (we) can remember more from a video than written content. It is the reason why videos and commercials are not about to go out of style anytime soon. An excellent video communicates and sends powerful messages to the conscious and subconscious parts of the mind. The words speak to the conscious part while the visuals communicate to the subconscious part.
It can be hard to choose an ideal video production company in Los Angeles because of the vast amount of options that make you spoilt for choice, however, understanding the variety of video content and what service you want may help you decide. Video production in Los Angeles is big business, but you still need to find a company that fits your needs perfectly. However, before indulging in the specifics of video production, let’s understand what video production is and what a production company does.
Most people think that a video production company only shoots the footage for a video for a client. That could not be farther from the truth. There are several activities that a video production company in Los Angeles performs for clients. Video production usually involves planning, setting up, shooting, and editing the footage. Each aspect has an essential role to play in ensuring that the output of a video is successful.
Plan: It entails choosing a location and the cast for the video, deciding on the content, setup, and a day to do the shoot. Planning is the core of video production (in LA), and it ensures that the client lays out their vision for the production company. Usually, the client has several sessions with the company to explain the goal(s) of the project and plan how to achieve it.
Setup: Setting up the stage/scene/props/actors for the production of a video for a company takes a lot of organization. You need to get everyone at their station – at the right time. It may also involve shipping equipment and product for the shoot(s). In the end, it takes time to prepare everything at the location of the shoot. Planning ahead and organization is key.
The Shoot: Shooting video footage takes a while since you have to try and capture the best moments. Everything doesn’t need to be perfect, but you need multiple clear frames to create a convincing video. It requires a lot of patience and focuses on shooting the same frame several times until you get it right. It may take some time to get enough content for a terrific video, but it will be worth the effort.
Video Editing: You cannot put raw footage in front of your consumers and expect great results. Video editing is a final polish to all your footage to produce a video in line with your goals and needs. A professional production company (in LA) will provide you with a powerful weapon in an attractive video that meets the intended goals. *You can request a few changes in the video content before approving the final content you will be using.
Every mobile phone and a majority of gadgets come with a camera, making it possible for amateurs to take and stitch together videos. However, there is a difference between amateur footage and professional footage. Videos that represent a brand or a company need to be of the highest quality possible. You cannot afford to take some simple footage and place it on your company website. Consumers will notice that you do not have high-quality videos, and it may lead to lower view counts for all your videos.
First of all, hiring a video production company ensures that all your video content is high-quality and full of substance. Secondarily, video production companies have qualified professionals for different types of videos. Therefore, you can use one production company for all your video needs, from advertising content to interviews. Thirdly, the experience that producers have can come in handy when you are looking for ideas for eye-catching footage. Here are a few more reasons why you need to hire a top-notch video production company in Los Angeles.
Professionalism: It can take a while to produce a simple video, and sometimes you may have a project that involves creating several videos. It is helpful to work with a professional team that works with a schedule and meets deadlines. Having a reliable video production company ensures that you have a pleasant experience whenever you need a video.
Equipment: Video production equipment is expensive. The cameras, lighting, and editing software involved in video production in LA costs a fortune. It is not sensible to buy all the equipment needed for this to produce a few videos. It is more reasonable to hire a company that has all the appropriate equipment. Also, you need someone who knows how to work all the technical stuff during production.
Studio: Some videos like interviews, testimonials, product tutorials, or explainer videos can be shot in a studio. It would be best to find a company that has a production studio for filming your videos. You can set up the studio as you see fit to create the ideal atmosphere for your video. A studio has excellent acoustics and is generally set up to ensure that the footage is of the highest quality. Plus, it reduces the work involved to move equipment to a different location for the shoot.
Companies can use so many kinds of videos to create awareness, for branding, for marketing, or to advertise products and services. You may need a 30-second social media ad or a 1-minute commercial video – or you may not know. Anyways, it is simpler to decide the ideal video for your business when you know what kind of content a video production company in Los Angeles can provide.
Besides, nowadays, companies have to produce a variety of videos to keep customers engaged in a brand or product. Do not worry, we can produce all types of videos. Just give us a call at your convenience – and we will get the ball rolling.
Commercials and advertising videos are the oldest type of sales generation videos (that create awareness and prompt the consumers watching them to buy a product or multiple products) that marketers have been using to market. You need a business video ad to run on YouTube or commercial to run on TV while people are watching their favorite programs (or channels) if you want to make a huge splash in your industry. The videos you use for commercials or YouTube ads need to be of the highest quality – since they run on national or global channels.
It is always an excellent idea to have professionals with experience in producing commercials and advertising videos on your team. There is a lot of potential for generating sales when you make a popular and memorable commercial or ad video – and launch it out to the world properly with proper targeting. Also, it takes a lot of time and planning to produce a short business (or brand or product/service) video that contains all the information that will attract customers.
Tutorial videos are extremely popular on YouTube channels. The purpose of a tutorial video is to teach a user how to use a specific product or service. Tutorials can be as simple as screencast videos, and most companies are taking the time to create some of their own. It is easier to give instructions on how to do something while performing the activity on a video. The clarity of a tutorial video lets the user see all the steps they need to follow.
It can be tough shooting an tutorial video on your own when you have several moving parts. For example, a mechanic needs a cameraperson because he needs both his hands free. Additionally, professionals can add subtitles to tutorial videos. They can also point to specific items on the video while you explain how everything works. Hiring a professional to shoot a tutorial video is a must because it would be irritating if customers couldn’t understand your explanations after putting in a lot of effort into them – but a good videographer helps you avoid this.
A brand video shows how a brand has improved the lives of people. It is a video to showcase a particular brand in a positive light to the customers or potential customers of the company. Brand videos create awareness and attract loyalty. For example, it can be a video showing donations to the needy due to contributions from sales. Brands that donate a certain amount from each sale can show beneficiaries of the money to increase trustworthiness and loyalty.
The videos need to be emotional and tell a story about the brand – without looking pitiful. Professionals can capture the raw emotions of workers while they produce a product or serve customers. Also, they can edit the branding videos so that the story flows seamlessly. Brand videos are sensitive tools for marketing and must be done by professionals to be effective and hit their mark at all costs.
Product videos showcase how a product fits into the daily activities of a consumer and how it can make the life of a user simpler. It is essential to have creative ideas on how to present a product in a video. Also, it must clearly show how using it is the best way to solve a consumers problem – and how the product is better than other products in the market. Shooting product videos can be straightforward or complicated, depending on the product. A complicated product shoot needs a production company on deck to make it possible to show off the product awesomely.
Creativity is the most crucial factor when creating a product video. You need people to remember your product whenever they are at the store or looking for your services.
*An outstanding video will give your target audience a good idea of when your product comes in handy.
Event videos showcase an event that has taken place or will take place in the future. It can be a company anniversary, music festival, the launch of a new product, or an expansion of the company. Recording momentous events in the lifespan of your company is essential. You can show the proceedings to stakeholders who couldn’t attend it or post it on your website for people to convince them to buy tickets to the event.
Event marketing videos require coverage from various angles by different videographers to cover the entire event area and event overall. It also requires a high level of competence when editing to ensure that no essential details are left out.
Music Video Production
Music video production is expensive in Los Angeles. A lot happens during the creation of a music video, including casting dancers, shooting the footage, and editing. Poor-quality music video production can prevent your song from reaching the top of charts and hinder your desired success. An excellent music video is entertaining and captivating to engage a fan for the entire duration of the video. It may only take a day or two to shoot a video for a song depending on the number of shoot locations.
Social Media Ads
Social media ads are one of the best visual advertisements nowadays. Social media ads are tricky because people rarely want to look at something serious on social media. Social media shows high engagement for videos that are funny and entertaining. Companies must advertise on social media to create product awareness online. You need professionals to help you plan an engaging video for social media.
The video should also be short because users do not watch long videos. With the advice of professionals, you can create a video that is eye-catching to users. It should be quick and informative to the desired end user. Conveying the right message in a fun way can get you a lot of social shares and make your ad more accessible to those who want/need what you are offering.
Client testimonials are pieces of social proof that show that your products work, and your customers can testify to that. Client testimonials are different from all the other videos that companies need. Testimonials need to look honest and believable. The camera has to capture the emotion that the user experiences when using your product or service.
Many average customers have never been in a studio to take a video that millions of people might watch. A production company usually has directors to help your clients tell their stories in front of the camera. They always make the clients comfortable enough to make a great video to prove that customers are happy (or satisfied) with what you have to offer. Every company needs testimonials because other potential customers will want to know other people’s experiences with your products or services.
Company interviews include interviews with founders, senior management, and other people within the company structure. These interviews tell the story of the company, how it was founded, the growth of the company, the changes, and what the future holds for the company. Company interviews give an insight to consumers about what goes on in the company. The history of a company or the process that a company uses for production can convince customers to buy.
Company interviews need to portray a professional image at all times. People expect the founder of a company to look authoritative and speak fluently. Production companies that do company interviews will assist you in creating an environment that oozes professionalism and awesomeness.
It is best to hire a video production company (in LA) whenever you are thinking of using awesome videos to advance your efforts. A high-quality video can be a fantastic marketing tool – and prompt others to share your products and offerings with friends. It also ensures that all the video content that is related to your company is high quality and long-lasting – and under one management roof. You can use the videos, especially the non-salesy and non-seasonal (promotional) ones, for years to come.
You should opt to hire a (single) video production company for all the projects that your company needs. Most top marketing and advertisement departments look for a video production company to assist them in propelling brands. The purpose of the search is to find a company that can handle many video projects that the company needs (even years down the line).
Various players (in various industries) need professional videos for their work, website or social media accounts. Here are some of the famous benefactors for video productions.
Companies need high-quality videos for advertising and branding. Videos are engaging, and they can lead to an increase in sales. Companies need commercials, branding videos and social media ads to tap into the online market. Companies also need tutorial videos to help customers understand the best way to use products.
Vloggers need high-quality videos for their followers and online channels. A video production company in Los Angeles can be handy for individuals who need a constant supply of videos. As a vlogger, you will enjoy having adequate lighting and quality editing for your sessions. You don’t need to buy all the expensive equipment you need to produce your videos. You can just go into the company’s studio and shoot a session conveniently. It is also cheaper to cover the production cost per video when beginning a vlogging career – it is better than setting up a studio.
Marketing and Advertising Agencies
Marketing and advertising agencies always have a vast library and bulk of video ads pending. Hiring a video production company ensures that an agency has a go-to company for videos. A production company has a variety of talent that can cater to the different types of videos an agency needs. It is also cost-effective since the companies can agree on a flat rate for payment purposes, as most video production companies offer a discounted rate when negotiating multiple video projects. Let’s talk if you are looking to be an agency partner.
The cost of producing a video depends on a few aspects of the work – like the duration, location of production, and content. Other elements include a permit (for some kinds of video production in Los Angeles) and non production related costs.
Time: The duration of a video plays a significant role in the amount of money you will pay. The cost of a video production project starts from $1000 for a 1-minute video clip to millions for a Super Bowl commercial or TV ad. The cost of producing a video (per minute) can vary from one video production company in Los Angeles to another.
Location: The location of a shoot will increase production cost because you will need to pay to move the Necessary shooting equipment and set up – and pay for the location itself. You can always opt to use the studio of the production company. Sometimes, the expenses of having a shoot in a distant location include the cost of accommodation for personnel – especially when it takes several days.
Content: The contents of the video will determine whether you need voice talent, a script, illustrations, subtitles, casting, etc. Straightforward videos for YouTube and social influencers are cheaper than videos for company branding. The kind of video you want will weigh in on the cost of production.
Filming Permit: Los Angeles has many spots where you need to apply for a filming permit. You can opt to use your house or property for the filming, however, you will need a license to film an advertisement outdoors in the city or public park.
What is the Average Cost?
The average cost of producing a video with all the frills available is roughly $1,000 per minute. It can go lower to $800 per minute if you need a shorter video or less complex setup. The fee includes HD cameras, a mic, sound setup, backdrop, lighting kit, several videographers, post-production graphics, and more. This kind of production is best for commercial use and companies.
Most of the time, you can get a breakdown for video production in Los Angeles. For small productions, you can opt for a shooter and a camera for a rate of around $250 per hour. You can try and negotiate a price depending on the duration of an event or a shoot. For example, you can try to negotiate the cost for 5 hours or 8 hours.
The cost of LA video production increases with the number of shooters you want and the quality of the equipment needed to get quality footage. The cost of editing can run from $50-100 per hour, depending on the complexity of the raw footage. Also, packages charge an additional fee for every extra hour spent producing your video. *Again video production in distant locations will require you to cover the cost of transport and accommodation – so don’t forget to keep that in mind when budgeting.
It can be tough choosing a Los Angeles video production company because of the vast number of companies available. There are a few steps that you can follow in making an informed decision. Here they are:
Budget: You need to determine the amount of money you intend to spend on your video production project. Companies usually approve a specific budget, which you should try to stay within as marketing manager (or business proprietor). Defining your budget will help you find a company with rates that you can afford.
Book an Appointment: Booking an appointment with potential companies will help you learn more about each individual production company. A physical visit to the location of their studios allows you to take a look at their facilities and experience their work firsthand. You can also determine whether their staff members are people you can get along with as you work together. Ensure you receive a quote for the work you want to be done after the appointment and visit.
Ask for Reviews and References: Reviews and references are crucial for getting a taste of the kind of work a company has done previously – for similar clients. Satisfied customers will give a glowing recommendation to the company in contention if they do amazing work. You can also always ask about the customer service the previous customer received to understand what to expect during production – on your own via email or phone.
You can also check out samples, demos, trailers, commercials and other published work.
You can contact us and book an appointment today to discuss your video needs. You can also ask for a quote doc for your video production project if you need a particular document for approval by company directors/executives. The quote will depend on the kind of video production you are looking to get. We will provide testimonials from clients and show you previous works as a reference too. Call us NOW.
Catapult Your Brand To New Heights With Effective Video Production + Marketing Strategy, and Watch Your Sales Skyrocket As Well.