The dos and don’ts of E-Commerce video production

In today’s fast-paced digital world, online shoppers have a wide range of options to choose from when it comes to purchasing products. This means that E-Commerce businesses need to find ways to differentiate themselves and stand out from their competitors. One way to achieve this is by incorporating videos into their marketing strategy. Video has become an essential component of E-Commerce marketing because it helps businesses showcase their products in a visually appealing and informative way, increasing the likelihood of a purchase.

However, it’s important to note that not all videos are created equal, and there are some dos and don’ts to keep in mind when creating E-Commerce videos. Here are some best practices to consider:

Dos:

1. Keep it short and sweet: Attention spans are short online, so it’s important to keep your videos concise and to the point. Ideally, your video should be no longer than 60 seconds.
2. Focus on benefits: Highlight the benefits of your product, rather than just its features. Consumers want to know what a product can do for them, so make sure you’re showing them.
3. Use high-quality visuals: Invest in high-quality visuals, such as product photography or animation, to showcase your products. This can help build trust with your audience and give them a better understanding of what they’re purchasing.
4. Include a clear call-to-action: Make sure your video includes a clear call-to-action, such as “shop now” or “learn more”. This helps guide the viewer towards making a purchase or taking another desired action.
5. Optimize for mobile: With the increasing use of mobile devices for online shopping, make sure your videos are optimized for mobile viewing. This includes ensuring the video is the correct size and format for mobile devices.

Don’ts:

1. Overcomplicate your videos: Keep your videos simple and easy to understand. Avoid using jargon or technical terms that may confuse your audience.
2. Use low-quality audio or visuals: Poor audio or visual quality can negatively impact the viewer’s perception of your brand. Invest in high-quality equipment or hire professionals to ensure your videos look and sound great.
3. Focus too much on the product: While it’s important to showcase your product, don’t make it the sole focus of your video. Consider incorporating storytelling elements or showing your product in use to make the video more engaging.
4. Use music without permission: Using copyrighted music without permission can lead to legal issues. Make sure you have the proper licensing or use royalty-free music.
5. Neglect to test your videos: Before publishing your videos, make sure to test them on different devices and platforms to ensure they’re functioning properly. This can help avoid technical issues that may impact the viewer’s experience.

In conclusion, E-Commerce videos have become a valuable tool for businesses looking to increase conversions and stand out from their competitors. By following these dos and don’ts, businesses can create high-quality videos that effectively showcase their products and drive sales.