Video production is a costly and time-consuming process. When it comes to video quality, the answer is a resounding no.
As per the stats, there was an increase of 7% in volume of videos created in 2018. This shows that companies are increasingly relying on videos to make their brand more relevant than ever before.
This means that companies need to invest in producing high-quality videos when they release them online or on social media channels. But what makes high-quality videos stand out?
Yes, you need quality….
The quality of a video matters. But do you really have to have a high-quality video to make an impact?
The answer is yes, but not all the time. There are multiple factors that go into making a video go viral. The first one being the quality of the video itself. However, there are other factors that contribute to whether your video will make an impact or not. They include marketing tactics, social media engagement, and personality – to name a few.
Quality to me is not quality to you..
Quality is a subjective term and its definition is continuously evolving. However, the quality of your video does matter in many ways. It can impact the bottom line of your business by giving it a competitive advantage, minimize production costs, and increase sales.
This is because video content is a vector for conversion – which leads to an increase in revenue per each video delivered to a target audience.
Quality matters, how?
Video quality is definitely a factor that you should consider when creating content. It’s important to look into the type of display device you’ll be going on, as well as the size of your audience.
Quality matters because it helps with engagement, meaning that people will stick around longer and watch the whole thing.
The quality of a video, and the type of video you make will have a huge effect on the amount of views your video will get. While this is true for any type of content, it is even more important in the age of YouTube and other platforms.
It’s been proven that videos with high quality can generate more views and therefore more revenue than videos with lower quality. For example, YouTube recommends 360-degree videos be at least 4K resolution to get a high success rate. This doesn’t mean that you need to spend thousands on each video but it does mean that you should be aware of what kind of content you are making and how it’s going to perform.
It’s not just about the quality – It’s also about the topic or niche you are in
Final thoughts
The quality of video matters a lot, especially in this digital era. With the increasing number of people watching videos online and the growing popularity of YouTube, you get to see a huge amount of content on the web.
However, the quality does not only determine how many views your video will receive. You also want to make sure that your content is influential and persuasive so that people are buying into what you’re saying.
In order to make sure that your videos are worth watching, you need to invest time and effort into creating them with high-quality standards.