Companies and individuals need to have quality (promo and/or marketing) videos for their events or product/service advertisements. Video production in Vancouver is a service that is currently in demand due to the effectiveness of videos for marketing purposes. More and more people are seeking professional video production whenever they need video content. With so many gadgets having a camera, you would think that demand for video production services would significantly reduce.
However, there is much more to production than pointing a camera towards something and taking an amateur video – businesses get this. They know they need awesome videos to stand out. Additionally, end users and your consumers do not want to waste their precious time watching amateur videos. Everyone wants to watch videos that have the level of clarity and professional production of TV shows (including those big budget docs) or movies. Therefore, people running businesses or in charge of marketing need to hire a video production company in Vancouver whenever they want (need) high-quality videos.
What is Video Production?
Video production (in Vancouver) includes several activities that lead to the final product (high-quality video content that you can readily deploy to hungry consumers). The process includes planning, setting up, shooting, and editing. The final product is something that engages a user and prompts them to watch the whole video. Most professional Vancouver videographers have the skill to capture raw emotion and present a product or service in a positive light. But, it takes time to create an exciting video, and the timeline differs depending on the video’s duration.
*Also, the cost of video production (in Vancouver) depends on duration, human resources required, and equipment (needed).
There are certain types of videos that require a high level of expertise (commercials, interviews, BTS) when compared to others (funny social media content, personal social media content, etc.). Some videos, like music videos, require the input of a director and a producer. Other types of videos, like event coverage, only require one or two videographers. Each type of video production has different requirements and may use a different approach.
Call us today for help with video production in Vancouver.
It may be tempting to do a DIY video shoot (and edit) using one of the many gadgets (mainly phones) that has a camera that you own, however, unless you are a professional videographer or experienced content creator, it will be hard to beat the quality work you get from professionals. A professional Vancouver production company most likely has years of experience producing quality videos – and qualified personnel for the job (creating your dream video). The company will also have insights on the latest trends in the industry and the things that seem to attract the consumer and target market you are looking to influence. Professional videos are a vital (and often much needed) investment for businesses.
You can easily tap into their expertise and experience.
Companies and big firms cannot afford to have amateur footage on their websites or commercial videos. It is imperative to have all video content done by a reputable production company (in Vancouver). Online users expect a certain level of quality when it comes to corporate videos. Poor-quality videos can lead users to fixate on – or worse – talk about the quality of the videos – and forget about the content (message, story or idea). Besides, companies that require a lot of video content regularly have an advantage. They can negotiate for favorable fees because they are a source of long-term work.
We love companies that are dedicated to putting out great video content – and focused on providing their audiences with the best videos – here at Latent Productions. If this sounds like you, give us a call and we will help you with your video production (in Vancouver).
There are several stages of video production (in Vancouver) that must be carried out before you get a piece that smashes expectations – and get the final product. All the stages are essential to ensure that the video meets your requirements and outdoes its purpose. Each stage also requires deep collaborations between involved parties. Overall, it takes the unrelenting efforts of both the client and the production company for the production to be successful.
There are four main stages of video production (in Vancouver), and the time each stage takes depends on the type of video content you want.
Stage 1: Planning
The planning stage is critical, as the client explains what they envision for their piece of video content during this stage. There may be some scripting for commercials and/or advertising/marketing focused videos, or it may just be a discussion about the essential elements a client (in this case you) wants. It may take only one meeting for a client to explain their vision – and for a good video production company (in Vancouver) to create a plan for the shoot, yet, complex videos may require several meetings between the client and the production company so that all the essential details are covered at the beginning of the project. At the planning stage, the production company (in Vancouver) can offer advice on things you can do to improve your video’s quality or effectiveness.
Step 2: Setting Up
It takes some time to organize and set up all the equipment, props, and other essentials. It may take a longer duration of time to set up when the shoot takes place in different locations. The Vancouver video production company you pick needs to create a schedule for the production of the video. The schedule will act as a guideline to ensure that every step has adequate time devoted to it.
There is a lot of organizing for actors, transport, equipment, workforce, and communicating with the client about the various production activities. Taking time to prep a set and preparing a production schedule ensures that the pros have all they need during the shoot. There won’t be any delays because someone forgot something or because an actor didn’t show up.
Step 3: The Shoot
Once the video’s ideas are set in stone and everything is ready, it is time for the video shoot. The shoot is straight forward and mostly involves filming the video. A shoot aims to get as much raw footage as possible to make the video. Vancouver videographers must capture high-quality footage – and as many suitable frames as possible. The actual video shoot can take anywhere from a few hours to one or two days. Professional Vancouver videographers won’t stop until they are sure that they have high-quality footage for your video or videos.
Step 4: Editing
The final step involves putting together the raw footage and making a sensible (or exciting) video. The editing of a video will depend on the final use – whom and what the video is for. Some videos will require captions, extra graphics, or animations. There may be some back and forth about the edited footage as the client (you) decides whether or not all the essential parts are included – and if they like the direction of the video.
The production company will send edited footage to the client for approval and input until the client is happy with the edit. *There may be several changes to the footage before the chosen Vancouver video production company submits the final copy (to you or your company).
There are many types of videos that a full-service video production company in Vancouver can provide for clients. Each type of video serves a specific purpose, and understanding the different types of videos (and their separate purposes) will help you in choosing the right video for your audience. It will also help you to understand what service specific video production in Vancouver includes.
Commercials (TV adverts or television advertisements) are an excellent way to create a buzz and boost awareness in the general public about a product or service. Commercials (video ads for TV) are the most popular types of videos that video production companies produce because companies worldwide use them to increase sales. Nowadays, you can reach the global community (in your industry) with commercials on global channels like YouTube (or sports channels/platforms). It is essential to ensure that your company’s commercials have met the standards that customers expect to see – before launching them. Most channels show high-quality series, movies, or documentaries. Even reality TV has high-quality video content. Commercials need to have the same or higher quality than the content that viewers watch on the TV channels they love to watch – to stand out or at the very least blend in.
Tutorial videos (for a product or service) are some of the things customers expect to find on a company website these days. Customers find it easy to follow instructions when watching a video than reading the instructions in a manual/book. Companies should have tutorials on their websites and social media platforms to help clients understand a particular product. Tutorials require captions and regular zooming in as you explain to your clients how to assemble or use a product. A professional video production company in Vancouver can assist you in making a seamless tutorial. You can request additional graphics during edits to make the tutorial (or tutorials) clear and straight forward to follow.
Branding is among the things that help companies get on the good (right) side of potential clients. Branding is an excellent way for companies to boost customer loyalty – and for you to convince new customers to buy your products. Consumers tend to buy from companies that they believe are trying to impact the community positively. You can have us produce a video showing your eco-friendly processes, donations to the less fortunate, your factory meeting new standards, or only showing your employees having fun at work- and push it out to the world. Professional video production can help your company capture all those raw emotions of joy, surprise, laughter, and gratitude – and beautifully export it to the world.
Events are always pleasant and worthy memories for companies and individuals to keep a video record. Companies can record product launches, store openings, receiving awards, and anniversary events. Celebrating milestones is a terrific way to mark achievements and the progress a company makes over a period of time.
Individuals can hire a production company for baby showers, birthdays, graduations, and other family events. Keeping the precious memories of family life in video format makes it easy for parents and kids to share them with future generations. High quality videos make it possible to watch the footage for years to come – and it (the video or footage) will be in good shape for future members of the family years down the line.
Music video production is popular in Vancouver – as it is all over the world. There is a lot that goes into music video production from hiring vixens to finding the ideal locations. Famous musicians can opt for a producer and director for their music video. The videos are short, and it takes talent to create something that will capture a viewer’s attention. A lot is at stake during the production of a music video. An exciting video can get millions of views worldwide, which in return increases the income of a musician. Hiring a video production company is an excellent choice for musicians who need multiple videos in any given year.
Social Media Ads
Social media ads are some of the best ads available to advertisers and companies today. When used properly, they can lead to a sales boom and bring in a lot of returns for the cost (ad spend) and money that a business spends. It can be tricky to make engaging social media ads since people use social media for entertainment. It takes talent to create social media ads that are entertaining – and informative at the same time. You can opt for animations for ads or graphics to increase the advert’s appeal. A production company can help you structure compelling ads for your social media platforms. Plus, professionals will be able to create content that can trend online.
Talk to one of our video production experts today.
Live Stream Videos
Live Stream Videos appeal to the general public because they show uncut footage of interviews, tutorials, and/or speeches. Viewers consider live stream videos to be the most authentic type of video content because they happen in real time. Streaming short live videos of about 30 seconds from a phone is possible, however, it can get a little tricky when one is trying to do a live stream for over 30 seconds. Usually, most live stream hosts encounter lighting and technical issues in the middle of streaming. A production company (in Vancouver) can provide an ideal space for live streams and a team to ensure everything goes well. It is a small sacrifice (and/or investment) to make to ensure that all your live stream sessions go off without a hitch.
Entertainment videos are becoming a lucrative source of followers, and entertainers can use the platforms they build for advertising purposes (personal or business). Entertainment videos are usually shorter than 2 minutes and get a lot of shares on social media platforms. Entertainers have come to realize that the quality of videos can affect their number of viewers across the board. It is crucial to have high-quality videos that are easy to share on different channels. Hiring a production company ensures that you have top-notch video content on all platforms. It can also reduce the overall production cost – if or when you use one company for the long-term production of videos.
Weddings are beautiful, and most couples like to have a video of the ceremony. A wedding video is something you will want to watch for a long time. You can share the memory with your grandchildren – if you want. A production company can help you capture all the beautiful activities of the day. You can request several videographers that will capture the event from different angles. You can also choose a package that will cover only the hours of the ceremony – and nothing else – or a full day package. *Note that video production packages are cheaper than paying per final edited video minutes most times.
Testimonials and Interviews
Testimonials from customers and interviews with company staff members/personnel can give potential clients insights into a company or product. They act as video reviews for new clients. A video production company in Vancouver can assist you in capturing all the convincing emotions of real people (customers or employees).
People look at facial expressions to determine whether someone is telling the truth or not. Testimonials and interviews need to show people’s emotions for a product, service, or company.
Call us today if you need any type of video, we will be able to accommodate you.
Four significant players need video production in Vancouver – serious and active companies, vloggers, individuals, and advertising agencies. Each one of these players needs a production company to ensure the continuity of their business. Videos are an essential element (marketing and advertising wise) for the four parties and they go to production companies for the best results.
A lot of companies need videos for commercial advertisements, social media ads, and tutorials for their customers. Videos have a high engagement level, and companies can even commission some for entertainment purposes. Companies need to have a video production company in Vancouver that creates videos whenever the need for them arises. Having a reputable company on the payroll (or rolodex) reduces the time it takes to commission a new video. It eliminates the vetting process, and the production company can simply get down to business with the company or business owner when needed.
Vloggers make a living by posting exciting videos on platforms like YouTube. Vloggers need to use a production company for quality purposes. It is economical for a vlogger, in the long run, to have a video production company in Vancouver work with them. Vloggers can post as regularly as once a day – and this can be a lot of content to single-handedly produce to satisfy audiences. The amount of video content that a vlogger or influencer will need to be successful will need a small crew to produce at a reasonable price. The overall cost (of video production) for beginners will be lower than hiring a permanent crew and buying the necessary equipment. You will also save on the space and equipment you need to set up a personal studio.
So, if you are an influencer or vlogger, call us today.
Marketing and Advertising Agencies
Marketing and advertising agencies can benefit from hiring a video production company. Most of the time, the best agencies have different video content types that they need done on behalf of clients. A video production company in Vancouver can provide videographers with different fields of specialization, all under one roof. That is essentially the reason why/how the different agencies can get different types of video content from just one company. Having a long-term contract with a reputable company for video production in Vancouver can eliminate the vetting process every time an agency needs a new video.
Agency partners can give us a call any time – we love partnering up with marketing or advertising agencies.
Individuals need high-quality videos, mini docs and mini films to capture memorable times in their lives. Having a reputable video production company come in ensures that you do not miss any precious moment of an event. It also pretty much guarantees that you will be gifted with a beautiful (full event re-cap) video that you can watch many (unlimited) times – for years to come.
Shorter Requisition Process: Companies can enjoy a shorter requisition process whenever they need new video content. It really helps to have a reputable production company (in Vancouver) on your payroll. You will always have a go-to company whenever there is a need for video production.
Access to a Studio: Most full-service video production companies tend to have several studios that clients can use. You can opt to use the production company’s studio for the shoot. It eliminates the extra costs you may incur whenever you do a shoot in a faraway location.
Access to Quality Equipment: Full-service production companies (in Vancouver) tend to have the latest equipment to ensure that clients enjoy the best quality. Things like HD cameras, microphones, and the latest technical equipment significantly impact the overall quality of videos. You can hire a production company (in Vancouver) to reduce the hassle of finding a crew with the latest equipment.
Professionalism: Full-service production companies (in Vancouver) are serious businesses that take projects from clients with a high seriousness level. You can expect to be treated with courtesy, and projects to be complete within a reasonable timeline. The company you choose will keep a schedule for the work and ensure that the final product is presented before the deadline. You can always rely on a production company (in Vancouver) like ours and expect the best results from these professionals.
The average cost of producing a video depends on many factors. Understanding the cost of producing videos can help you budget for a video you want to create. A basic video of around 1 minute of content that doesn’t require scripting can cost around $1,000. However, a 1-minute video that needs scripting, shots in many different locations, and other graphics can run up to $5,000+. The amount of energy that is put into the video production will determine the cost of the work and what you pay.
You can opt to go for a package (if your chosen Vancouver video production company offers packages) that includes pre-production preparation, shooting, and post-production work. The lowest price for a corporate package (for a corporate video) in Vancouver is around $5,000. The cost can vary depending on the time it takes to shoot the video, the length of the script, and the shoot location.
A full corporate or commercial type video can cost anywhere from $10,000-$50,000 – for a 5-minute video. The more work you need the company to do to make post-production faster, greater is the amount of money you will part with for the video. However, it is worth paying the price (whatever it may be) in exchange for high-quality video content that you will use to generate significantly more income than you will put into promoting it.
There are simple things that you can do to guarantee success when looking for production services (and service providers) for video production in Vancouver.
Request a Meeting: Having a meeting to discuss your video production needs allows you to learn about the company you want to hire. You can also ask for a quote for the project you want to hire the company to do. If you do this more than once with multiple Vancouver production companies, you can compare the quote (from the company) with others from the other companies that you are vetting.
Ask to See Previous Pieces of Work: Looking at a company’s previous work pieces will give you an idea of what you will get when you hire the company. It will also tell you whether their skills and style are compatible with your tastes.
Check out Online Reviews: Any reputable video production company in Vancouver will have positive online reviews. Most satisfied clients tend to say what they liked or disliked about the company. Look for companies that have a high Google and/or Clutch rating online.
We are a full-service production company with a team of professionals ready to serve you and meet your needs. You can get fantastic customer service, brilliant video production services, skilled technicians, post-production services, etc – under one roof. You will enjoy the benefits of a video production company in Vancouver when you hire us.
We can negotiate the price of your project depending on the content and services that you want. We are strict with deadlines, and you can rest easy knowing that you will receive the final cut before the deadline. In the end, we aim to ensure you receive the highest quality of work – to ensure you come back for more in the future. We look forward to hearing from you. So, go ahead and book your consultation today.
Catapult Your Brand To New Heights With Effective Video Production + Marketing Strategy, and Watch Your Sales Skyrocket As Well.