Animations, Animated Explainer Videos & Cool Demos – Made With ❤️ 

We Create Awesome Animated Video & Explainer Video Content For Brilliant Brands & Clients.

The biggest driving force with our animation video and explainer video operation is the burning desire of our creators to make beautiful and effective animated explainer videos that help business owners and operators explain their products (and services), educate their audiences – or achieve whatever they aim to achieve with a powerful explainer video or a series of amazing animated videos.

The Making Of Your Animation Explainer Video

Work with us, Latent Productions, a tried and tested demo or explainer video creation company.

Our animated explainer video creation team of experts knows how to use magnificent storytelling principles to effectively persuade audiences. We will help you explain your idea, product, or service, in such a manner that even a child can understand exactly what you do. If you do not want extreme simplification, we also know how to speak to your audience in a way that will click and turn on the light bulbs in their heads. We masterfully weave storytelling, effective communication, persuasion, art, music, and creativity together to give you a video that will pack a huge punch. Brace yourself, warn your audience, BE READY TO BE AMAZED.

Need An Awesome Explainer Video ASAP. Get In Touch Now.

The Art Of Visual & Animated Storytelling.

Tap into the sheer power and effectiveness of animations and animated videos for storytelling and persuasion. 

For decades now, billion-dollar animations studios and movie studios have been using the power of animations to tell stories that have stuck with us for much of our lives. These companies and television networks have masterfully used beautiful visuals and animations to take over our imagination and minds. Everyone, adults and children, love animations – because they are magical. It is now time for you to unlock this power and use it to captivate your audience and customer base.

Let Us Help You Drive More Sales, Spread Your Ideas To More People – And Grow Your Business OR Operation With An Awe-Inspiring Animated Video Today!

Our Animated Video Explainer – Animations – Creation Process

We work to make sure the entire creation process of your animated explainer video is easy for you (as our client you matter most to us) – and everything is straightforward. Some animations and animated video explainer video creation companies do not walk you through their process, instead, they usually just go about it and deliver a final product or explainer video at some predetermined date. We are a different type of explainer video creation company. Although the inner workings of a top explainer video production company – and the entire process of creating an animated video, video animations or explainer video is extremely complex – and requires an immense amount of creativity from writers, producers, artists and other creatives, we make it look simple by bringing you along with us on the journey. The journey is fun. The magic is in YOU and the process we use to unearth a compelling story about your company. This magical process is often the best part – and we always want to make sure we capture the magic of your business and company. Although we do all the behind the scenes work, we are ultimately trying to capture the magic of your business and we do an effective job because our process allows us to do just that.

Initial Consultation + Brainstorming

This part of our process involves meeting with you virtually over an app or software product that you are comfortable with and discussing what it is that you want – and exactly what you want to achieve with your video or videos. We will then dig deeper to open up your creative engine and extract valuable ideas we can use in other phases of the production of the animated explainer video – or videos you need. It is that simple.

Video Strategy Development

From all of the information we gather from you during the initial consultation and brainstorming session, we will create an amazing video strategy that focuses on the story we want to tell and the message we want to convey – with your explainer video (animated video). Here is where we do research into your target audience, look at their purchasing patterns and needs – and focus on (key in on) the psyche of the people you want to influence (sales psychology at its finest).

Production, Revision & Final Delivery

Finally, we have made it to the fun and magical part of the process. In this phase, we will take everything from the previous phases and use it to produce an explainer video (animated video) that will wow anyone – and everyone. Even your competitors will be amazed and charmed by the video we create for you if you energetically and willingly follow us through our process. Whilst we aim for perfection the first time around, this is not always the case – so we will make revisions until you are happy with your video. And, then we will deliver the final product for you to launch to the world.

People Are Buying Your Magic, Not Your Product/Service…. Let’s Create Some For You.

Different Kinds of Animated Videos We Make.

Animated videos can be used for unlimited purposes – you are only limited by your imagination and we are only limited by the ideas you give us. These amazing animated videos can also be used across all industries to effectively convey messages. Check out some common types of animated videos – and get the wheels turning.

Simple Explainer Video
Startup (Pitch) Video
How-To Video
Training Video(s)
Corporate Video
Branding Video
Demo Video
Social Media
Non-Profit Explainer Video
Commercials or Advertising
Marketing OR Presentation Video
Creative or Personal

Do you have ideas for a cool animated explainer video (app explainer video) or animated video in mind? Tell us and we will tell you what we can do.

Knowledge Center + FAQ’s About (Animated) Explainer Videos

We live during a complex time where the attention spans of our target audiences are short and consumer expectations are ridiculously high. Your brand messaging must be clear and captivating to make a splash. Animated explainer videos can help to pass your message across concisely, precisely, and interestingly.

At Latent Productions, we specialize in the production of explainer videos, (animated) product videos, and (animated) service explainers. We can help you introduce your brand with the biggest bang possible – with your budget. More importantly, we can help you make the most compelling and lasting impression with your explainer video – call us today.

What is an explainer video?

In the simplest of terms, an explainer video is a short marketing clip that illustrates the features and usability of your product or service by addressing the direct problem your solution addresses.

What sets explainer videos apart?

Other than the format and technique, the following characteristics differentiate (our) explainer videos from regular videos. These are the features and characteristics that make the cash register (or your phone) ring when you leverage the messaging powers of an explainer video:

Brevity and clarity: Like commercials on TV, explainer videos are brief and concise. The average and standard length for an explainer video is 3 minutes. Marketers and creatives that leverage them keep them short and sweet. They cut through the noise (in the industry) and deliver the message (your message) in an easily digestible and captivating manner.

Focused on a solution: When you click on an explainer video, one thing stands out from the first few seconds – someone is trying to address a problem. Brands use explainer videos to bring to light a common problem that consumers face, and then a solution, their product.

Superior production quality: Everything has to be perfected from animation to picture quality, to sound and messaging. This is the canonical truth of all explainer videos. It is what leads to the inspirational, attention-grabbing, and conversion capabilities of this type of content.

Animated video explainer makers and creation companies go above and beyond to keep challenging the status quo when it comes to explainer video production so explainer videos just keep getting better.

A natural and in-built call to action: After watching your presentation and explainer video, what should a person (or active consumer) do? This is where you (the business owner or marketer) must tell consumers what to do. Amazingly, all explainer videos do this because all of them have a CTA at the end of them. Honestly, a natural call to action is built into the ending of every explainer video. Think about it, after exposing a problem and solving it, what is the next natural progression? You invite them to engage your solution.

What you can use an explainer video for?

An explainer video unlocks endless possibilities. You can use a single explainer video for Omni-channel Marketing. It can live on your home page or landing page, on your social media pages, or at your office/retail store as content for digital signage.

The functions and utilities of an explainer video vary. Some brands leverage the video content pieces to attract new customers, while others use them to introduce new products or gather up powerful mass support for worthy causes.

In all applications, explainer videos excel in winning people and have unmatched persuasiveness prowess. They get people in touch with their emotions.

The amount of pure uses for explainer videos are probably (to us it is seemingly) endless because a great explainer video can be used to do anything (and can do anything) – but, here are a few that we drummed up.

Here are a few things you can use an explainer video for:

For website conversions (to improve conversions)

The most popular way that we see SAAS companies, plugins, web apps, startups, brands and businesses use explainer videos online is to improve landing page conversions (sign ups, sales, subscriptions, calls, etc.) and increase sales/revenue overall. People will not buy from you or buy your product if they do not understand what your product is (and the issues it solves) and/or what you do (and why you are better than your competitors). An explainer video will let you do all of this and more very easily and in a way that makes consumers feel great.

To sell more products and services with ads

Explainer videos are the perfect YouTube, Facebook and social media ads. Listen, ads nowadays are very bland and unimaginative – so, consumers stopped paying attention to them. Animated explainer videos however, although generally straightforward in format, do an excellent job of grabbing the attention of potential customers on social media and other video centric internet platforms because they offer more than regular ads (solutions to consumers’ problems). Animated explainer videos are quite different from all other types of ad creatives – and they perform very well because of this.

Sales or investment pitch

Sales pitches are live or die situations. They are nerve-wracking, and entrepreneurs end up with sweaty palms because of the pressure of perfection associated with the presentation.

An explainer video will make your next pitch (investment or sales) easy.

You can have an explainer video ready on your phone for your next live elevator pitch. You can even have it loaded on the presentation screen in the boardroom for investors (or buyers) – the next time you have to get someone on board or go out and sell your product (brand). You can sell anyone with a great explainer video.

Quick presentation at a trade show

At trade shows, there is often competition (and competitors) everywhere. These conventions are super busy, and customers and investors are spoilt for choice. They are also short on time as there is much for them to explore.

For that next exhibition you choose to attend, bring your ”A” game by using an explainer video to grab (entrance) these busy customers and investors. It will help you effectively communicate the problem and explain your secret sauce.

An explainer video keeps things simple and concise and saves you from the brain freeze that results from presentation anxiety (or having to go through your presentation over and over again). You can have the video running on a loop on your presentation screen.

For this type of use, it would be best to have captions. Exhibition rooms tend to be noisy. Having captions will guarantee that everyone gets the message despite the noise.

Some other awesome animated or cartoon explainer video uses include:

  • In-store commercial or other promotion
  • Email marketing campaign
  • Improving retail point-of-conversion sales
  • Digital signage
  • Hiring and human resource acquisition message (or job explainer)
  • Transform website pages and social media feed

At the end of the day, it does not matter what you are using an explainer video for, it can help you achieve even more than you can currently conceive. Call us today to tap into the power of explainer videos and animations.

Why an animated explainer video is always a good option – and the benefits of remote animated explainer video production over traditional video production.

Low-cost option

Animated explainer videos are cheaper to produce than other types and forms of traditional video content – ceteris paribus. There are no camera crews or heavy production gear. And, there is no shooting on location. Motion graphics and animations save the day – and save your budget.

Superior quality

Animated explainer videos are effective because of their innate clarity. This type of video content is not cluttered. It grabs attention and helps viewers to understand and remember most of what they see clearly because it is logic and sequence based.


Traditional commercials can be exciting and captivating. But one hour after they are viewed, not many people may (will) remember them or their contents clearly because information is not normally presented clearly. Animated explainer videos have a better retention rate because things are explained, and solutions illustrated lucidly.


On TV and online, traditional video content and ad pieces have a lackluster returns per dollar of advertising because they often get off course. They get into unimportant details. An explainer video focuses on describing two things, the problem and how your product is the solution. You can make a sale in record time with one because everything is laid out in a perfect chronological manner.

Builds trust

With an explainer video, you get to connect with your audiences on a deeper level. When you identify a critical consumer problem and offer a solution to it, your brand stands out as reliable, credible and in tune with the needs of customers. This will build brand loyalty.


Animated explainer videos are more believable than traditional videos because they have to be – to be taken seriously. No one is going to believe animations if the messaging behind them are sensational and unrealistic. This is why good ones stick to the basics and clear communication – and are thus – more believable.


Animated video production offers a chance to breathe life into your product and show its benefits (in real life) – in a magical and out-of-worldly way. This can increase conversions and sales greatly – sometimes to heights not previously thought possible.


You will often get your ready to deploy animated explainer video delivered fast. Top animated explainer video production companies are quite quick at delivering explainer videos. We can crush these projects quickly because animated explainer videos often require the use of your existing branding and content assets – in a cool (new) way. You also don’t need to chase down actors or find a suitable location. Thus, production time is slashed in half.

Unlimited creativity

If you introduce magical unicorns in a live-action marketing video, you risk losing credibility. However, creativity and engaging the imagination of consumers is acceptable in animated explainer videos. You can transport people to the moon and back if you wish. It does not really matter what you want to try and do (in your animated explainer video) – we can make it happen is a cool way.

Cartoon character explainer videos

This kind of animation video unbinds you from the confines of the real world. When you are selling software or drumming up investor support for your products/services/apps/features/protocols, cartoon animated explainer videos never disappoint. They help to market the intangible.

It is easier to get creative (and have some lighthearted fun) with an animated explainer video. You can showcase various features, even for a product or service that is still in the concept stage. Furthermore, you can quickly edit (if need be) and update your presentation (and “pitch”) in the future without having to start from scratch – all you have to do is shoot us a quick message.

Whiteboard explainer videos

Whiteboard videos were the first type of explainer videos that brought explainer videos in general into the marketing limelight.

In a whiteboard explainer video, images are drawn on and erased on a whiteboard as the story of your presentation (and your message) unfolds. The sequence of images is accompanied by narration – and sometimes energetic music.

You can (and should) use whiteboard videos to break down complex concepts and product features because engagement levels are high with this type of explainer video. Find out more about whiteboard explainer videos here.

Motion graphics

In simple terms, motion graphics are graphic design in motion. It is dancing texts and spinning images or logos. It is moving shapes, colors, and everything in between that helps you tell a compelling brand, product, or service story.

If utilized with the help of expert designers and explainer video creators, motion graphics can set you apart from the competition. It is a visual flair that can get audiences excited and receptive to your offerings.

Just like other types of animated explainer videos, motion graphics will save you time. You can afford to be economical with words and other items (without the need for real-life inclusions of sometimes expensive gadgets or things you don’t have access to) – and still get people to understand your ideas and offerings.

  1. Other types of animated explainer videos are:
  • Mixed format explainer videos (live action mixed with animations and/or VFX)
  • 3D animation explainer videos
  • 2.5D animation explainer videos

Why you should get an explainer video for your service or product ASAP

For consistent messaging in the future

It can be hard to get or book the same actors every time you want to create a commercial. The costs can also be incredibly high – a popular brand ambassador is (can be) costly. With an explainer video, you can create one character for consistent use as your brand persona – and you will never have to book it in the future for future commercials or projects. Brand mascot co-stars and other consistent animated brand assets can also be created.

To help people understand your product.

When launching, marketing or promoting a new product, messaging must be clear to help consumers understand its features and applications. An animated explainer video can get very valuable potential consumers of the product up to speed in the shortest time possible – seconds or mere minutes.

To create genuine and organic interest in your product or service

Traditional videos can be (are often) boring. Animated explainer videos are upbeat and exciting. This type of content can help you capture and retain customer attention – and funnel it wherever you want.

Reusable across platforms

You can use the same animated explainer video on your website, social media, and offline on (in-store) TV displays and digital signage. The versatility of the video type across all top video consumption platforms and internet platforms can empower you to leverage omni-channel marketing for increased revenue generation.

Can increase engagement levels for published content on target platform (or platforms)

Animated explainer videos make it possible to share a story in a manner that anyone can follow. Everything is built into the essence of the video itself – the explanation of your product, how it came about, the problem it solves and how it solves that product. There is a great and perfectly paced flow; and there are compelling and descriptive visuals – and a clear call to action. An explainer video is what you need for effective brand messaging.

How much animated explainer videos usually cost (or how much an explainer video will cost you or your brand out of pocket) and all other numbers involved in animated explainer video production

The overall cost of production or price of an animated video depends on wide-ranging factors. These include the type of production agency, the type of video, and the level of sophistication required in production – that you want or need.

On average, the lowest price you can expect to pay for an animated explainer video of decent quality is $600. The highest quote you will get is probably closer to $80,000 on the lower end of the spectrum (and maybe just a bit north of $80,000 on the higher end).

Our advice is, when you request an animated video, be sure to get a comprehensive breakdown of costs. The production agency you choose should supply you with all the pricing details before they begin work so you know what you are paying for – and what to expect in return.

Go ahead and request a custom quote from us for your animated explainer video project today.

We are the best. But, really, here are some reasons why you should work with us.

Plenty of videos completed

We intimately understand the nuances of animated explainer video production. We have done plenty of videos for our clients, and they have all led to impactful marketing (on and offline).

Endless styles

There are so many cookie-cutter approaches in the marketing world. We can create something new for you. Our creative peoples are all experienced persons in their fields. From 3D animation to motion graphics and multi-format approaches, we will help you stand out.

Neuromarketing and strategy backed explainer video production

The technical bit is a small part of the process of explainer video production. The majority of our time goes into scripting and deciding on elements that can send your message straight to the subconscious minds of your audiences.

Clear and honest work + pricing

Our services are transparent with fixed pricing and clear timelines. Furthermore, we are flexible enough to make any (reasonable) amendments to design and format that may be needed to suit your needs.

We make your goals our own

We are in business because of clients like you. Our business is growing your revenue and profitability with the power of video marketing or advertising. We work our fingers to the bone to do this.

Call us now – an animated explainer video by us can (and most likely will) help you explode your business operation.