If you’re reading this, chances are you understand the video’s value and are ready to take your content strategy to the next level. But before you start creating or commissioning videos, it’s crucial to understand how to optimize them for the best results.
This blog post will share best practices for optimizing your videos with appropriate titles, descriptions, and tags.
An Appropriate Title
Your title should be reflective of the contents of your video. It should be short, attention-grabbing, and keyword-rich. A good rule of thumb is to keep your title under 60 characters so it doesn’t get cut off in search results.
If you include a keyword or phrase in your title, make sure it’s one that people are searching for. You can use a tool like Google AdWords Keyword Planner to research relevant keywords.
Additionally, your title should be reflective of the tone of your video. If you’re creating a serious, informative video, your title shouldn’t be too jokey or irreverent. Likewise, your title shouldn’t be too serious or dull if you’re creating a lighthearted, fun video.
A Descriptive & Keyword Rich Description
Your video description should provide more detail about what viewers can expect to see in your video. This is also where you’ll want to include keywords and phrases for which you want to rank in search results.
A good rule of thumb is to keep your description under 200 characters. It is also important to note that your first few sentences are the most important, as they will be truncated in some search results.
In addition to including relevant keywords, your description should also entice viewers to watch your video. Include a call to action that encourages viewers to take the next step, whether it’s subscribing to your channel, visiting your website, or sharing the video with friends.
Relevant & Searchable Tags
Tags are another way to ensure that your videos appear in relevant search results. When choosing tags for your video, consider the keywords and phrases you want to rank for. You can also use Google AdWords Keyword Planner to research relevant keywords and phrases.
In addition to tagging your videos with relevant keywords, you can also tag them with other important information, such as the location of the video, the names of any featured people or products, and the date the video was published.
By following these best practices for optimization, you can ensure that your videos are set up for success from the start. Optimization may seem tedious, but considering your video content’s potential reach and ROI is well worth the effort.
Still having a hard time, contact our production company in Toronto. We can help you out every step of the way. From writing a script, and headshot photography to distribution, we will help you make the best video for your business.