We’ve all been there. You’re scrolling through your Facebook feed and seeing a video from a friend or family member. You think, “I’ll just watch for a few seconds.” But before you know it, you’ve watched the whole thing. The video was engaging and kept your attention from start to finish. So, how can you create videos like that? Here are a few simple tips.
Use Natural Lighting
Whenever possible, try to use natural light. This could mean filming near a window or even outside. Natural light will give your video a softer, more natural look. And it’s free! In addition, natural light can help reduce any shadows that might otherwise be cast on your subject’s face.
Avoid harsh, direct sunlight, which can create glare and make it difficult to see your subject correctly. Instead, look for a spot that is well-lit but not too bright.
Keep It Short and Sweet
Most people have short attention spans, so keeping your videos short and sweet is essential. Aim for no more than 2 minutes, if possible. If your video is longer, consider breaking it into shorter segments and releasing them as a series.
Your viewers want to see the real you, so be personable in your videos. Talk to them as if you were having a conversation with a friend. Share your personality and let them get to know you. This will help build trust and engage viewers on a personal level.
Get Close to Your Subject
When you’re filming, try to get close to your subject. This will help fill the frame and make it feel more intimate. In addition, getting close will reduce any background noise that might otherwise be distracting.
Instead of just standing in one spot and filming, try moving around. This will add interest to your video and help keep viewers engaged. If you’re unsure where to start, try filming your subject from different angles or walking around them as you film.
Add Some B-Roll
In addition to the footage of your subject, consider adding some b-roll. B-roll is additional footage that can be used to support the main content of your video. For example, if you’re filming a cooking tutorial, you might include a b-roll of measured or chopped ingredients.
B-roll can also add visual interest and variety to your video. So, if you’re unsure what to do with your hands while filming, try adding some b-roll!
Edit Your Video
Once you’ve filmed all of your footage, it’s time to edit your video. This is where you’ll decide what to include and how to put everything together. When editing, try to keep your videos short and sweet. Viewers have short attention spans, so aim for 2-3 minutes long videos.
If you’re unsure where to start, several online tutorials can walk you through the basics of video editing. Once you’ve edited your video, it’s time to share it with the world!
If you want people to do something after watching your video (subscribe to your channel, click through to your website, etc.), include a call-to-action at the end of your video. A simple “Subscribe to my channel” or “Follow me on social media” will suffice. Just make sure the call-to-action is clear and concise, so viewers know what they need to do next.
Creating engaging videos doesn’t have to be complicated or time-consuming. Just follow these simple tips, and you’ll be on your way to making videos that will keep people coming back for more.
If you are having difficulty thinking of ideas for your videos, our video production company in Toronto can help! We specialize in creating engaging, high-quality headshot photography and videos that will help promote your brand and grow your business.