When it comes to creating videos, there are a lot of factors to consider. What type of video do you want to make? Who is your target audience? What message do you want to communicate? And, perhaps most importantly, what topic should your video be about?
Choosing the right topic for your video can be tricky. You want to choose something relevant to your brand that will resonate with your target audience. But you also want to select a unique and interesting topic to capture attention. So how do you strike that balance? Here are a few tips:
Consider Your Brand
When selecting a topic for your video, it’s essential to consider your brand. What values does your brand represent? What message do you want to communicate with your video? Keep these things in mind as you brainstorm ideas for your video. Your brand should be at the forefront of everything you do, and choosing a topic for your video is no exception.
Know Your Audience
Who will be watching your video? This is an important question to answer before settling on a topic. After all, you want to choose something that will resonate with your target audience. Consider their age, gender, interests, and pain points. What kind of information are they looking for?
Answering these questions will help you understand your target audience’s relevant and exciting topic.
Do Some Research
Once you have a general idea of the direction you want to go with your video, it’s time to do some research. Look at what other brands in your industry are doing and see if there’s anything you can learn from them. See what topics are trending on social media and see if there’s anything you can add to the conversation.
The more research you do, the better equipped you’ll be to choose a topic for your video.
Think Outside the Box
It’s essential to choose a unique topic and not already overdone. There are only so many “how-to” videos or product overviews that people can watch before they tune out.
So think outside the box when brainstorming ideas for your video. Can you take a unique angle on a familiar topic? Can you tell a personal story that ties into your brand? Be creative and think outside the box to capture attention and stand out from the crowd.
Choosing the right topic for your next video doesn’t have to be complicated. Just keep your brand in mind, know your audience, and think outside the box, and you’ll be sure to find a relevant and interesting topic.
Are you having difficulty coming up with ideas for your next video? Our video production company in Toronto can help. Our services include video strategy, scripting, storyboarding, headshot photography, and more. Contact us today to learn more about how we can help you create a video that achieves your marketing goals.