You know you need to make videos, but you’re unsure where to start or what will make your videos stand out and succeed. Creating compelling videos that convert can seem daunting, but it doesn’t have to be! Follow these tips, and you’ll be on your way to making engaging, informative videos that will help grow your business.
Purposeful Storytelling
Your video should tell a story that speaks to your target audience and aligns with your brand identity. What are you trying to achieve with this video? Are you trying to increase brand awareness? Drive traffic to your website? Increase online sales? Once you know the purpose of your video, you can structure your story around that goal.
Ensure your story is interesting, relatable, and has a clear beginning, middle, and end. A great way to do this is by using the Hero’s Journey storytelling model – this ensures that your story has all the necessary elements to captivate your audience and leave them wanting more.
High-Quality Production Value
Your video quality should match the level of professionalism of your brand. Customers will expect a certain production quality from your videos if you’re a high-end luxury brand. Likewise, customers will understand if your videos aren’t Hollywood-level productions if you’re a smaller business or startup.
Either way, ensure your video is well-lit and free of background noise or distractions. This will help ensure that viewers can see and hear everything clearly, resulting in a higher level of engagement.
Make It Short & Sweet
The average attention span is shorter than ever before, so making sure your videos are concise and to the point is essential. Even if you have great information to share, try editing it so that your video is no longer than 2-3 minutes. You can always add additional videos later on – for now, focus on making short, impactful videos that leave viewers wanting more.
Use solid visuals and graphics throughout your video to help break up the text and keep viewers engaged. Consider incorporating bold typography or on-screen text to highlight key points or takeaways from your video so viewers can easily remember them later.
Including a call-to-action (CTA) towards the end of your video is also crucial for viewers to know what action you want them to take next. Whether subscribing to your email list, visiting your website, or following you on social media – make sure your CTA is clear and easy for viewers to follow through with.
Conclusion
Creating compelling videos doesn’t have to be complicated – keep these things in mind, and you’ll be well on your way! Remember to focus on purposeful storytelling, high production value, and conciseness – if you do those things, you’re guaranteed to make videos that will help grow your business by converting viewers into customers.
Are you having a hard time getting started? Our production house in Toronto can help – we specialize in video production and would be more than happy to assist you in creating a high-quality, impactful video for your business. We can also create magnificent headshots and other services for business professionals.