With the world being forced to adjust to the new “virtual” norm in the wake of the COVID-19 pandemic, commercial real estate has had to make some major changes as well. Virtual tours are becoming increasingly popular as a means of marketing and showcasing properties in a safe and efficient manner. While there are still some challenges to overcome, such as the technical difficulties associated with virtual tours, it is clear that this technology is vital to the success of the commercial real estate sector in 2023.
## Challenges of Virtual Tours
One of the primary challenges of using virtual tours in commercial real estate is the technical complexity of setting them up. Many companies are not equipped to handle the large amounts of data that are required to create virtual tours. This can be a major hurdle for many investors who want to get a sense of the property before deciding to purchase it. Additionally, the cost of creating a virtual tour can be high, as it requires specialized hardware and software.
Another challenge is that virtual tours are not always able to capture the same level of detail as a physical property tour. While the technology is improving rapidly, it is still not quite as good as a physical tour at showing the actual layout of the property and all its features. Additionally, virtual tours can be difficult to navigate and comprehend, which can be off-putting to potential buyers.
## Benefits of Virtual Tours
One of the primary benefits of using virtual tours in commercial real estate is that it is much safer than a physical property tour. This is especially true in the current pandemic, where physical tours can be dangerous for everyone involved. Additionally, virtual tours are much more cost effective than physical tours, as they do not require extensive travel or other costs associated with a physical tour.
Virtual tours also have the potential to be much more engaging than physical tours, as they can include interactive elements such as 3D renderings or 360 degree views. They can also be much more comprehensive than physical tours, as they can include images, videos, and other media that can give potential buyers a much more detailed look at the property. Additionally, virtual tours can be organized and optimized to maximize the effectiveness of the viewing process.
It is clear that virtual tours are becoming increasingly important in the sale of commercial real estate.