Real Estate Photography Toronto

Real estate photography (especially in a hard market like Toronto) is the cornerstone of real estate marketing at any level. Photos sell properties (houses and apartments) the best. Data, user behaviours and pure logic all show that photos are more persuasive than words. And, since photography is the medium (and tool) used to capture said photos, you need to hire the best.

People want and need amazing pictures of any property you are leasing or selling. No doubt about it. You can not avoid putting up pictures of rooms, features, and properties. You will either find it extremely difficult to sell your listings – or impossible – without great photos and real estate photography work that is beautiful (and that tells a story). So, in essence, real estate photography is necessary to facilitate the sale of a property.

Great real estate photography is not easy to do – or facilitate. It involves many moving parts, items, and checklists. With the photos you capture with real estate photography (at any level), you want to be able to convince anyone looking at the photos to purchase what you are selling (or offering). The offering could be a house, an apartment, or a commercial property, it does not really matter. The purpose is the same and that is why certain principles apply. With real estate photography you want to show off amazing pieces, features, and sections of a property – and blend everything together to seamlessly tell a story. This is not easy – so, you have to follow certain core principles. These core principles of real estate photography are as follows:

1) With every photo, you want to capture the essence of the property in its entirety. You want to create a general vibe, sell a lifestyle (especially if it is an expensive or luxury property or listing), and showcase the unique qualities of the property (and what makes the property special).

2) This next principle is intertwined with the primary principle of effective real estate photography. They work hand in hand. This is because the first principle is highlighted in the way you capture any room (and every room) you want to show off. Be it a kitchen, living room, dining room, guest room, or any room in the house or property. You have to make sure you capture photos that make the room you are capturing look large and spacious – while also selling its uniqueness. Capturing the best and most unique photos that capture the entirety of a room or section helps you create a vibe and sell a lifestyle.

3) The third and final principle is simple. You have to prepare each room to look its best for photos. This requires staging and pre photography work. This will ensure that the room’s features and essence are highlighted and maximized for marketing efficacy. You have to ensure the property is thoroughly cleaned and decluttered. And, you have to make sure the pieces in a room (bed, sofa, TV, chairs, etc.) are arranged in a manner that makes sense and in a way that makes the room look as spacious and beautiful as it can possibly look (be).

It is hard to do justice to all of these things, that is why we recommend and advise you to not try and take on the task of taking photos of your property (or listings) yourself. We recommend you use the services of a top real estate photographer to capture professional photos of your property or properties. A top real estate photographer in Toronto (or Mississauga or Brampton) will be able to help you stage and prep your property for beautiful photos, create a vibe and sell a lifestyle, and take beautiful photos.

Second to real estate photography is real estate videography. It does not matter where in or around Toronto (Mississauga or Brampton) your property or listing is, at the bare minimum, you need photos – but, if you want to succeed at an astronomical level, you need a video tour. Extremely high-level real estate videography work will take your marketing efforts (listings) to the next level – and it (beautiful real estate videography) will allow you to effortlessly sell any property. We provide real estate videography services that are second to none – and that will help you create an offer frenzy for your listings (or property). Videos of properties are extremely popular on real estate websites of all kinds (agent websites or massive aggregators) and platforms like YouTube – because when done right, they are extremely engaging and sell a desirable lifestyle. Very much like real estate photography, great real estate videography captures amazing footage of different rooms, sections, and features of a property – and blends them together into one cohesive, comprehensive, and persuasive piece (or different pieces that fit together in one cohesive unit) – that will sell the property (by showing it in the best light possible).

Real estate videography is the secret sauce that can transform your operation and turn you into a top (one percent or world-class) realtor in Toronto (or Mississauga or Brampton).

Marketing is at the core of real estate sales. And, as was previously mentioned, photos and videos are the most important marketing tools for real estate because seeing is believing – and there is no better way to help people see and feel homes through the internet (and social media) than providing professional (clear and edited) videos (through awesome videography work) and beautiful photos (through awesome photography work). If you are a serious real estate agent in Toronto, Mississauga, or Brampton, you need a great videographer (and/or photographer) by your side.

We’ll take care of any residential shoot for properties around Toronto. Our team has extensive experience shooting or filming any property, from apartments and condos to single-family homes and estates.

COMMERCIAL REAL ESTATE PHOTOGRAPHY SERVICES IN TORONTO

Our team can assist with professional commercial property photography in Toronto. We have a portfolio of tons of satisfied clients, from guest houses to commercial buildings and office parks.

APARTMENT INTERIOR PHOTOGRAPHY IN TORONTO

Latent Productions provides you with a professional photography experience for your apartment. We’ll create visually stunning photos and video tours of your apartment that accentuate its best features.

We take photos that grab the attention of prospects, getting more eyeballs on your listings. Photos are the number-one attraction for people viewing your listing. That’s the primary reason why you need to invest in the professional showcasing of your property.

ZILLOW 360º TOURS IN TORONTO

Zillow is one of the largest online venues for real estate listings. Whether you’re a property owner or a real estate agent, we can work with you to create amazing 360º walkthrough tours of residential and commercial properties.

Our specialized 360º camera equipment captures every aspect of your property. Give your prospects a walkaround virtual tour of your home or building and make them feel like they’re walking through your property.

TWILIGHT PHOTOGRAPHY

When it comes to attracting attention to your listing, twilight photography adds a sense of romance to your listing. Twilight photography makes your listing stand out from the competition, drawing more attention from serious buyers.

VIRTUAL TWILIGHT

Your schedule might not allow us to create a twilight stage for your property, or the weather might get in the way on the shoot day. That’s not a problem for Latent Productions. We can arrange a virtual twilight shoot with our talented post-production team.

REAL ESTATE VIRTUAL STAGING IN TORONTO

The professional staging of your property makes a massive difference in the success of your shoot. The virtual stage provides prospective buyers with the opportunity to visualize your property virtually. If we can’t stage your home manually, virtual staging offers an excellent alternative.

REAL ESTATE VIDEOS IN TORONTO

Photos are a fantastic way to boost interest in your property – but videos are even better! Latent Productions brings you a real estate video production service that captures your property on film for prospective buyers.

A video offers out-of-town buyers the opportunity to get a walkthrough of your home without the need to be on-site. It’s a great way to capture foreign investors. Our videos feature the highest production value available, and they’re ideal for uploading to YouTube, Instagram Stories, and other video media platforms.

AERIAL DRONE REAL ESTE PHOTOGRAPHY IN TORONTO

Taking a video from ground level is an effective method for marketing any property. However, taking video from the air offers buyers a completely new perspective. Our drone photography services will capture the surroundings of your home or building from a different point of view that enthralls buyers.

Our drone pilots are fully licensed to fly in the Toronto area, offering you high-quality results for your listings. Our pilots hold all the required licenses to fly in any part of Toronto, producing cinematic videos shot in 4K resolution for a mesmerizing effect.

Video tours are becoming an increasingly popular way for real estate agents to showcase their properties.

A video tour will often have the agent walk around the property in a leisurely manner, talking about features and answering any questions that may come up.

The reason that video tours are so popular is that they allow people to see an entire property without having to physically visit it in person.

This is especially helpful for people who live far away, investors or who cannot make it out to see the property themselves.

What exactly is a real estate video tour

A real estate video tour is a video that is used to show the potential buyer what the property looks like. Video tours are becoming more popular because they can give people a clearer idea of what they will be getting.

The video usually starts with an aerial view of the property and then zooms in on specific parts of the property. The tour can also include footage of people walking around the space, giving potential buyers a clear idea of how big it is.

There are many benefits to using video tours when trying to sell your property. It’s easier for people who are not in your area to get a good sense of what your home looks like without having to fly out there just to see it in person. Video tours can also help you get more offers on your home because they allow for the perfect viewing experience outside of a physical visit – and anyone can see them from any corner of the earth.

Closing thoughts

Video tours are becoming increasingly popular among real estate agents. They provide a more immersive experience for potential buyers and give them the opportunity to see the house before they decide to purchase it.

The video should be able to show off the best features of the house and highlight any that might need some work. It should not be too long or too short, but just enough time for viewers to get an idea of what they’re buying. The video tour should also include information about the neighborhood, schools, and other important features that potential buyers might want to know about.

We create awesome real estate video tours for realtors and home sellers in Toronto, call today for a free consultation.

People are visual creatures and they respond to visuals more than words. Photos and videos of your property will help you sell it faster and for a higher price.

The old saying “a picture is worth a thousand words” is true. When selling your property, the quality of the photos you use can make all the difference.

There are many reasons why people are drawn to photos over other forms of media when buying or renting property. Photos are much more engaging than text-based content, which is why they work so well for real estate marketing purposes. Photos make the home feel more like a home rather than just an address on a piece of paper, which in turn makes it easier for buyers to imagine themselves living there too.

Sell your properties faster

Real estate agents can use great photos and videos to sell their property faster. Photos and videos are powerful tools that can be used to attract buyers.

Selling power of great real estate photos and video is the ability for real estate agents to sell their property faster with the use of pictures or videos.

The power is too great to ignore

Images, videos, and virtual tours are the most powerful tools to sell property.

It’s not just an old wives’ tale that a picture is worth a thousand words. The right photo or video can convey more than you could ever say in words alone.

When it comes to selling your property, the power of images and video can’t be underestimated.

When you choose Latent Productions to handle your real estate photography in Toronto, you get a team of professionals with all the experience we need to make your property stand out from the crowd.

We offer you mind-blowing cinematic videography, 3D modelling, aerial photography and filming, and virtual staging to take your property listing to the next level.

Our unique approach to composition using studio lightning turns your photos and videos into art-quality listings, making them more appealing to prospects. Our work speaks for itself; just check out our showcase to see what we can do for your property.

INDUSTRY-LEADING CUSTOMER EXPERIENCE

Every member of the Latent Productions team has extensive experience in the industry. Our photographers and post-production team have a strong relationship, working together for years to deliver our clients the best real estate photography and video experience in Toronto.

PROFESSIONAL REAL ESTATE PHOTOGRAPHY IN TORONTO

Many homeowners and agents make the mistake of doing the photos for their property by themselves using their cellphone. While the latest handsets have amazing cameras offering high-quality resolution, they are not the best choice for creating your listing.

The team behind the lens is as important, if not more important, than the type of camera capturing the images. Latent Productions has tons of in-field experience in staging properties and taking photos from the right angles with the best lighting.

When a prospect sees the difference in the image quality, it impacts how they view the listing. Our dedication to high-quality photography and videography is what makes the difference for your listing.

REFINED PHOTOGRAPHY EXPERTISE

Our team consists of players with different roles in bringing you the best possible imagery of your property. You get a comprehensive range of experts working on your photos and videos, from our staging managers to photographers and post-production teams.

The result? A showcase of your property that looks fit for the silver screen. We’ll ensure you get the best photos and videos to make your listing pop.

EFFICIENT AND EFFECTIVE

Our team has plenty of experience, and we know what we have to do to capture the essence of your property. We know how to work in any residential or commercial real estate setting, with efficient and effective photography that won’t take up your time.

We understand that time is money for real estate agents and property owners, and we won’t take a second more than is necessary to wrap up your shoot. We offer you a fast photo and video experience, with an even quicker turnaround time to get your listings up before your deadline.

MESMERIZING REAL ESTATE PHOTOGRAPHY IN TORONTO

We understand that you don’t want promises; you want results. We’re fully aware that the only thing that matters to you is getting more qualified leads interested in your property, and that’s our goal for the shoot.

REVIEW OUR SHOWCASE

We invite you to view our showcase of past real estate shoots for residential and commercial properties. The proof is in the pudding, and you’ll find that our portfolio is nothing short of outstanding.

Toronto is one of the most competitive real estate markets in the world, and we know what it takes to get your listing to stand out from the competition. View our showcase and experience the Latent Productions difference for yourself.

SELL MORE AND WORK LESS

If you’re a real estate agent, you know the hassle involved with handling prospects. Qualifying them for the property requires a lot of work, and many times it results in subpar results.

With a professional photo or video shoot of the properties in your portfolio, you get better-quality leads and more interest from qualified buyers.

• Take your leads from the black list to your guest list and break through the market noise, getting your listing qualified prospects.
• Lower your stress levels and the hassle of registering your listings with Latent Productions delivering your shoot before your upload deadline.
• Impress your clients and get more referrals from other sellers.
• Make your listing shine with HDR photos and videos that make the property pop.
• Become the agent of choice in your neighborhood with clients referring your new business.
• Never lose another listing to another agent or firm.

STEP 1 – SELECT YOUR PACKAGE

Starting the process with Latent Productions is effortless. You have the option of phoning in your request to our studio on (204) 805-3188. Or you can save yourself some time by booking through our convenient online portal.

After placing your order, we’ll send you a confirmation email stating your appointment date and time. You have the option of rescheduling your shoot; just give us 48-hours’ notice. We’ll also take any special requests you have for the shoot; just let us know over the phone or through the contact form on our site when booking your shoot.

You have the option of sending us sample photos of other properties you like and a mood board of what you want your shoot to look like after we finish the post-production work. The more information you send us, the better!

STEP 2 – RECEIVE YOUR REMINDER

The day before the scheduled shoot, our team will send you a reminder of your appointment and the time we’ll arrive on-site. We’ll also give you the contact details of the team leader to let you keep in touch.

STEP 3 – PREP FOR THE SHOOT

Before we arrive, you have the opportunity to run through our checklist on how to prep your property to save time on the shoot. Run through the checklist to make sure you have everything ready to go when we arrive.

We take photos or videos that cover every room inside the property and the exterior of the venue. Everything you need to know is in the booking form on our website when purchasing your photo or video package.

STEP 4 – RECEIVE YOUR PHOTOS/ VIDEOS

Our shoot could take anywhere from 30-minutes to 90-minutes to complete. It depends on the size of the property and your custom requirements. After we wrap up, you’ll have your photos delivered, ready for upload to your platform in 24 to 72-hours, depending on the work required for the project.

WE USE HDReal® REAL ESTATE PHOTOGRAPHY

Our photographers use the latest DSLR technology to capture HDReal® images of your property in the best possible format and lighting. Our HDReal® processing involves 25-proprietary enhancement algorithms designed to bring the best out of every shot.

We utilize artificial intelligence (AI) to correct any lens distortion, colour saturation, contrast, visual tonality, and more — designed to produce high-quality images for proven results.

WE DELIVER TO YOUR EXPECTATIONS

Latent Productions understands your expectations for your shoot. We have experience working with lots of residential and commercial property owners and real estate agents. We run all our photos and videos through a careful quality-management process to ensure you get the best results possible from our work.

WE ARRIVE ON TIME FOR YOUR APPOINTMENT

When you book your appointment with Latent Productions, we’ll schedule a time for the soot that suits your schedule – we work on your time, not ours. We value your time, and we’ll arrive punctually for the appointment, with our team ready to get to work.

FAST TURNAROUND

You get a fast turnaround time on your shoot. Depending on the size of the project and the photo or video work involved, we offer you a turnaround time of one to three days. Your listing will be ready to go live before your deadline. Speak to our team about your publishing requirements and deadlines, and we’ll make it happen for you.

Preparation is key for any successful photo shoot. While we have extensive practice in staging any shoot, there are things you can do before we arrive to make the process run as smoothly and quickly as possible.

Follow this checklist to get the best results possible from your shoot.

EXTERIOR PREPARATION

• Remove the vehicles from the driveway and the front of the property.
• Place trash cans out of sight.
• Call the gardening service to prepare the front and rear yard.
• Clean the windows.
• Organize your deck furniture, open the patio umbrella and uncover the grill.
• Pressure wash the deck, patio, and driveway if necessary.
• Remove clutter like kids’ and pets’ toys from the yard.

INTERIOR PREPARATION

• Replace lightbulbs and keep the lighting at an even colour temperature.
• Remove the clutter from all rooms.
• Remove any rugs and mats hiding hardwood floors or tiles.
• Remove any evidence of pets on the property.
• Open blinds and fixed window coverings to let in the natural light.
• Turn off the ceiling fans and TV/screens.
• Conceal all power cables.
• Remove clothing and shoes from rooms.
• Make the beds and straighten any picture frames.
• Remove identifiable personal information from rooms.

KITCHEN

• Clear the counters and anything that might distract from the visual appearance of the kitchen.
• Clear all magnets and paperwork from the fridge.
• Clean your appliances.
• Move the trash can out of sight.
• Clear and clean the sink and put away dishes.
• Remove dish soap and cloths.
• Remove calendars that could date your listing.
• Straighten tables and chairs.

BATHROOMS

• Put the toilet seats down.
• Clear counters of toothbrushes, clothes, and other items.
• Clean the mirrors.
• Open the shower door or curtain.
• Remove all sundries and cleaning products from view.
• Remove the toilet brush from sight.
• Place a fresh toilet roll in the holder.

BEST PRACTICES FOR A BEAUTIFUL AND EFFECTIVE REAL ESTATE SHOOT IN TORONTO

• We invite you to do a walkthrough with our photographer and videographer.
• Don’t follow our team around during the shoot.
• Keep pets away from home or kennel them for the day.
• Please don’t rush the photographer or videographer; we’ll make sure we finish on time per our schedule.

Q: Do you need me to be present on location for the real estate photo/ video shoot?

A: As long as we have access to your property, you will not need to be on site.

Q: How do I prepare my property for the shoot?

A: Follow our pre-shoot checklist mentioned above and prepare your property for the best results with your photography or videography experience.

Q: Can I cancel or reschedule my appointment?

A: We understand that life can get in the way of your plans. Contact us 48-hours before your appointment to reschedule your shoot.

Q: Will Latent Productions stage my property?

A: Yes, we handle the light staging of your properties, such as fluffing pillows, straightening linen and pictures, and other small tasks. We recommend you follow our pre-shoot checklist for the best results and the fastest shooting times before we arrive for your appointment.

Q: Does Latent Productions use professional photographers? Will I get the same kind of quality photos and videos that I see in your showcase?

A: Our professional photographers and videographers have extensive experience working on all types of properties, from residences to commercial buildings. You can expect us to deliver photos and videos that meet and exceed your expectations.

Q: How long does it take for Latent Productions to finish the shoot?

A: Our photography and videography team could take anywhere from 30 to 90-minutes to finish your shoot. It depends on the size of the property and your required specifications for the shoot.

Q: Can I preview my photos and videos?

A: We take the best shots and upload them to an online gallery for viewing. You have the chance to accept the photos or make requests for touchups before we deliver the final collection to you for upload to your platform.

Q: Does Latent Productions offer touchup services for my real estate photos?

A: Our post-production team can create any aftereffect you want in the photo or video. Our talented team understands what it takes to put the finishing touches on any project, and we think you’ll find the results more than satisfactory. We can do anything you want with your photos and videos; our team has extensive experience editing any photo or video for your project.