Everything You Need to Know About Lyric’s Video Production
If you’re searching for everything about lyric videos, including why to make them as an artist and where to go to have them produced, the information below is for you! Read on to find out everything you need to know about lyric video production!
Times Change and Musical Habits Change with Them
If you took a time machine back to the 1970s or the early 1980s, you’d find that most music fans heard their music on the radio. If they liked a song or a group, they would then go to the store, and (hopefully) mom or dad would buy the group’s vinyl record album for them. In the mid-1980s, of course, MTV made the scene, and, suddenly, we were all watching TV to get our music fix.
Fast forward 30 years, and the biggest platforms for music are YouTube, Facebook, and Vimeo, all three of which are online. Indeed, we also stream and buy our music online these days, preferring to listen and watch as we sing along. That desire to sing along with the song using the correct words is the key. Music hits us right in the soul and, as we move, sway, and swoon to the beat, the desire to sing the lyrics is palpable. That, in a nutshell, is the reason why Lyric Videos have become so popular today.
What, Exactly, is a Lyric Video?
Way back in 1988 was when producers made the very first lyric video. It was Every Little Step by Bobby Brown and, while there was only one phrase in the video, it was an instant hit. Not only did it stand out among the music videos of the time, but it also generated so much buzz that Brown shot to fame almost overnight. Over the following years, lyric videos slowly but surely grew in popularity.
Today’s lyric videos are, typically, more about the lyrics on-screen and less about the performer being seen. What you see on screen is the words or lyrics to the song being played, making it easy to read them and sing along. There are many different methods of producing a lyric video, including:
- Animating the lyrics like an animated music video
- Overlaying the lyrics on a traditional, filmed music video.
- Integrating the lyrics into the scenes of the video.
- Motion-graphic videos with images, shapes, and creative typography of the lyrics.
- 3D CGI lyric videos
- Showing only the lyrics on-screen with a plain background, karaoke-style.
Of course, all of the lyrics in any of these lyric videos are synced to the music being played. That way, if someone wishes to sing along (or learn the lyrics), they can easily do so. What’s interesting is that, while some lyric videos appear plain, a lot of creativity and energy go into others. The lyrics dance, emote and flow on-screen in some of the most innovative ways, making these videos as visually appealing as their traditional counterparts.