Social Media Video Production

Social Media Video Production – Everything You Need To Know

In recent decades, the great advances in the field of telecommunications and information technologies have radically changed the way we work, how we have fun, and how we communicate.

Naturally, this has caused the media, advertising and businesses in general to adapt in order to survive, and one of the strategies that is leading the distribution of content and information right now is video.

The importance of video in modern digital marketing is perfectly reflected in the fact that audiovisual materials are considered the favorites on the Internet, and this is especially true on social networks.

The numbers tell us that:

  • Billions of internet users consume video daily on the Internet
  • 82% of all content consumed on the Internet corresponds to video
  • Users who consume video content from their favorite brands share them 40 times more on social networks
  • 54% of consumers prefer video

Given the above, if what you want is to position your brand properly in front of potential customers and sell more, now you know that you must start rethinking your digital marketing strategy based on social media video production.

If you want to know more about this subject, then keep reading this page to the end.

What is a social media video?

Content in a specific audiovisual format for social networks.

The above means that:

Social videos are short — one minute on average — and just long enough to tell a story. But they’re also focused on specific audiences based on factors such as:

  • Gender
  • Age
  • Social class
  • Location
  • Interests
  • Social channels they use

Among other things.

Also, video content is optimized for the Web and social networks, so it has certain technical specifications.

The main goal of social media video is to get the user involved in actions that result in sharing, commenting and liking, helping to distribute your content organically, to thousands of additional potential consumers.

Why is social media video content important?

A very popular phrase on the Internet says that:

“One minute of video can contain the same information as 1.8 million words.”

But to this, we must also add the added value of the emotional factor.

Recent studies indicate that the major part of online shoppers prefer to buy on sites where there are videos, as these help them in their purchasing decisions.

In addition, it’s very easy to access the content from a smartphone or tablet, which greatly enhances brand positioning.

The video format has grown so much that YouTube — with more than two billion users — has been highlighted as the second most important search engine in the world, just behind Google.

And here are some pretty interesting additional facts:

  • 54% of consumers want to see more video content related to the brands they follow
  • Users spend 88% more time on a website page if it has video content integrated
  • 95% of audiences are more likely to remember a call-to-action if they saw it on video, compared to 10% who read it

9 reasons why you should include video in your social media marketing strategy

1.- Your competitors use it

Most brands on the Internet are already developing their own video marketing strategy; in fact, more than 80% of the companies in your sector are probably already using this medium to distribute their messages.

2.- The format is more attractive

Messages distributed using video are able to reach the user through sight and hearing, using several resources at the same time: image, movement, audio and text. This makes them much more entertaining, memorable, and easier to consume than just reading a text.

3.- Increase conversions

Recent studies indicate that between 80% and 90% of online shoppers prefer to buy on sites where there are videos, as these help them better understand the products, making them much more attractive.

4.- Increase engagement

Using video content on social media allows you to create a more active audience. Shared audiovisual content, depending on the type of social network, can get up to 3 times more responses and re-shares than posts without audiovisual content.

5.- Improve SEO positioning

Since YouTube is the second most used search engine, it’s easy for the videos hosted on this platform to position themselves in the first pages of Google results. This, added to the high degree of engagement, benefits the natural positioning of the rest of your website’s content.

6.- More traffic to your website

If a user likes your audiovisual content, the chances that they’ll search for more information on your website (and brand) increase significantly. This is called getting quality and organic traffic.

7.- They generate user loyalty

When your videos are part of a well structured strategy, users will be looking forward to the arrival of the next content pack from your brand.

8.- It is a simple and inexpensive resource

Free platforms like YouTube or Vimeo allow you to publish and share your videos quickly and easily. Regarding the production of the content, although it requires a little more effort, with a good video camera and a basic editing program, it is possible to do good works.

9.- Increase the reputation and presence of your brand

Generally speaking, videos are an excellent tool to improve your brand’s reputation and recognition. If your content is of enough quality, you could even become a benchmark in your sector.

What is social media video production and why you must invest in it?

The best way to reach your target audience, capture their interest and motivate them to take concrete actions on your social networks.

However, it’s not as simple as just creating videos that you find fun, interesting and that you can also quickly share on your 5 or 10 social channels:

Each platform has its particular characteristics and technical aspects, as well as a well-defined type of user who looks for a specific type of content on each platform.

For example, most people who use Twitter do it to stay informed of what is happening in the world in real time, while Facebook users just want to be in contact with their family and friends.

Although having at least one video is better than having none, to obtain the best results, the best strategy is to create specific videos for each social platform, optimizing each video according to the specifications and characteristics of the channel, as well as its common users. .

This improves the quality of the final result and is what we known as social media video production.

Why is it important to invest and make a quality social media video production?

1.- There is competition

87% of marketers use video as a tool in their strategies. Of these professionals, 88% are happy with the ROI of their videos on social networks.

2.- Every social channel is different

2.1.- Youtube

The largest online video platform in the world already has 2 billion active users per month — mainly millennial and centennial audiences — and a presence in 90 countries, in 80 different languages.

Videos of around 3 minutes are the most popular, with users consuming an average of 8 minutes and 41 seconds each day, with 70% views from mobile phones.

2.2.- Facebook

Even with the lot of criticism and recent problems, Facebook already has 2.701 billion active users per month; people are five times more likely to watch Facebook videos from their smartphone, sharing videos an average of 89.5 times more than any other type of format.

Facebook covers all age groups, although the most common are those between 25 and 34 years old. Videos that last 21 and 44 seconds are the most used and popular.

2.3.- Instagram

The most popular photography network. It has a mainly millennial and centennial audience and one of its main characteristics is the brevity of its videos, which usually last around 15 seconds or a little longer. You can use the videos in different sections, including the profile feed, Stories and Instagram TV.

2.4.- Twitter

Its more than 380 million active users per month are very focused on news. You can watch live video from different sections of the platform, including live programming, 360 global broadcasts from Periscope on Amazon Fire TV and Apple TV. Videos must last a maximum of 2 minutes.

2.5.- Tik Tok

The typical format of the videos includes an average length of 15 seconds, in vertical format and with simple sounds and special effects. Most users open the app at least 8 times a day, for 5 minutes at a time. Some influencers already have millions and millions of followers.

3.- Video types

There are also a whole variety of video types that you can produce and share to meet different types of needs in your business, and of course each has its own trick to shine. Among the most used we have:

  • About Us videos
  • Promotional videos
  • Product demonstration videos
  • How to videos
  • Customer testimonials
  • Event videos

4.- Video specs

To create quality videos, it’s not absolutely necessary that you buy a professional camera worth thousands of dollars — although it can help a lot — but it’s very important to know the technical aspects of how videos are presented on social networks.

4.1.- Size

Although each social platform has its specific video resolution sizes, most currently use the 16: 9 aspect ratio, which is appropriate for some common video resolutions such as 960×540 or 1920×1080. The larger the size, the more bandwidth is consumed.

4.2.- Devices

Although you must create video that works well on any device, including PCs, tablets and Smart TVs, the undisputed king for online content consumption is mobile. This means that you should think carefully about what elements to include in your videos, since some — such as text — may not look good on a very small screen.

4.3.- Speed

The number of frames per second will depend on what you want to do in your videos. The most common today is video between 30 and 60 FPS, the first option being a good base for most formats. As with size, the more FPS, the more bandwidth.

4.4.- Environment

It is important to have some elements that help improve both the lighting and the sound of the production. The lighting is relatively easy to improvise with some common lamps and natural light, but the sound is more complex and a common microphone won’t give you the best results.

In addition to what we’ve already mentioned, there are a whole series of additional factors that you must also consider when producing social media video content; These are known as “best practices”, and includes both technical and psychological elements that are important to obtain the best results:

  • Create videos that generate interactions
  • Create emotional content
  • Adapt to the algorithms of each network
  • SEO optimization
  • The appropriate duration
  • Use storytelling to catch the user
  • Give prominence to the user
  • Adapt the videos to the brand image

Among other things…

Why choose Latent Productions for social media video production?

The production and editing of videos for your digital marketing strategy is essential, since video is today, the content format that generates the most interaction.

Each social network has a different treatment for videos and it’s very important to know everything about the social channels of your interest to obtain good results.

However, if you don’t have enough time to learn and master all the important aspects of social media video production, you can always enlist the services of professionals in the field.

In this sense, Latent Productions (us) has the best solution for you and your business.

We are a company established in Toronto (serving the world), capable of creating social media video content of the highest quality, both for individual professionals, as well as for companies and public organizations.

No matter the type of business you have, we can create social media video content that deeply impacts your audience, since we have the best professionals in the area for this.

We use the most modern and effective techniques to create engagement in your audience, and we use everything necessary for this:

  • Concept and development
  • Storytelling and storyboard design
  • Script development and scriptwriting
  • Casting
  • Sound design
  • Logistics
  • Shooting and production
  • Editing, color grading and special effects

And more…

If you are ready to tell your story, do not hesitate to contact us: