STARTUP VIDEO PRODUCTION

Explainer videos are a powerful way to communicate the essence of your startup to potential customers. They can be used to introduce your company, explain what you do, and persuade people to check out your product or service.

There are several reasons why startup explainer videos are so popular.

Excellent Way to Effectively Communicate Your Message

First, they’re a great way to quickly and effectively communicate your message. Explainer videos are typically short, lasting only two or three minutes, which means that viewers can easily watch them and learn about your business.

Visually Engaging

Second, explainer videos are visually engaging. They use animation or motion graphics to help explain your company or product interestingly and engagingly. This helps capture the viewer’s attention and keeps them engaged throughout the video.

Simple to Produce

Third, explainer videos are simple to produce. All you need is a camera or webcam and editing software such as iMovie or Windows Movie Maker (or you could hire a good freelance animator). You can even outsource your video production on freelance websites!

Just bear in mind that the quality of the end product varies greatly depending on the amount of money you spend, the type of animation involved, and how much time is spent designing it.

It’s important to consider all these factors before choosing an explainer video company because they vary significantly in quality and cost – with some charging hundreds of dollars for a simple one-minute video while others are charging thousands.

Get Your Startup in Front of Potential Customers

Fourth, explainer videos are an effective way to get your startup in front of potential customers. Since they’re short and engaging, they make people more likely to watch them. And if viewers like what you have to say about your company or service, there’s a good chance they will share your video with friends and colleagues on social media.

Can Go Viral

Fifth, these videos typically go viral quickly when done right because people are much more likely to pass them along if they think it will be helpful in their network of family members, friends, or colleagues. If the content is compelling enough, then viewers will happily use their social media networks to spread the word about your startup.

All in all, explainer videos are a great way to introduce your startup to potential customers. They’re engaging, simple to produce, and can go viral very quickly if done right. So if you’re looking for a way to market your startup, consider creating an explainer video!

A startup explainer video has many benefits for companies, whether they are just starting or are well-established. Some of these benefits include the following:

Increased conversion rates

According to recent studies, having an explainer video on your website’s homepage can increase your conversion rates by up to 80%. This is because potential customers can learn about your product or service quickly and easily, which encourages them to take further action, such as clicking through to your website or contacting you for more information.

Saves time and money

Creating an explainer video can quickly and effectively communicate what your company does and benefit the customer. This means that there is no need for lengthy and drawn-out explanations via email or over the phone, and customers can understand your product or service much more easily.

Establishes credibility

One of the main aims of an explainer video is to establish your company’s credibility and trustworthiness. This is done by showcasing your team, explaining what you do and how it can benefit the customer, and using a friendly and informative tone.

By doing this, you can differentiate yourself from competitors and show that you are a credible source of information.

Engages customers

As well as being informative, explainer videos are also highly engaging, which means that customers are more likely to watch them all the way through. They are visually stimulating, fun to watch, and easy to understand. As a result, you can keep your customers informed about your company and its products or services interestingly and engagingly.

By following these simple steps, you can create an explainer video that will increase conversion rates and help establish your company as a credible source of information.

To make the most of an explainer video, it is essential to consider the following:

Keep it short: Most people won’t want to watch a drawn-out video, so try to keep it between 30 and 120 seconds long. You can extend this if you have more to say, but most people will lose interest if you go beyond the one-minute mark.

Show your company’s face(s): This is why you should consider creating an explainer video in the first place. If your company doesn’t appear in the video, there isn’t much point in making it! Talk about what you do and showcase key staff members (e.g., founders, CEOs, etc.) to build trust with customers/potential customers.

Give them a call to action: At the end of your video, make sure that you give viewers clear instructions or tell them exactly what they should do next. This could be as simple as telling them to contact you via a web form, visit your website, or purchase a product from your online store.

You can then create another video that shows how to convert those leads into sales.

Creating an explainer video for your startup can be a great way to communicate your message effectively to potential investors or customers.

Keep in mind the following tips when creating your video: make sure it’s engaging, quickly gets to the point, and explains what your company does and why it’s a valuable investment. You can create a great explainer video for your business by following these guidelines.

There are four main pricing options for making a startup video: online video makers, hiring freelancers, hiring an explainer video production company, or hiring an agency. Each option has its advantages and disadvantages.

Each option has its pros and cons, which will be discussed below.

Online Video Makers

This is the cheapest and most DIY option available. You can find several online video makers who will help you create a professional-looking video for a fraction of the cost of hiring a professional production company. The main downside to this option is the low quality of the final product.

If you are looking for a video to explain your concept, prototype, or website, this is not ideal. However, if you want to create a marketing video as cheaply as possible without research, there are plenty of online makers who will meet your requirements.

Hiring Freelancers

This option involves hiring freelancers. Freelance websites offer an easy-to-use platform that allows clients to communicate with services providers and manage projects from start to finish. The result will be lower-quality work than a production company because it was done by a single person rather than a large team.

However, you can find freelancers with specific experience and education that will be able to meet your needs or give you a few options to choose from.

Hiring An Explainer Video Production Company

With this option, you get the most production value and speediest turn-around time, but it comes at a higher price than hiring an online video maker or freelancer. This option also involves paying one full-time salary for each team member plus extra expenses such as software licenses and equipment rentals (cameras, lighting, etc.).

Hire An Agency

This option involves engaging a large production company that provides video-making services to multiple clients simultaneously, usually with each project being overseen by at least three full-time employees. These are the most expensive options because you pay for premium work quality and increased efficiency via staff volume.

The bottom line is that it takes less time to make the video because more people are involved in creating it. There will be constant back-and-forth communication between you and your assigned account manager, who will guide you through every step of the process to ensure that your video meets your expectations on all fronts.

There is no one-size-fits-all answer when deciding how to pay for a startup video. It all depends on your needs and budget. However, the best way to determine is to weigh the pros and cons of each option and then make a choice that fits your specific situation.

Now that you have a compelling startup idea, you need to convey it in a way that will attract the right users. And one of the best ways to do this is by creating a video for your company.

Here’s an overview of the process:

Decide on Your Approach

Your explainer video can be serious or comedic, depending on what you feel makes the most sense with your brand voice and image. But no matter what tone you choose, make sure it’s consistent throughout all stages of your promoting efforts – from social media posts to press releases.

If a potential investor watches one ad and then sees another entirely different, they’re going to think they landed on the wrong website. So pick a style and work hard to maintain it.

Script It Out

Once you’ve got your tone nailed down, it’s time to start scripting. This is where you’ll want to focus on explaining what your company does clearly and concisely.

You don’t need to go into detail here – that’s what the video itself will be for. But it would be best if you had a good idea of the high-level points you want to make, as well as any key visuals or animations you want to include.

Find the Perfect Voiceover Artist

Now that you’ve got a script, it’s time to find someone to read it aloud. Your voiceover artist should be able to bring your words to life and help engage viewers. They should also be able to match the tone you’ve chosen for your video.

If you’re looking for a serious, professional tone, then you’ll want to find an artist with a deep and resonant voice. But if you’re going for more of a light-hearted approach, then a bubbly and enthusiastic voice might be better.

Record the Footage

Once you’ve got your script and voiceover in place, it’s time to start recording the footage. This can be tricky since you’ll want to make sure everything looks polished and high-quality. But don’t worry too much about minor mistakes – they can always be fixed in editing. Just make sure you capture all the key points you want to get across.

Edit the Footage

Now it’s time for the editing phase. This is where you’ll put all the pieces together and make sure everything looks visually appealing. You might want to add some music or animated graphics to help keep viewers engaged. And don’t forget to include your company’s logo and contact information at the end of the video.

Publish and Promote!

Once your video is finished, it’s time to start promoting it! Make sure you share it on your social media channels, website, and email newsletters. You can also submit it to online video directories and embed it on other websites. By spreading the word far and wide, you’ll increase your chances of attracting new customers and becoming a popular brand.

Celebrate!

Congratulations, you’ve just finished making your explainer video! Now all that’s left is to share it with the world and count down the days until you hit the big time.