Detailed Guide on How to Create a Startup Explainer Video

Starting a new business is stressful and specialized. Entrepreneurs are developing their product or service, establishing a brand, growing markets, and racking up sales, all at once. So the best way to do this is by making an explainer video for your startup company.

As a startup, it is essential to have an explainer video created to feature what your business does and the goals you wish to accomplish. The main reason for this is that an explainer video can connect with potential investors or customers on a very personal level.

Even though the message might be coming from a machine, it is still a human who created the video.

It would be best to keep a few things in mind when creating an explainer video for your startup. The following guide will give you some helpful tips on creating a great explainer video that gets the viewer’s attention and tells them everything they need to know about your product or service.

What is a Startup Explainer Video?

In the world of tech, a startup is a business in ownership by an individual or a group of people created to search for a repeatable and scalable business model. A startup can either be a digital venture, or it can be a traditional brick-and-mortar business.

The main thing about startups is that they’re fast-paced and ever-changing environments. They have to constantly re-invent themselves to keep up with the competition.

A startup guide describes what needs to be done, so you don’t waste time getting started:

If you own one such business, then your company will need an explainer video at some point in time. An explainer video is usually short (30 seconds to 3 minutes), crisp, and to the point. It is used to quickly introduce a business, its products, or services and solve customer problems.

In other words, an explainer video is like a movie trailer for your business.

Some of the advantages of using an explainer video are:

  • Explainer videos can increase your product or service understanding by up to 74%.
  • They can help increase web traffic on your site by up to 500%.
  • People are more likely to buy a product after watching an explainer video about it.
  • Explainer videos can also be a powerful tool for branding your business.

When creating an explainer video, keep in mind the following:

  • The video should be brief and should not exceed 120 seconds.
  • The video should be simple and easy to understand, or people will stop watching it.
  • In addition to the audio track, make sure you add some text on the screen because people might be watching in noisy places (e.g., while commuting).
  • Explainer videos need good graphics and animations. Make sure they are crisp and clear.
  • If needed, you can use humor in your explainer video. Just don’t get too carried away with it.
  • Keep these tips in mind when creating an explainer video for your business. If done well, this kind of marketing technique could help boost sales like never before.

Tips in Creating a Startup Explainer Video

  • A startup explainer video is a short, engaging video introducing your startup to potential customers. It typically explains what your business does and how it can help people solve their problems.
  • If you’re thinking about creating a startup explainer video, here are some tips to help you get started:
  • Keep it brief. Most people won’t watch a long video, so be sure to keep your explanation brief and to the point.
  • Make it interesting. Use animation, motion graphics, and other creative elements to make your video visually appealing and engaging.
  • Explain how your product or service works. Don’t just talk about your company’s history or mission statement – explain how your product or service can help people solve their problems.
  • Use a clear and concise message. Your video should explain what your startup does and how it can benefit customers in a clear and easy-to-understand way.
  • Keep it updated. As your startup evolves, so should your explainer video. Make sure to update it regularly to reflect the latest changes and developments.

Creating a startup explainer video can be a great way to introduce your business to potential customers. You can create an attractive, informative, engaging video by following these tips.

Explainer videos are a powerful way to communicate the essence of your startup to potential customers. They can be used to introduce your company, explain what you do, and persuade people to check out your product or service.

There are several reasons why startup explainer videos are so popular.

Excellent Way to Effectively Communicate Your Message

First, they’re a great way to quickly and effectively communicate your message. Explainer videos are typically short, lasting only two or three minutes, which means that viewers can easily watch them and learn about your business.

Visually Engaging

Second, explainer videos are visually engaging. They use animation or motion graphics to help explain your company or product interestingly and engagingly. This helps capture the viewer’s attention and keeps them engaged throughout the video.

Simple to Produce

Third, explainer videos are simple to produce. All you need is a camera or webcam and editing software such as iMovie or Windows Movie Maker (or you could hire a good freelance animator). You can even outsource your video production on freelance websites!

Just bear in mind that the quality of the end product varies greatly depending on the amount of money you spend, the type of animation involved, and how much time is spent designing it.

It’s important to consider all these factors before choosing an explainer video company because they vary significantly in quality and cost – with some charging hundreds of dollars for a simple one-minute video while others are charging thousands.

Get Your Startup in Front of Potential Customers

Fourth, explainer videos are an effective way to get your startup in front of potential customers. Since they’re short and engaging, they make people more likely to watch them. And if viewers like what you have to say about your company or service, there’s a good chance they will share your video with friends and colleagues on social media.

Can Go Viral

Fifth, these videos typically go viral quickly when done right because people are much more likely to pass them along if they think it will be helpful in their network of family members, friends, or colleagues. If the content is compelling enough, then viewers will happily use their social media networks to spread the word about your startup.

All in all, explainer videos are a great way to introduce your startup to potential customers. They’re engaging, simple to produce, and can go viral very quickly if done right. So if you’re looking for a way to market your startup, consider creating an explainer video!

A startup explainer video has many benefits for companies, whether they are just starting or are well-established. Some of these benefits include the following:

Increased conversion rates

According to recent studies, having an explainer video on your website’s homepage can increase your conversion rates by up to 80%. This is because potential customers can learn about your product or service quickly and easily, which encourages them to take further action, such as clicking through to your website or contacting you for more information.

Saves time and money

Creating an explainer video can quickly and effectively communicate what your company does and benefit the customer. This means that there is no need for lengthy and drawn-out explanations via email or over the phone, and customers can understand your product or service much more easily.

Establishes credibility

One of the main aims of an explainer video is to establish your company’s credibility and trustworthiness. This is done by showcasing your team, explaining what you do and how it can benefit the customer, and using a friendly and informative tone.

By doing this, you can differentiate yourself from competitors and show that you are a credible source of information.

Engages customers

As well as being informative, explainer videos are also highly engaging, which means that customers are more likely to watch them all the way through. They are visually stimulating, fun to watch, and easy to understand. As a result, you can keep your customers informed about your company and its products or services interestingly and engagingly.

By following these simple steps, you can create an explainer video that will increase conversion rates and help establish your company as a credible source of information.

To make the most of an explainer video, it is essential to consider the following:

Keep it short: Most people won’t want to watch a drawn-out video, so try to keep it between 30 and 120 seconds long. You can extend this if you have more to say, but most people will lose interest if you go beyond the one-minute mark.

Show your company’s face(s): This is why you should consider creating an explainer video in the first place. If your company doesn’t appear in the video, there isn’t much point in making it! Talk about what you do and showcase key staff members (e.g., founders, CEOs, etc.) to build trust with customers/potential customers.

Give them a call to action: At the end of your video, make sure that you give viewers clear instructions or tell them exactly what they should do next. This could be as simple as telling them to contact you via a web form, visit your website, or purchase a product from your online store.

You can then create another video that shows how to convert those leads into sales.

Creating an explainer video for your startup can be a great way to communicate your message effectively to potential investors or customers.

Keep in mind the following tips when creating your video: make sure it’s engaging, quickly gets to the point, and explains what your company does and why it’s a valuable investment. You can create a great explainer video for your business by following these guidelines.

There are four main pricing options for making a startup video: online video makers, hiring freelancers, hiring an explainer video production company, or hiring an agency. Each option has its advantages and disadvantages.

Each option has its pros and cons, which will be discussed below.

Online Video Makers

This is the cheapest and most DIY option available. You can find several online video makers who will help you create a professional-looking video for a fraction of the cost of hiring a professional production company. The main downside to this option is the low quality of the final product.

If you are looking for a video to explain your concept, prototype, or website, this is not ideal. However, if you want to create a marketing video as cheaply as possible without research, there are plenty of online makers who will meet your requirements.

Hiring Freelancers

This option involves hiring freelancers. Freelance websites offer an easy-to-use platform that allows clients to communicate with services providers and manage projects from start to finish. The result will be lower-quality work than a production company because it was done by a single person rather than a large team.

However, you can find freelancers with specific experience and education that will be able to meet your needs or give you a few options to choose from.

Hiring An Explainer Video Production Company

With this option, you get the most production value and speediest turn-around time, but it comes at a higher price than hiring an online video maker or freelancer. This option also involves paying one full-time salary for each team member plus extra expenses such as software licenses and equipment rentals (cameras, lighting, etc.).

Hire An Agency

This option involves engaging a large production company that provides video-making services to multiple clients simultaneously, usually with each project being overseen by at least three full-time employees. These are the most expensive options because you pay for premium work quality and increased efficiency via staff volume.

The bottom line is that it takes less time to make the video because more people are involved in creating it. There will be constant back-and-forth communication between you and your assigned account manager, who will guide you through every step of the process to ensure that your video meets your expectations on all fronts.

There is no one-size-fits-all answer when deciding how to pay for a startup video. It all depends on your needs and budget. However, the best way to determine is to weigh the pros and cons of each option and then make a choice that fits your specific situation.

Now that you have a compelling startup idea, you need to convey it in a way that will attract the right users. And one of the best ways to do this is by creating a video for your company.

Here’s an overview of the process:

Decide on Your Approach

Your explainer video can be serious or comedic, depending on what you feel makes the most sense with your brand voice and image. But no matter what tone you choose, make sure it’s consistent throughout all stages of your promoting efforts – from social media posts to press releases.

If a potential investor watches one ad and then sees another entirely different, they’re going to think they landed on the wrong website. So pick a style and work hard to maintain it.

Script It Out

Once you’ve got your tone nailed down, it’s time to start scripting. This is where you’ll want to focus on explaining what your company does clearly and concisely.

You don’t need to go into detail here – that’s what the video itself will be for. But it would be best if you had a good idea of the high-level points you want to make, as well as any key visuals or animations you want to include.

Find the Perfect Voiceover Artist

Now that you’ve got a script, it’s time to find someone to read it aloud. Your voiceover artist should be able to bring your words to life and help engage viewers. They should also be able to match the tone you’ve chosen for your video.

If you’re looking for a serious, professional tone, then you’ll want to find an artist with a deep and resonant voice. But if you’re going for more of a light-hearted approach, then a bubbly and enthusiastic voice might be better.

Record the Footage

Once you’ve got your script and voiceover in place, it’s time to start recording the footage. This can be tricky since you’ll want to make sure everything looks polished and high-quality. But don’t worry too much about minor mistakes – they can always be fixed in editing. Just make sure you capture all the key points you want to get across.

Edit the Footage

Now it’s time for the editing phase. This is where you’ll put all the pieces together and make sure everything looks visually appealing. You might want to add some music or animated graphics to help keep viewers engaged. And don’t forget to include your company’s logo and contact information at the end of the video.

Publish and Promote!

Once your video is finished, it’s time to start promoting it! Make sure you share it on your social media channels, website, and email newsletters. You can also submit it to online video directories and embed it on other websites. By spreading the word far and wide, you’ll increase your chances of attracting new customers and becoming a popular brand.


Congratulations, you’ve just finished making your explainer video! Now all that’s left is to share it with the world and count down the days until you hit the big time.

Work With the Best Startup Video Production

Why Work with Latent Productions?

There are many reasons that a startup company would consider using Latent Productions to produce their video. Some of those reasons include:

Latent Productions has experience working on advertising projects for startups and large companies alike, which means we know how to pick out what will work best for you. We understand the type of message it takes to appeal to your target audience and can help determine what will engage them most effectively.

This is something only someone who has industry experience could provide you with. If your goal is to increase conversions or sales through video, we know how best to do this because we have loads of experience and knowledge in the brain science behind marketing and producing videos.

Latent Productions also provides a high level of customer service. We are always available to answer any questions you may have, provide feedback and suggestions, and help with whatever you need throughout the video production process. You can feel confident that you’re in good hands with us.

Last but not least, our team is passionate about what they do. We genuinely enjoy working on video projects, which shows in the final product. We want to see your company succeed just as much as you do, and we’ll do everything in our power to help make that happen.

Startup Videos Done Right

Creating a video for your startup doesn’t have to be complicated. If you work with the right startup video production company, it could be fun. We understand the importance of getting right to the heart of your message and saying what you need to tell most effectively. That’s what we do best – we cut out all the fluff and get straight to the point.

Your video will engage your audience immediately by explaining exactly how your product or service is going to solve their problem, with a few engaging elements thrown in for good measure as well as a call-to-action.

Once you show people who you are through videos they can share on social media, they will buy from you. Videos have been shown time and again to have the ability to increase conversions significantly when done correctly, so this is something that should be considered when looking into a new video for your startup.

Explain What Problem You Solve

One of the most important aspects of any video is explaining what problem your business solves. This might seem like a daunting task, but it’s one of the easiest things to do with the help of a professional production company.

When you work with us, we take the time to understand your business inside and out to properly explain it in a way that is easy to understand for your target audience. We know how to hook people in and make them want to learn more about what you have to offer.

Engage Your Audience and Increase Conversions

Videos are probably the most powerful form of marketing out there today when done correctly. A startup video production company like Latent Productions will help you build a campaign that will increase conversions and sales. The best part about this is that it doesn’t have to cost an arm and a leg.

We are affordable, experienced, and available for whatever you need, so you can feel confident knowing your video will be in good hands.

If you’re ready to stand out from the competition, now is the time to take action before your competitors beat you to it. You can’t afford to invest in video marketing if you plan on staying competitive. There’s no better way to increase business right now than with videos, so make sure Latent Productions is included in your plans!

To learn more about how we work with startup companies, check out our website, or give us a call to set up an appointment at (204) 805-3188! We are located in Canada but work with companies all over the world.